Will size matter for Boeing and Airbus? Manufacturers fly into new battle

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Boeing has itself endured a period of internal turmoil that has seen the departure of two chief executives and one chief financial officer, not to mentioning allegations of industrial espionage among other scandals. That the company has emerged from the crisis stronger as a result is shown by the fact that Airbus might not enjoy the same degree of dominance it has done over recent years.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2006), "Will size matter for Boeing and Airbus? Manufacturers fly into new battle", Strategic Direction, Vol. 22 No. 6, pp. 8-11. https://doi.org/10.1108/02580540610665444