Getting Bank Marketing to the Staff

Abstract

As the banks increase the number and complexity of their products and services in the marketplace they not only rely on the skills of their “sharp end” staff to be able to sell them, but also the staff must want to sell them. The article examines some organisations that have tried to get genuine staff involvement.

Citation

Coates, J. (1983), "Getting Bank Marketing to the Staff", International Journal of Bank Marketing, Vol. 1 No. 3, pp. 27-35. https://doi.org/10.1108/eb010727