International Journal of Bank Marketing: Volume 1 Issue 3
Strapline:
For the financial services sector
Subject:
Table of contents
Marketplace Positioning in a Deregulated Environment
Thomas W. ThompsonThe strategic marketing response to deregulation is discussed, in particular to interstate banking, to the growing similarity between banks, thrift institutions and non‐banks and…
302
Getting Bank Marketing to the Staff
Jonathan CoatesAs the banks increase the number and complexity of their products and services in the marketplace they not only rely on the skills of their “sharp end” staff to be able to sell…
140
Estimating the Personal Saving Market
John H. GoodfellowThe problems of examining the size and nature of personal saving behaviour in the UK are analysed, with particular reference to using and interpreting national account statistics…
316
An Exercise in Product Development for the 1980s:: International Cash Management Service
Keith HaaroffThe author takes one example of product development, the introduction by Midland Bank in 1982 of its International Cash Management Service, in order to highlight the way that a…
197
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami