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Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding

Suzanne Winfield

Yvonne Richardson

Multi-Channel Marketing, Branding and Retail Design

ISBN: 978-1-78635-456-3, eISBN: 978-1-78635-455-6

Publication date: 18 October 2016

Citation

Winfield, S. and Richardson, Y. (2016), "Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding", Mcintyre, C., Melewar, T.C. and Dennis, C. (Ed.) Multi-Channel Marketing, Branding and Retail Design, Emerald Group Publishing Limited, Leeds, pp. 51-72. https://doi.org/10.1108/978-1-78635-456-320161008

Publisher

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Emerald Group Publishing Limited

Copyright © 2016 Emerald Group Publishing Limited