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Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies

Bethan Alexander

Jessie Kaitlin Bain

Multi-Channel Marketing, Branding and Retail Design

ISBN: 978-1-78635-456-3, eISBN: 978-1-78635-455-6

Publication date: 18 October 2016

Citation

Alexander, B. and Bain, J.K. (2016), "Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies", Mcintyre, C., Melewar, T.C. and Dennis, C. (Ed.) Multi-Channel Marketing, Branding and Retail Design, Emerald Group Publishing Limited, Leeds, pp. 163-192. https://doi.org/10.1108/978-1-78635-456-320161004

Publisher

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Emerald Group Publishing Limited

Copyright © 2016 Emerald Group Publishing Limited