An interview with Barbara Cassani: ‘‘Sharp, shrewd and knowing''

Abstract

Purpose

To determine the views of the founder of the low cost airline Go.

Design/methodology/approach

The article is an interview with Barbara Cassani.

Findings

Barbara Cassani, best known for founding the low‐cost airline Go in the UK, also worked on driving London’s successful bid for the 2012 Olympic Games. The interview covers her opinions on a range of issues including her latest challenges.

Originality/value

Provides insights into the thinking of a prominent individual.

Citation

by Alistair Craven, I. (2006), "An interview with Barbara Cassani: ‘‘Sharp, shrewd and knowing''", Strategic Direction, Vol. 22 No. 6, pp. 12-15. https://doi.org/10.1108/02580540610665453