An Exercise in Product Development for the 1980s:: International Cash Management Service
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Abstract
The author takes one example of product development, the introduction by Midland Bank in 1982 of its International Cash Management Service, in order to highlight the way that a new product may in practice be brought to the market.
Keywords
Citation
Haaroff, K. (1983), "An Exercise in Product Development for the 1980s:: International Cash Management Service", International Journal of Bank Marketing, Vol. 1 No. 3, pp. 56-68. https://doi.org/10.1108/eb010729
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited