Multi-Channel Marketing, Branding and Retail Design

New Challenges and Opportunities

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Synopsis

(12 chapters)

Prelims

Pages i-xiii

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Part I The Design Process – Branding, Marketing and Customer Experience in a Multi-Channel World

Branding: At the Heart of the Relationship between Product Marketing and Design

Pages 3-30

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Citation: Hemonnet-Goujot, A. and Manceau, D. (2016), "Branding: At the Heart of the Relationship between Product Marketing and Design", Mcintyre, C., Melewar, T.C. and Dennis, C. (Ed.) Multi-Channel Marketing, Branding and Retail Design, Emerald Group Publishing Limited, Leeds, pp. 3-30. https://doi.org/10.1108/978-1-78635-456-320161001

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Combining the Best of Both Worlds in Retailing and Design: Cross-Practice Integration and Innovation, Including the Role of Education

Pages 31-49

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Citation: Quartier, K., Lommelen, T. and Vanrie, J. (2016), "Combining the Best of Both Worlds in Retailing and Design: Cross-Practice Integration and Innovation, Including the Role of Education", Mcintyre, C., Melewar, T.C. and Dennis, C. (Ed.) Multi-Channel Marketing, Branding and Retail Design, Emerald Group Publishing Limited, Leeds, pp. 31-49. https://doi.org/10.1108/978-1-78635-456-320161007

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Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding

Pages 51-72

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Citation: Winfield, S. and Richardson, Y. (2016), "Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding", Mcintyre, C., Melewar, T.C. and Dennis, C. (Ed.) Multi-Channel Marketing, Branding and Retail Design, Emerald Group Publishing Limited, Leeds, pp. 51-72. https://doi.org/10.1108/978-1-78635-456-320161008

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Selling the Brand Story: Social and Business Innovation in a One for One^® Business Model

Pages 73-98

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Citation: Radclyffe-Thomas, N. and Roncha, A. (2016), "Selling the Brand Story: Social and Business Innovation in a One for One^® Business Model", Mcintyre, C., Melewar, T.C. and Dennis, C. (Ed.) Multi-Channel Marketing, Branding and Retail Design, Emerald Group Publishing Limited, Leeds, pp. 73-98. https://doi.org/10.1108/978-1-78635-456-320161006

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Part II Structural Experience in Retail Design and Brand Marketing — Real World and Beyond

Front of House Design and Marketing Effects: Town and City Streetscapes and Meaning in Exterior Retail Brand Experience

Pages 101-133

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Citation: McIntyre, C. (2016), "Front of House Design and Marketing Effects: Town and City Streetscapes and Meaning in Exterior Retail Brand Experience", Mcintyre, C., Melewar, T.C. and Dennis, C. (Ed.) Multi-Channel Marketing, Branding and Retail Design, Emerald Group Publishing Limited, Leeds, pp. 101-133. https://doi.org/10.1108/978-1-78635-456-320161009

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Big Store Design and Marketing Effects: Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption

Pages 135-161

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Citation: Roberts, G.H. (2016), "Big Store Design and Marketing Effects: Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption", Mcintyre, C., Melewar, T.C. and Dennis, C. (Ed.) Multi-Channel Marketing, Branding and Retail Design, Emerald Group Publishing Limited, Leeds, pp. 135-161. https://doi.org/10.1108/978-1-78635-456-320161003

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Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies

Pages 163-192

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Citation: Alexander, B. and Bain, J.K. (2016), "Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies", Mcintyre, C., Melewar, T.C. and Dennis, C. (Ed.) Multi-Channel Marketing, Branding and Retail Design, Emerald Group Publishing Limited, Leeds, pp. 163-192. https://doi.org/10.1108/978-1-78635-456-320161004

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In-Store Design and Marketing Effects: Taking Account of the Influence of Servicescape Design upon Retail Brand Frontline Employees

Pages 193-217

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Citation: Kearney, T. (2016), "In-Store Design and Marketing Effects: Taking Account of the Influence of Servicescape Design upon Retail Brand Frontline Employees", Mcintyre, C., Melewar, T.C. and Dennis, C. (Ed.) Multi-Channel Marketing, Branding and Retail Design, Emerald Group Publishing Limited, Leeds, pp. 193-217. https://doi.org/10.1108/978-1-78635-456-320161005

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Consumer Responses to Virtual- and Real-World Retail Environment Convergence: Implications for Design-Based Interventions

Pages 219-246

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Citation: Harwood, T. and Jones, M. (2016), "Consumer Responses to Virtual- and Real-World Retail Environment Convergence: Implications for Design-Based Interventions", Mcintyre, C., Melewar, T.C. and Dennis, C. (Ed.) Multi-Channel Marketing, Branding and Retail Design, Emerald Group Publishing Limited, Leeds, pp. 219-246. https://doi.org/10.1108/978-1-78635-456-320161010

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About the Authors

Pages 247-252

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Index

Pages 253-259

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Cover of Multi-Channel Marketing, Branding and Retail Design

DOI

10.1108/9781786354556

Publication date

2016-10-18

Editors

ISBN

978-1-78635-456-3

eISBN

978-1-78635-455-6

Table of contents

Part I The Design Process – Branding, Marketing and Customer Experience in a Multi-Channel World

Part II Structural Experience in Retail Design and Brand Marketing — Real World and Beyond

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