Index
Multi-Channel Marketing, Branding and Retail Design
ISBN: 978-1-78635-456-3, eISBN: 978-1-78635-455-6
Publication date: 18 October 2016
This content is currently only available as a PDF
Citation
(2016), "Index", Mcintyre, C., Melewar, T.C. and Dennis, C. (Ed.) Multi-Channel Marketing, Branding and Retail Design, Emerald Group Publishing Limited, Leeds, pp. 253-259. https://doi.org/10.1108/978-1-78635-456-320161012
Publisher
:Emerald Group Publishing Limited
Copyright © 2016 Emerald Group Publishing Limited
INDEX
Abercrombie and Fitch
, 204
Aerie
, 54
Aesthetic impressions
, 9
Aesthetic perception
, 9, 11, 15
‘Ak Orda’ (‘White Horde’) Presidential Palace
, 146
All Saints
, 202
American Marketing Association
, 5
Appearance of products
, 10
Apple Inc.
, 12, 209–211
Approach-avoidance behaviour
, 203–204
Arad, Ron
, 21
Architecture and Interior Architecture (ArcK)
and marketing research group, bridging research gaps between
, 41–42
Attention drawing
, 9, 10
Attraction-avoidance theory
, 112
Bayterek Tower
, 145
Beauty myth
, 54–55
Biophilic or Heritage site attractiveness
, 118
Body dissatisfaction
, 53, 56, 57, 60
Bolton
, 109
Brand
affinity
, 61
coherence
, 114
communication
, 199–206
communication control, female body image and
, 53–55
consistency
, 114
defined
, 5
extension
, 14–15
identity see brand identity
image
, 83
message change agent, social media as
, 55–58
platform
, 23
salience
, 6, 7
space, using virtual world to define
, 225–227
value, embedding
, 120–126
visibility
, 22
Brand identity
defined
, 5–6
and design, link between
, 5–6
dimensions of
, 6
prism
, 6
signs of
, 5–6
Branding, and innovation
, 12–15, 19
Brandscaping
, 112, 114
Brandstorms
, 57, 60
activity monitoring and responses
, 62–67
plus-size
, 59, 61, 62
Bricolage
, 138
Bury St Edmunds
, 109
Business-customer (B-C) interaction
, 197
Business innovation
, 81–85
Business-stakeholder relations
, 80–81
Buy-one-give-one (BOGO) business model
, 83–84
Capital, social
, 144
Categorization
, 9, 10
Cent Degrés
, 22–24
Central core theory
, 14
Co-branding
, 17
Co-creation
, 61, 69, 166
Collective memory
, 145
Comme des Garcon’s ‘guerrilla stores’
, 168
Computer Aided Design (CAD)
, 224
ConAgra
, 221
Consumer acceptance
, 15
Consumer as producer
, 138
Consumer behavior, product design and
, 8–9
Consumption
hyperconsumption
, 140
re-enchantment of
, 137–146
spectacularisation of
, 139–140
Corporate brand image, building
, 201, 205
Corporate social performance (CSP)
, 81
Corporate social responsibility (CSR)
, 78, 80–81
Creativity
, 15
Cultural dimension, of brand identity
, 6
Customer-based design agencies
, 20, 21
Customer-customer (C-C) interaction
, 197
Customer(s)
appreciation
, 37
employees as
, 194–197
focus
, 199–206
loyalty
, 83
satisfaction
, 196
Customization
, 138
Cyberscape
, 114
Design
and brand identity, link between
, 5–6
as creator of meaning
, 10–12
discourse
, 11
as driver of consumer attachment to brand
, 10–12
and innovation
, 15–18, 19, 23
integration
, 19
language
, 11
as signs and meanings
, 23–24
Design agencies
star-based
, 20
customer-based
, 20–21
process-based
, 21, 23, 25
Design-marketing relationship
, 4
Diesel
, 54, 68
Direct Marketing Association (DMA)
, 54
Dove
, 61, 68
Real Beauty campaign
, 53
Self-Esteem project
, 54
Eddie Bauer
, 221
Educational disciplines in retail design, gap between
, 39–40
Education gap, bridging
, 42–43
Eight Inc.
, 210
Emotional attachment to brand, design and
, 8–12
Emotional contract
, 12
Employees, as customers
, 194–197
Environmental design
, 6
Environmental stimuli
, 200, 201
dimensions of
, 208
Ergonomics
, 9, 10
Ethical Fashion Forum
, 76, 78
Evidence-based design
, 37
“Experience Design Generator”
, 42
Experienced professionals, masterclasses advanced retail design for
, 43
Experience economy
, 119
Experiential retailing
defined
, 166
pop-up stores and
, 164–167
Exterior attractiveness, key urban architecture factors of
, 116–120
External design
, 23, 111–115
Facebook
, 52, 56
Fasciae, positive and negative aspects of
, 123–125
Female body image, and brand communication control
, 53–55
FOVE®
, 227
Functionality
, 9, 10, 11
Galleries Laffayette
, 105
Goodyear
, 221
Graphic design
, 6
Halliday, Tess
, 62, 63, 65
Harrods
, 105
Hasselt University
Arck and MAR research group, bridging gap between
, 41–42
education gap, bridging
, 42–43
experienced professionals, masterclasses advanced retail design for
, 43–44
summer school seamless design
, 44–46
Herborist
, 22–24
Homo Geographicus
, 109
Hutlen’s sensory model
, 166
Hyperconsumption
, 140
Innovation
branding and
, 12–15, 19
design and
, 15–18, 19, 24
design–brand mutual influence
, 18–22
Instagram
, 52, 56
Internalizing design
, 16
Internal marketing (IM)
, 194–199
Jack Daniels
, 12
Ka De Ve
, 105
Khan Shatyr shopping mall
, 137, 146–153
re-enchanting consumption
, 153
La Rinacsente
, 105
Landscape
, 114, 122
Licensing agreement
, 17
Liverpool One
, 109
Local place degradation, and modernist retail evolution
, 110–111
Macy’s
, 105
Mall of America
, 142
Marc Jacobs
, 54, 68
Marketing promises
, 197–199
Marketscape
, 114, 122
Massively multiplayer online role playing games (MMORPGs)
, 222
McDonald’s
, 139
MEC Global
, 61
Mentalization dimension, of brand identity
, 6
Micro characteristics
, 37
Mindscape
, 114
Mister Clean
, 14
Modernist retail evolution, local place degradation and
, 110–111
Molar characteristics
, 37, 38
Moments of truth
, 198
Nazarbayev, Nursultan
, 145, 146
New product development (NPD)
, 4, 12, 13, 15–18, 20, 25
Nike
, 142
Non-western shopping malls, re-enchantment of
, 143–146
Office ergonomics
, 207
Outsourcing design
, 17
Packaging design
, 6, 7
Palace of Peace and Reconciliation
, 145–146
Peirce’s theory of signs
, 7
PepsiCo
, 221
Personality dimension, of brand identity
, 6
Physical dimension, of brand identity
, 6
Physical environmental stimuli
, 199, 207
Physical work environments
, 199, 206–209
Peirce’s theory of signs
, 7
‘Place brand’ value
, 103
Place degradation, local, and modernist retail evolution
, 110–111
Place of built environment
, 103–107
Pop-up stores
development of
, 167–168, 177–186
and experiential retailing
, 164–167
form and function of
, 168–172
global take-up of
, 172–177
origins of
, 167–168
taxonomy of
, 170–172
Postmodernism
, 137
Post-occupancy evaluation
, 37
Power
, 59
Prada
, 115
Princes Square shopping centre
, 106, 107
Printemps
, 105
Process-based design agencies
, 20, 21, 22–24
Procter & Gamble (P&G)
, 14, 221
Product appearance, roles of
, 10
Product design
, 6, 11
and consumer behavior
, 8–9
Product diffusion
, 15
Productive consumer, and re-enchantment of consumption
, 139
Promises, marketing
, 197–199
Psycho-social evolution
, 109
Real Beauty campaign
, 53
Real retail store
, 230–239
Re-enchantment of consumption
, 137–143, 153
socio-political aspects of
, 143–146
Reflection dimension, of brand identity
, 6
Relationship dimension, of brand identity
, 6
Research and practice in retail design, gap between
, 38–39, 42–43
Research disciplines in retail design, gap between
, 35–38
Retail’s historical import, in town and city place
, 107–109
Retail 1.0
, 33–34
Retail 2.0
, 33–34
Retail 3.0
, 33, 34
Retail atmospherics
, 112, 116, 119, 200
Retail design
, 33–35
case study
, 41–46
gap between educational disciplines
, 39–40
gap between research and practice
, 38–39
gap between research disciplines
, 35–38
Retail façade attention, in design literature
, 111–115
Retailtainment
, 166
Self-esteem
, 54, 57
Self-Esteem project
, 54
Selfridges
, 104–105, 106, 107, 118
Semantic interpretation
, 9
Semantics of products
, 6–8
Service encounters
, 198
Servicescape
, 121, 194–197
brand communication
, 199–206
controllable dimensions of
, 200
customer focus
, 199–206
employees as customers
, 194–197
internal marketing
, 194–197
marketing promises
, 197–199
physical work environments
, 206–209
Sharded-self
, 66
Shared value business model
, 79
Shoptainment
, 166
Signs of brand identity
, 5–6
Singularisation process
, 115
Snapchat
, 52, 56
Social capital
, 144
Social cohesion
, 145
Social comparison theory
, 53
Social entrepreneurship
, 81–83
Social media, as brand message change agent
, 55–58
Social networking interactivity
, 58–62
Social network theory
, 57
Softscape
, 118
Space of built environment
, 103–107
Spatial density
, 208–209
Spectacularisation of consumption
, 139–140
Spillover effects, on brand equity
, 20
Star-based design agencies
, 20
Starck, Philippe
, 21
Summer School in Seamless Retail Design
, 44
Sustainability
, 83, 95, 118
commercial
, 76, 78
environmental
, 78
financial
, 81, 85
social
, 78, 93
Symbiotic value of retail brand
, 103–107
Symbolic association
, 9, 11, 15
Telepresence
, 222
Tesla suit
, 223
Timberland
, 105, 106
Tobii
XL120 desk-bound system
, 232
Tod building
, 118
TOMS
, 75
One for One® business model
, 74, 84, 86–89, 91
True Cost, The
, 77
Twitter
, 52
Unreal®
, 239
Urban architecture factors, of exterior attractiveness
, 116–120
Versus Versace
, 105, 106
Virtual worlds
case study
, 230–239
to define brand space, using
, 225–227
development of
, 221
features of
, 223
inception
, 220–221
key characteristics of
, 222–223
offline effects
, 223
previous research, summary of
, 229–230
retail potential
, 221–222
Vogue Italia
, 61
Web design
, 6
- Prelims
- Part I The Design Process – Branding, Marketing and Customer Experience in a Multi-Channel World
- 1 Branding: At the Heart of the Relationship between Product Marketing and Design
- 2 Combining the Best of Both Worlds in Retailing and Design: Cross-Practice Integration and Innovation, Including the Role of Education
- 3 Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding
- 4 Selling the Brand Story: Social and Business Innovation in a One for One® Business Model
- Part II Structural Experience in Retail Design and Brand Marketing — Real World and Beyond
- 5 Front of House Design and Marketing Effects: Town and City Streetscapes and Meaning in Exterior Retail Brand Experience
- 6 Big Store Design and Marketing Effects: Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption
- 7 Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies
- 8 In-Store Design and Marketing Effects: Taking Account of the Influence of Servicescape Design upon Retail Brand Frontline Employees
- 9 Consumer Responses to Virtual- and Real-World Retail Environment Convergence: Implications for Design-Based Interventions
- About the Authors
- Index