Marketplace Positioning in a Deregulated Environment

Abstract

The strategic marketing response to deregulation is discussed, in particular to interstate banking, to the growing similarity between banks, thrift institutions and non‐banks and to the greater operational freedom implicit in technological change.

Citation

Thompson, T.W. (1983), "Marketplace Positioning in a Deregulated Environment", International Journal of Bank Marketing, Vol. 1 No. 3, pp. 3-26. https://doi.org/10.1108/eb010726