Strategic Direction: Volume 22 Issue 6

Is win‐win just pie in the sky?

To discuss the conflict between British Airways and Gate Gourmet in 2005, and analyze the type of negotiation skills that could have been used.

Can the aviation industry claw its way out of price‐wars and into profit?: Assessing the long term future of the airline industry

The article aims to assess the long term future of the airline industry through analyzing data on service and safety for traditional and low‐cost airlines.

Will size matter for Boeing and Airbus?: Manufacturers fly into new battle

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

An interview with Barbara Cassani: ‘‘Sharp, shrewd and knowing''

To determine the views of the founder of the low cost airline Go.

Pricing aviation insurance: The issues faced by underwriters in the aviation industry

The article aims to develop pricing rules to be implemented in the face of conflicting risks and difficulties inherent in the insurance of the aviation industry.

Easyjet and Ryanair flying high on the Southwest model: Charting the ups and downs of low‐cost carriers

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Delta Air Lines and baggage handling: Sky's the limit with RFID

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

An interview with Mr Akbar Al Baker: The 2005 Airline Personality of the Year

To share the views and experiences of a chief executive.

Emirates, American and Embraer: why are these three air industry companies beating the odds?: How two majors and one minor put culture at heart of success

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

The future of the airline industry: Going into free‐fall or climbing steadily?

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Recovering from service failure: Generating profit through greater customer satisfaction

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

An interview with Jürg Dinner: Head of Corporate Communications at SWISS International Airlines

To determine the views of the head of Corporate Communications at SWISS International Airlines.

What’s on the web

Relevant publications

Electronic ticketing in air transport - commercial strategies and consequences

A business model going places? Premium airlines lay down a challenge for the big

Diary

Aesthetic labour, cost minimisation and the labour process in the Asia Pacific airline industry

Why incumbents struggle to extract value from new strategic options: case of the European airline industry

Aviation benchmarking: issues and industry insights from benchmarking results

Equal opportunity and diversity management meet downsizing: A case study in the UK airline industry

Internalization of airport congestion: a network analysis

The flight of the Accountant: a romance of air and credit

Bombardier Flexjet significantly improves its fractional aircraft ownership operations