British Food Journal: Volume 126 Issue 12

Guest editorial: Social media influencer marketing in the food and beverage industry

Chee Wei Cheah, Kian Yeik Koay, Weng Marc Lim, Alberto Ferraris

The more followers the better? The impact of food influencers on consumer behaviour in the social media context

Ankita Misra, Tam Duc Dinh, Soo Yeong Ewe

The study explores the impact of food influencers on consumer behaviour in the social media context. It assesses the interplay between the number of followers an influencer has…

Social media influencer marketing and economic performance in the Spanish wine industry: unravelling the role of corporate social legitimacy

Javier Martínez-Falcó, Eduardo Sánchez-García, Bartolomé Marco-Lajara, Rosana Fuentes-Fernández

This research focuses firstly on the impact of Social Media Influencer Marketing (SMIM) on the Economic Performance (EP) of Spanish wineries, and secondly on the mediating effect…

Role of influencer–follower congruence in influencing followers’ food choices and brand advocacy: mediating role of perceived trust

Simran Verma, Deepa Kapoor, Ruchika Gupta

This study attempts to encapsulate the idea of influencer marketing in the food sector and the vital role played by food influencers in shaping the dietary preferences, tastes and…

How influencer characteristics drive Gen Z behavioural intentions of selecting fast-food restaurants: mediating roles of consumer emotions and self-construal

Pratik Ghosh, Sonali Upadhyay, Vimal Srivastava, Rahul Dhiman, Larry Yu

This study measured influencer characteristics, consumer emotions, self-construal, and behavioural intentions of Gen Z consumers for selecting fast-food restaurants in India. A…

Exploring tourist preferences for local food: a Best-Worst Scaling analysis and market segmentation approach

Antonios Tiganis, Polymeros Chrysochou

Local food impacts tourist satisfaction and drives the choice of a tourist destination. However, it is not clear which attributes of local food products drive tourists’…

Fermentation dynamics, physicochemical and sensory characteristics of Malaysian traditional rice wines

Meiwei Koay, Hui Yin Fan, Clemente Michael Vui Ling Wong

Malaysian rice wines (tapai) manufactured in small-scale industries are usually formulated based on personal experiences under minimally controlled conditions for generations…

Food authenticity, culture, and tourism: analysing the dimensions of local gastronomic image among foreign tourists in Fiji

Vikas Gupta, Karishma Sharma

This research aims to assess the dimensions of local gastronomic image by identifying the vital gastronomic image traits utilised by foreign tourists for their evaluation of local…

The role of upscale restaurants in destination image formation: a semiotic perspective on gastronomy tourism

Estela Marine-Roig, Natalia Daries, Eduard Cristobal-Fransi, Javier Sánchez-García

High-end gastronomic tourism is currently trending and significantly impacts a destination’s image. This research aims to demonstrate the importance of high-level local gastronomy…

Social class and lunch: differences in midday meal format in Santiago, Chile

Claudia Giacoman, Pamela Ayala Arancibia, Camila Joustra

The social sciences have extensively studied meals; nonetheless, a few have investigated the menu format, with all the data originating from European countries. Within this…

Foodtech in motion: innovation and digitalisation of the food service sector in the post-pandemic Spain

Cristian Castillo, Marta Viu-Roig, Eduard J. Alvarez-Palau, Debora Gottardello

This research comprehensively analyses the profound impact of Digital Transformation and Process Innovation (DT&PI) on business models (BMs) in the Food Service Sector (FSS)…

Effects of pulsed magnetic field intensity on the freezing rate and heat loads reduction of harvested mango and tomato

Kehinde Peter Alabi, Ayoola Patrick Olalusi, John Isa, Kehinde Folake Jaiyeoba, Michael Mayokun Odewole

Fresh fruits and vegetables (FV) are crucial global food resources, but the presence of heat loads during harvest adversely impacts their shelf life. While freezing technology…

Factors influencing consumers' purchase behavior toward indigenous chicken: insights from a cognitive affect behavior model

Iffat Abbas Abbasi, Amjad Shamim, Hasbullah Ashari

This study addresses a critical gap in understanding consumer behavior toward indigenous chicken, investigating the interaction between cognitive factors and purchase decisions…

Brand loyalty and electronic word-of-mouth antecedents: the moderating effects of experiences

Cristina Aragonés-Jericó, Carmen Rodriguez Santos, Ines Kuster-Boluda, Natalia Vila-Lopez

This paper aims to analyze brand loyalty and electronic word-of-mouth (eWOM) antecedents in restaurants: (1) utilitarian and hedonic benefits, (2) brand satisfaction and (3) brand…

Frozen food purchasing and home freezing of fresh foods: associations with household food waste

Lei Xu, Ran Li, Brian Roe

Freezing extends the shelf life of food. Home freezing of fresh foods and the purchase of frozen foods have been advocated as approaches to reduce food waste in US households…

Factors influencing young adults’ organic food purchase intention on fresh food e-commerce platforms

Xin Qi, Xinlei Lv, Zhigang Li, Chunbaixue Yang, Haoran Li, Angelika Ploeger

Understanding young adults’ organic food purchasing behavior in the fresh food e-commerce platforms (FFEP) is crucial for expanding the global environmental product market. The…

The organic mindset: decoding the drivers of young Indian consumer’s purchase intentions

Anand Thakur, Neha Prakash, Muthubasin PK

The purpose of the present study is to explore the factors affecting young consumers’ purchase intention towards organic food products (OFPs) and gain a comprehensive…

Acceptance of insects as food in Germany: risk–benefit perceptions and the role of risk preferences

Lea Kirsten, Rebecca Garvert, Ramona Teuber

With a growing world population and climate crises, edible insects are a promising alternative to conventional livestock. However, Western consumers are largely opposed to eating…

Declaration of free sugars from fruits on food labels: a scoping review

Marina Padovan, Gaston Ares, Tailane Scapin, Mariana Vieira dos Santos Kraemer, Maria Cecília Cury Chaddad, Ana Carolina Fernandes, Greyce Luci Bernardo, Paula Lazzarin Uggioni, Simone Pettigrew, Rossana Pacheco da Costa Proença

The World Health Organization recommends limiting the intake of free sugars, which can be added to packaged foods and may appear on labels under different terms. The aim of this…

The gamut of technology, social media and avatar in the organic food market

Supreet Kaur, Justin Paul

The present study is centric on the organic food sector and explores the role of social media in pushing local farmers onto the market shelves. The study is intended to analyse…

Exploring the impact of environmental dimension in corporate social responsibility on restaurants’ customer retention

Mohammadsadegh Omidvar, Vahid Ghasemi, Moreno Frau

This study aims to integrate the four-dimensional corporate social responsibility (economic, legal, ethical and philanthropic responsibility) with environmental responsibility. It…

The role of “localness” in sustainable food consumption: insights from sustainable coffee in Thailand

Roberta Discetti, Martin Osei, Sapon Pruhtpahon

We investigated consumers’ environmental, social and local beliefs and their impact on attitudes, subjective norms and willingness to pay for sustainable coffee in the…

An integrative model of the key factors determining consumer behaviour towards street food

Mohammad Soliman, Naayama Al-Ghafri, Alicia Orea-Giner, Hafidh Al Riyami, Musallam S. Hawas Al-Aamri

This study examines how street food affects urban culture, economics and sustainable tourism. It examines how street food stands, as a cultural and economic phenomenon, influence…

Assessing the impact of consumption values on satisfaction and usage intentions of millet-based food products

Sachin Kumar, Vinod Kumar, Vandana, Eva Ivanová, Sheshadri Chatterjee

The purpose of this study is to assess the impact of consumption values on customer satisfaction and intention to consume millet-based foods. This study examines both tangible and…

Analyzing barriers for organic food consumption in India: a DEMATEL-based approach

Shashank Thanki, Sunita Guru, Bhavin Shah

Popularity of organic food and food products is growing across the globe due to rising awareness towards health and environment, leading to quality life. However, the multitude of…

Operational excellence in online food delivery service: the role of food biosafety measures

Flavia Braga Chinelato, Carlos Arturo Hoyos Vallejo

This study explores how food biosafety measures (FBM), electronic service quality and product quality influence consumer satisfaction and loyalty in the online food delivery…

Intention to purchase sustainable food: the role of epistemic trust, credibility of science and scepticism about climate change

Jessica Pileri, Giulia Rocchi, Federica Luciani, Matteo Reho, Giorgio Veneziani, Carlo Lai

This study investigated the role of epistemic trust in shaping consumers intentions towards purchasing sustainable food products by examining the relationships between epistemic…