Index
Mastering Business for Strategic Communicators
ISBN: 978-1-78714-504-7, eISBN: 978-1-78714-503-0
Publication date: 19 October 2017
This content is currently only available as a PDF
Citation
(2017), "Index", Ragas, M.W. and Culp, R. (Ed.) Mastering Business for Strategic Communicators, Emerald Publishing Limited, Leeds, pp. 283-288. https://doi.org/10.1108/978-1-78714-503-020171037
Publisher
:Emerald Publishing Limited
Copyright © 2018 Emerald Publishing Limited
INDEX
Accountability
, 211
Accounting
, 31, 35, 153
Advertising department
, 134
Aggressive transparency
, 155
Allstate Insurance Company
, 159–164
Alstom Power & Grid
, 24, 26, 27
Ambiguity, dealing with
, 7
Analyst day
, 61
Annual meeting of shareholders
, 60–61
AOL
, 157
Apple
, 177
Arthur W. Page Society
, 5–8, 11, 201
Page Principles
, 205–206
Ashley, Stephen B.
, 108
Assumptions
, 109
Attorney/client privilege
, 120
Audience
, 77, 135, 193
Bain, Mark
, 115–121, 204, 207, 209
Barnes, Brenda
, 186, 187
Barra, Mary
, 128
BCBS System
, 77
Beam Suntory Inc.
, 99–105
Beiser, Kathryn
, 54, 207, 208
Bill and Melinda Gates Foundation
, 168
Blue Cross Blue Shield Association (BCBSA)
, 74, 76, 77
Boeing
, 81–88
Bolt EV
, 126–131
Bottom line
, 159
BP
, 145
Brand positioning
, 33
Brooks
, 179
Burns, Greg
, 163
Business/economics competence
, 5
Business acumen
, 4, 5, 7, 13, 31–36, 67, 182, 194–197
building
, 61–62
Business goals/objectives
communication with, aligning
, 125–131
Business unit leaders
, 201
Cahill, Maureen
, 75
Calvin Klein
, 179
Capabilities
, 4–5
Career skills
, 5
Caring
, 40
Carter, Jimmy
, 172
Casto, Carole
, 63, 204, 207, 211
Cervone, Tony
, 130, 206, 208
Chevrolet
, 128–129
Chief Communications Officer (CCO)
, 3–8, 116, 133
as builder of digital engagement systems
, 9
capabilities of
, 6–7
challenges and opportunities for
, 12–13
expanding leadership role
, 8–10
expectations from the team
, 206–207
foundational
, 6
as integrator
, 6
Chief Financial Officer (CFO)
, 50, 133
Chief HR Officer, The
, 83
Chief Human Resources Officer (CHRO)
, 133
Chief Information Officer (CIO)
, 13
Chief Legal Officer (CLO)
, 116, 133
Chief Marketing Officer (CMO)
, 12–13, 133–139
qualities and characteristics of
, 137–139
Chief Operating Officer (COO)
, 133
Chief Public Affairs and Communications
, 33
Chief Technology Officer (CTO)
, 13
Chipotle
, 145
Collaboration
, 173
Communication
, 91–97
with business goals and objectives, aligning
, 125–131
corporate
, 11, 57–63, 110, 112
defined
, 134
Employee Communications
, 81
Executive Communications
, 76
influence during corporate transformation, building
, 177–183
Internal Communications
, 74, 76, 77
intersection with legal
, 116–118
local
, 28
marketing and
, 134–137
need for
, 170–171
open
, 189–190
political
, 110
positive
, 185–190
for social good
, 167–173
strategic
, 144
during times of change
, 187–189
Communications leadership
, 191–197
integrated
, 193–194
Communications professionals
, 3, 4, 134, 187, 201, 202
Communicators
, 159–164
as champions for social good
, 160
cross-over into business strategists
, 195
as integrator
, 23–29
as storytellers
, 160, 162–163
as strategic partners
, 163–164
Complexity, dealing with
, 7
Conagra Brands
, 185
Connolly, Sean
, 185, 187, 188
Contrition
, 152
Conversation, changing
, 155–156
Coordination across channels
, 147
Corporate communication
, 11, 57–63, 110, 112
Corporate conscience
, 156, 203–204
Corporate culture
, 204–206
Corporate legal department
, 115–121
legal–communication intersection
, 116–118
legal functions
, 115–116
working with legal
, 118–121
Corporate social responsibility (CSR)
, 11, 160
Corporate transparency
, 152–155, 211–212
Counter-argument
, 152
Courageous counsel
, 203–204
offering
, 7
Covey, Stephen
, 87, 202
C-suite
, 3, 9, 10, 12, 24–27, 43, 46, 50, 51, 81, 136, 201–204, 211
Cummins, Clessie
, 57
Cummins Inc.
, 57–61
partnership growth
, 60–61
Debt-to-EBITDA ratios
, 99
Decision-making
, 111
Dell
, 178
Devine, Jaci
, 163
Dig Communications. See OLSON Engage
Discover Financial Services
, 208
Douwe Egberts
, 187
Du Bois, W. E. B.
, 55
duBrowa, Corey
, 72, 205, 207
Edelman
, 208
Education
, 40–41
Edwards, Paul
, 126
Effective writing
, 5
Empathy Index, The
, 194
“Empathy to Action” campaign
, 193, 194
Employees
, 73–80
brand ambassadors
, 78
communications
, 81
engagement
, 204–206
expectations
, 76
Employment law
, 116
Enterprise value
, 99
Executive Communications
, 76
Expected quantifiable impact
, 33
Expertise
planning
, 5
in social media
External Relations
, 76
Fannie Mae
, 108
Fechheimer, Steve
, 101
Feldman, Bob
, 6
Ferry, Korn
, 8
Finance, basics of
, 50–52
Foundations, role in society
, 168–170
401(k)-type plan
, 84–85
Friedman, Milton
, 159
G. D. Searles
, 107
General Counsel (GC)
, 25, 116
General Electric (GE)
, 23–27, 29
General Motors
, 24, 129
GE Power
, 24
Gerrard, Paul
, 79
Global Affairs team
, 25
Goal
, 111–112
communication with, aligning
, 125–131
Gradison, Bill
, 113
Greener, Chuck
, 107, 108, 112, 113, 207
Greener, William I., Jr.
, 107
Greener’s Rules
, 107–113
Guthrie, Roy
, 51, 52
Halls, Town
, 76
Harris, Jon
, 190, 207, 208
Hattersley, Gavin
, 31
Hayes, Woody
, 110
Healy, Jim
, 23
Helm, Lucy
, 68
Hillshire Brands
, 187
Hilton Worldwide
, 208
Hine, Clarkson
, 104, 207, 210
Hospitality
, 42
Human capital
, 204–206
Human Resources (HR)
, 74, 77–81, 83–84
Humility
, 112–113
IBM
, 177
Image creation
, 109–110
Immelt, Jeff
, 23, 25–27
Impact measurement
, 110–111
Integrated communications leadership
, 193–194
Integrator, communicator as
, 23–29
Internal Communications
, 74, 76, 77
Investor relations (IR)
, 24, 60, 61, 204
Jacuzzi, Joe
, 206
Jam, Page
, 7
Jenner, Kendall
, 147
John D. and Catherine T. MacArthur Foundation
, 167–173
Kelly, Gary
, 95
Kick Tail goals
, 95
Klyberg, Rich
, 138
Knowledge
, 4–5
Korn Ferry Institute
, 8, 9
Kylberg, Rich
, 203, 208
Language of business
, 141–148, 209–211
Leader(s)
becoming
, 207–209
business unit
, 201
Leadership
communications
, 191–197
expectations
, 76
quality
, 177
Legal–communication intersection
, 116–118
Legal functions
, 115–116
Levi Strauss & Co.
, 178
Liddy, Ed
, 162
Local communication
, 28
Long, Mike
, 136
Mandela, Nelson
, 172
Marino, Peter
, 36, 202, 206, 208, 209
Marketing
, 133–139
and communication
, 134–137
metrics
, 143
power, boosting
, 145–146
strategy, understanding
, 142–143
Martin, Steve
, 112
MBAs
, 32–33, 201
McCain, John
, 107
McDermott, Bill
, 191–192, 194–195, 204
McGinnis, Kelly
, 183, 203, 207–208
Merger and acquisition (M&A)
, 100, 101
Metaphor
, 34–35
Meurlin, Craig
, 117
MillerCoors
, 31
Morgan Stanley
, 52
Most Powerful Women Summit
, 187
Multi-tasking
, 40
Munoz, Oscar
, 11–12
Naughton, Jim
, 112
Nealon, Tom
, 92, 94, 95
Neill, Marleen
, 12
Netflix
, 177
Nonprofit communicator, advice for
, 171, 173
Numbers
, 52–53
Obama, Barak
, 23
OLSON Engage
, 208
Open communication
, 189–190
O’Rourke, James S.
, 7–8
Outside perspectives, conveying
, 181–182
Page, Arthur W.
, 11
Partnership growth
, 60–61
Passion
, 42–43
Peacock, Matt
, 157, 203, 207
Pepsi
, 147, 186
Personal relationships, building
, 186
Place
, 134
Planning expertise
, 5
Political communications
, 110
Positive attitude in challenging times, keeping
, 186–187
Positive communication
, 185–190
Power of human spirit
, 41–42
Price
, 134
Problem-solving
, 5, 7, 35–36
Product
, 134
Promotion
, 134
Public Relations
, 76
Quarterly earnings release
, 60
Relationships
, 53–55
Reputation, protecting
, 144–145
Research ability
, 5
Return on investment (ROI)
, 33, 135
Right team, establishment of
, 180
Roberts, Angela
, 80
Robinson, Jim
, 44
Rockefeller Foundation
, 168
Rumsfeld, Donald
, 107
Rutherford, Linda
, 96, 205, 207, 209
SAP
, 191–194
“Empathy to Action” campaign
, 193, 194
Sara Lee Corporation, The
, 186–187
Schultz, Howard
, 69
Securities and Exchange Commission (S.E.C.)
, 52, 53
Securities law
, 116
Sharpe, Stacy
, 164, 206, 208
Shebik, Steve
, 161, 204
Sheffer, Gary
, 28, 207, 209
Signaling theory
, 10
Skills
, 4–5
career
, 5
Sleeping
, 40
Smith, Mark
, 58
Snowden, Edward
, 155
Social good, communications for
, 167–173
Solomon, Andrew
, 172
Solomon, Andy
, 207
Southwest Airlines
, 91–97
SquareTrade
, 161
Stakeholders, internal
, 204
Starbucks
, 67–72, 205
College Achievement Plan
, 71
Food Share program
, 71
partners
, 70–71
unique culture of
, 71–72
Stasch, Juliam
, 171
Stephens, Rick
, 82, 83
Storytellers, communicators as
, 160, 162–163
Strategic business thinking
, 7
Strategic communications, role of
, 144
Strategic mind-set
, 8–9
Strategic partners, communicators as
, 163–164
Summy, Amy
, 142
Supple, Chris
, 196
Synergies
, 99
Tail brands
, 100
Talley, B.J.
, 147, 204, 207
Tax avoiders
, 151
Teams
CCO’s expectations from the
, 206–207
right, establishment of
, 180
Teamwork
, 78–80
TE Connectivity
, 141–148
Ted Talk
, 95
Tesla Motors
, 127
Thompson, Tommy
, 196
Time management
, 39–40
Timuray, Serpil
, 153, 203–204
Tips of the trade
, 62
Toulouse, Anne C.
, 86, 207
Transformational leaders
, 178–179
Transformation communication
, 177–183
Transparency
aggressive
, 155
corporate
, 152–155, 211
True partners
, 68–70
Trust
, 152, 155
Trust Barometer
, 73
Trust building
with senior executives
, 195–197
Truth
, 153–155
Tzitzon, Nick
, 202
United Airlines
, 11, 145
USC Center for Public Relations
2017 Global Communication Report
, 5
Value creation
, 99–105
strategies for
, 99–100
Vodafone
, 152
Walgreens Boots Alliance
, 107–113
Wall Street
, 210
Warmth
, 42
Whitman, Walt
, 83
Wilson, Tom
, 159, 161
Winton, Jeffery A.
, 45, 211, 207
Wood, Elizabeth
, 179
Wright, Patrick M.
, 83
Xerox
, 177
Yahoo!
, 145
- Prelims
- Part I Introduction
- 1 Advising “The Room Where It Happens”: The Business Case for Business Acumen
- Part II Communications, Business Acumen, and the C-Suite
- 2 The Communicator as Integrator
- 3 Why Business Acumen Matters More Than Ever
- 4 From Farm to Pharm: Business and Life Lessons Learned in the Barnyard
- Part III Finance and Investor Relations
- 5 Taking the Numb Out of Numbers: Working with the Office of the CFO
- 6 The Partnership Between Corporate Communications and Investor Relations
- Part IV Human Resources and Employee Engagement
- 7 Mastering Business Means First Understanding Your People
- 8 Employees as Drivers of Corporate Brand and Reputation
- 9 Have a Seat at the Table — Not on the Fringes
- Part V Corporate Strategy, Innovation, and Legal
- 10 Collaborating with Strategy and Innovation: Taking on the Challenge to “Communicate the Amoeba”
- 11 Telling the Story of Value Creation
- 12 Lessons from My Father: Bringing the “Greener Rules” to Corporate Strategy and Planning
- 13 Understanding the Corporate Legal Department
- Part VI Marketing, Brand, and Data Analytics
- 14 Driving to the Right Place: Aligning Communications with Business Goals and Objectives
- 15 Peas in a Pod: Communications and the Chief Marketing Officer
- 16 Learn the Language of Business and Keep What You Earn
- Part VII Social Responsibility and Transparency
- 17 Trust, Truth, and Transparency: Why Hard Facts and Corporate Honesty Matter
- 18 How Communicators Can Help Corporations Make a Difference
- 19 Communications for Social Good
- Part VIII Communication and Corporate Transformations
- 20 Building Communications’ Influence During Corporate Transformation
- 21 Accentuate the Positive: The Communicator’s Catalytic Effect
- 22 Communications Leadership that Strong Leaders Expect
- Part IX Summing Up
- 23 Observations and Conclusions from “Masters of Business”
- About the Authors
- Resources on Business Acumen
- Glossary
- Index