Resources on Business Acumen

Claussen (2008) Claussen, D. (2008). On the business and economics education of public relation students. Journalism & Mass Communication Educator, 63(3), 191–194.

DiStaso, Stacks, & Botan (2009) DiStaso, M. W. , Stacks, D. W. , & Botan, C. H. (2009). State of public relations education in the United States: 2006 report on a national survey of executives and academics. Public Relations Review, 35(3), 254–269. doi:10.1016/j.pubrev.2009.03.006

Dolphin & Fan (2000) Dolphin, R. R. , & Fan, D. (2000). Is corporate communications a strategic function? Management Decision, 38(2), 99–106.

Laskin (2011) Laskin, A. V. (2011). How investor relations contributes to the corporate bottom line. Journal of Public Relations Research, 23(3), 302–324. doi:10.1080/1062726X.2011.582206

Laskin & Fussell Sisco (2015) Laskin, A. V. , & Fussell Sisco, H. (2015). Math apprehension of public relations students: An experiment. Teaching Public Relations, 91, 1–4.

Marron (2014) Marron, M. B. (2014). Graduate degrees in journalism and the MBA. Journalism & Mass Communication Educator, 69(3), 3–4. doi:10.1177/1077695814523933

Neill & Schauster (2015) Neill, M. S. , & Schauster, E. (2015). Gaps in advertising and public relations education: Perspectives of agency leaders. Journal of Advertising Education, 19(2), 5–17.

Pardue (2014) Pardue, M. J. (2014). Most business editors find journalism graduates still unprepared. Journalism & Mass Communication Educator, 69(1), 49–60. doi:10.1177/1077695813506989

Ragas, Uysal, & Culp (2015) Ragas, M. W. , Uysal, N. , & Culp, R. (2015). “Business 101” in public relations education: An exploratory survey of senior communication executives. Public Relations Review, 41(3), 378–380. doi:10.1016/j.pubrev.2015.02.007

Roush (2006) Roush, C. (2006). The need for more business education in mass communication schools. Journalism & Mass Communication Educator, 61(2), 195–204.

Turk (1989) Turk, J. V. (1989). Management skills need to be taught in public relations. Public Relations Review, 15(1), 38–52.

Wright (1995) Wright, D. K. (1995). The role of corporate public relations executives in the future of employee communications. Public Relations Review, 21(3), 181–198. doi:10.1016/0363-8111(95)90020-9

Wright (2011) Wright, D. K. (2011). History and development of public relations education in North America: A critical analysis. Journal of Communication Management, 15(3), 236–255. doi:10.1108/13632541111151005

Akerlof & Shiller (2009) Akerlof, G. A. , & Shiller, R. J. (2009). Animal spirits: How human psychology drives the economy, and why it matters for global capitalism. Princeton, NJ: Princeton University Press.

Appleby (2010) Appleby, J. (2010). The relentless revolution: A history of capitalism. New York, NY: Norton.

Berger & Meng (2014) Berger, B. K. , & Meng, J. (Eds.). (2014). Public relations leaders as sensemakers: A global study of leadership in public relations and communication management. New York, NY: Routledge.

Bronn, Romenti, & Zerfass (2016) Bronn, P. S. , Romenti, S. , & Zerfass, A. (Eds.). (2016). The management game of communication. Bingley: Emerald Group Publishing Limited.

Carnegie (1998) Carnegie, D. (1998). How to win friends and influence people. New York, NY: Pocket Books.

Carroll (2013) Carroll, C. E. (Ed.). (2013). The handbook of communication and corporate reputation. Malden, MA: Wiley-Blackwell.

Carroll (2016) Carroll, C. E. (Ed.). (2016). The SAGE encyclopedia of corporate reputation. Thousand Oaks, CA: SAGE Publications.

Charan (2001) Charan, R. (2001). What the CEO wants you to know: Using business acumen to understand how your company really works. New York, NY: Crown Business.

Constable & Wright (2011) Constable, S. , & Wright, R. E. (2011). The Wall Street Journal guide to the 50 economic indicators that really matter. New York, NY: Harper Business.

Cope (2012) Cope, K. (2012). Seeing the big picture: Business acumen to build your credibility, career and company. Austin, TX: Greenleaf Book Group Press.

Doorley & Garcia (2015) Doorley, J. , & Garcia, H. F. (2015). Reputation management: The key to successful public relations and corporate communication (3rd ed.). New York, NY: Routledge.

Freeman (2010) Freeman, R. E. (2010). Strategic management: A stakeholder approach. New York, NY: Cambridge University Press.

Goodman & Hirsch (2015) Goodman, M. B. , & Hirsch, P. B. (2015). Corporate communication: Critical business asset for strategic global change. New York, NY: Peter Lang.

Grossman (2012) Grossman, D. (2012). You can’t not communicate: Proven communication solutions that power the Fortune 100 (2nd ed.). Chicago, IL: Little Brown Dog Publishing.

Grunig, Grunig, & Dozier (2002) Grunig, L. A. , Grunig, J. E. , & Dozier, D. M. (2002). Excellent public relations and effective organizations: A study of communication management in three countries. Mahwah, NJ: Erlbaum.

Harrison & Mühlberg (2015) Harrison, E. B. , & Mühlberg, J. (2015). Leadership communication: How leaders communicate and how communicators lead in today’s global enterprise. New York, NY: Business Expert Press.

Holtzhausen & Zerfass (2014) Holtzhausen, D. , & Zerfass, A. (Eds.). (2014). The Routledge handbook of strategic communication. New York, NY: Routledge.

Jones & Kostyak (2011) Jones, R. W. , & Kostyak, C. (Eds.). (2011). Words from a page in history: The Arthur W. Page speech collection. University Park, PA: The Arthur W. Page Center for Integrity in Public Communications, College of Communications, Pennsylvania State University.

Kaplan & Norton (2008) Kaplan, R. S. , & Norton, D. P. (2008). Alignment: Using the balanced scorecard to create corporate synergies. Cambridge, MA: Harvard Business Review Press.

Laskin (2017) Laskin, A. (Ed.). (2017). The handbook of investor relations and financial communications. Hoboken, NY: Wiley-Blackwell.

Leder (2003) Leder, M. (2003). Financial fine print: Uncovering a company’s true value. Hoboken, NJ: Wiley.

Lev (2012) Lev, B. (2012). Winning investors over: Surprising truths about honesty, earnings guidance and other ways to boost your stock price. Boston, MA: Harvard Business Review Press.

Mackey & Sisodia (2014) Mackey, J. , & Sisodia, R. (2014). Conscious capitalism: Liberating the heroic spirit of business. Boston, MA: Harvard Business Review Press.

Makoujy (2010) Makoujy, R. J. (2010). How to read a balance sheet: The bottom line on what you need to know about cash flow, assets, debt, equity profit…and how it all comes together. New York, NY: McGraw-Hill.

Matha & Boehm (2008) Matha, B. , & Boehm, M. (2008). Beyond the babble: Leadership communication that drives results. Hoboken, NJ: Wiley.

Men & Bowen (2017) Men, R. L. , & Bowen, S. A. (2017). Excellence in internal communication management. New York, NY: Business Expert Press.

Michaelson & Stacks (2017) Michaelson, D. , & Stacks, D. W. (2017). A professional and practitioner’s guide to public relations research, measurement, and evaluation (3rd ed.). New York, NY: Business Expert Press.

Miller (2015) Miller, J. E. (2015). The Chicago guide to writing about numbers: The effective presentation of quantitative information (2nd ed.). Chicago, IL: University of Chicago Press.

Monks & Minow (2011) Monks, R. A. G. , & Minow, N. (2011). Corporate governance (5th ed.). Hoboken, NJ: Wiley.

Piper (2013) Piper, M. (2013). Accounting made simple: Accounting explained in 100 pages or less. Lexington, KY: Simple Subjects, LLC.

Ragas & Culp (2014) Ragas, M. W. , & Culp, R. (2014). Business essentials for strategic communicators: Creating shared value for the organization and its stakeholders. New York, NY: Palgrave Macmillan.

Roush (2017) Roush, C. (2017). Show me the money: Writing business and economics stories for mass communication (3rd ed.). New York, NY: Routledge.

Roush & Cloud (2017) Roush, C. , & Cloud, B. (2017). The SABEW stylebook: 2,500 business and financial terms defined and rated (3rd ed.). Portland, OR: Marion Street Press.

Skonieczny (2012) Skonieczny, M. (2012). The basics of understanding financial statements. Schaumburg, IL: Investment Publishing.

Slavin (1999) Slavin, S. (1999). Economics: A self-teaching guide (2nd ed.). New York, NY: Wiley.

Sowell (2011) Sowell, T. (2011). Basic economics: A common sense guide to the economy. New York, NY: Basic Books.

Stout (2012) Stout, L. (2012). The shareholder value myth: How putting shareholders first harms investors, corporations, and the public. San Francisco, CA: Berrett-Koehler Publishers.

Taparia (2004) Taparia, J. (2004). Understanding financial statements: A journalist’s guide. Portland, OR: Marion Street Press, Inc.

Tracy & Tracy (2014) Tracy, J. A. , & Tracy, T. C. (2014). How to read a financial report: For managers, entrepreneurs, lenders, lawyers, and investors (8th ed.). Hoboken, NJ: Wiley.

Wright et al. (2011) Wright, P. M. , Boudreau, J. W. , Pace, D. A. , Sartain, E. , McKinnon, P. , & Antoine, R. L. (Eds.). (2011). The chief HR officer: Defining the new role of human resource leaders. San Francisco, CA: Jossey-Bass.

Cundick (2015) Cundick, D. (2015, February 6). 4 crucial PR skills you need (right now). PRNews Online. Retrieved from http://bit.ly/2oW5xeI . Accessed on April 22, 2017.

Czarnecki (2016) Czarnecki, S. (2016, November 9). Study: Comms head still struggles to gain CEO’s favor. PRWeek. Retrieved from http://bit.ly/2pqG2Us. Accessed on April 22, 2017.

Duhé (2013) Duhé, S. (2013, December 12). Teaching business as a second language. Institute for Public Relations. Retrieved from http://bit.ly/1cGKcsw. Accessed on April 21, 2017.

Dupont (2013) Dupont, S. (2013, Winter). Understanding the language of economics is critical to communicating effectively. The Public Relations Strategist, 10–11.

Everse (2011) Everse, G. (2011, August 22). Eight ways to communicate your strategy more effectively. Harvard Business Review. Retrieved from http://bit.ly/1wS2lRe. Accessed on April 24, 2017.

Feldman (2016) Feldman, B. (2016, November 28). Dear comms exec: Basic business skills are still required. PRWeek. Retrieved from http://bit.ly/2ovUmWt. Accessed on April 20, 2017.

Friedman (1970) Friedman, M. (1970, September 13). The social responsibility of business is to increase its profits. The New York Times Magazine.

Friedman, Mackey, & Rodgers (2005) Friedman, M. , Mackey, J. , & Rodgers, T. J. (2005, October). Rethinking the social responsibility of business. Reason. Retrieved from http://bit.ly/3gxNgE

Kaplan & Norton (2004b) Kaplan, R. S. , & Norton, D. P. (2004b, February). Measuring the strategic readiness of intangible assets. Harvard Business Review, 82(2), 52–63.

Kaplan & Norton (2007) Kaplan, R. S. , & Norton, D. P. (2007, July–August). Using the balanced scorecard as a strategic management system. Harvard Business Review, 85(7–8), 150–161.

Kolberg (2014) Kolberg, B. (2014, March). Getting down to business at public relations agencies. PR Update, 49(2), 6–7.

Lev (2011) Lev, B. (2011). How to win investors over. Harvard Business Review, 89(11), 53–62.

Phair (2013) Phair, J. (2013, Winter). Developing a new generation of PR-savvy business leaders. The Public Relations Strategist, 28–29.

(2016a) PRNews Pro . (2016a, August 29). PR pros still see writing as key to success, but analytics, digital, business skills also important. PRNewsPro, 7, pp. 1, 3, 6.

(2016b) PRNews Pro . (2016b, September 12). Report card from the academics: Next wave of PR pros lacks sharp writing, presentation skills. PRNewsPro, 7, pp. 1, 3, 6.

Ragas (2013) Ragas, M. (2013, February 8). Require business 101 for every student. The Chronicle of Higher Education, 59(22), A25.

Ragas (2016) Ragas, M. (2016). Public relations means business: Addressing the need for greater business acumen. Journal of Integrated Marketing Communications, 17, 34.

Ragas & Culp (2013) Ragas, M. , & Culp, R. (2013, Spring). Taking care of business: How PR pros and academics can build a stronger profession. The Public Relations Strategist, 15–16.

Ragas & Culp (2014) Ragas, M. , & Culp, R. (2014, December, 22). Public relations and business acumen: Closing the gap. Institute for Public Relations. Retrieved from http://www.instituteforpr.org

Ragas & Culp (2015) Ragas, M. , & Culp, R. (2015, May 1). Business weak: Five ways to build greater business acumen. Public Relations Tactics, 17.

Rockland (2013) Rockland, D. B. (2013, August 1). Learning to speak the C-suite’s language. Public Relations Tactics. Retrieved from http://bit.ly/2oiMigQ. Accessed on April 23, 2017.

Sahel (2017) Sahel, J. (2017, February 14). The inner circle. Briefings (Korn Ferry Institute). Retrieved from http://www.kornferry.com/institute/the-inner-circle. Accessed on April 20, 2017.

Spangler (2014) Spangler, J. (2014, June 2). Valued communicators understand the business. Institute for Public Relations Research Conversations blog. Retrieved from http://bit.ly/1xiYB8n. Accessed on June 6, 2014.

APCO Worldwide (2016) APCO Worldwide (2016, November). Chief corporate communicator survey. Chicago, IL: APCO Worldwide.

Arthur W. Page Society (2007) Arthur W. Page Society . (2007). The authentic enterprise: An Arthur W. Page Society report. New York, NY: Arthur W. Page Society.

Arthur W. Page Society (2012) Arthur W. Page Society . (2012). Building belief: A new model for activating corporate character & authentic advocacy. New York, NY: Arthur W. Page Society.

Arthur W. Page Society (2013a) Arthur W. Page Society . (2013a). Corporate character: How leading companies are defining, activating and aligning values. New York, NY: Arthur W. Page Society.

Arthur W. Page Society (2013b) Arthur W. Page Society . (2013b). The CEO view: The impact of communications on corporate character in a 24×7 digital world. New York, NY: Arthur W. Page Society.

Arthur W. Page Society (2016) Arthur W. Page Society . (2016, March). The new CCO: Transforming enterprises in a changing world. New York, NY: Arthur W. Page Society.

Arthur W. Page Society (2017) Arthur W. Page Society . (2017). The Page principles. Retrieved from http://www.awpagesociety.com/site/the-page-principles. Accessed on April 23, 2014.

Bain & Jain (2015) Bain, M. , & Jain, R. (2015, October). Higher value through higher performance: Findings from quantitative research on talent development and management in communication. Grand Rapids, MI: upper 90 consulting.

Bain & Penning (2017) Bain, M. , & Penning, T. (2017, March). Understanding high performance in corporate communications functions today: Key insights from in-depth interviews with Chief Communications Officers. Grand Rapids, MI: upper 90 consulting.

Byrum (2013) Byrum, K. (2013). PRSA MBA program: Bridging the gap between strategic communications education and master of business administration (MBA) curriculum. New York, NY: Public Relations Society of America.

Commission on Public Relations Education (2012) Commission on Public Relations Education . (2012, October). Standards for a master’s degree in public relations: Educating for complexity. New York, NY: The Commission on Public Relations Education.

Commission on Public Relations Education (2015) Commission on Public Relations Education . (2015, May). Summary report: Commission on Public Relations Education’s (CPRE) industry-educator summit on public relations education. New York, NY: The Commission on Public Relations Education.

FINRA Investor Education Foundation (2016) FINRA Investor Education Foundation . (2016, December). National financial capability study. Washington, DC: FINRA Investor Education Foundation.

Library of Congress (2011) Library of Congress . (2011). Financial literacy among retail investors in the United States. Washington, DC: Federal Research Division, Library of Congress.

Marshall, Fowler, & Olson (2015a) Marshall, R. , Fowler, B. , & Olson, N. (2015a). The chief communications officer: Survey and finding among the Fortune 500. Los Angeles, CA: The Korn Ferry Institute.

Marshall, Fowler, & Olson (2015b) Marshall, R. , Fowler, B. , & Olson, N. (2015b). Trusted counsel: CEOs expand C-suite mandate for best-in-class corporate affairs officers – and especially for the strategic advice they provide. Los Angeles, CA: The Korn Ferry Institute.

Stacks & Bowen (2013) Stacks, D. W. , & Bowen, S. A. (Eds.). (2013). Dictionary of public relations measurement and research (3rd ed.). Gainesville, FL: Institute for Public Relations.

Swerling et al. (2014) Swerling, J. , Thorson, K. , Tenderich, B. , Yang, A. , Li, Z. , Gee, E. , & Savastano, E. (2014). GAP VIII: Eighth communication and public relations generally accepted practices study . Los Angeles, CA: Strategic Communication & Public Relations Center, Annenberg School for Communication and Journalism, University of Southern California.

upper 90 consulting, & Holton Research (2014) upper 90 consulting, & Holton Research . (2014). Professional development in corporate communications today: Key insights from in-depth interviews with chief communications officers. Grand Rapids, MI: upper 90 consulting.

USC Annenberg Center for Public Relations (2017) USC Annenberg Center for Public Relations . (2017, March). 2017 global communications report. Los Angeles, CA: USC Annenberg School for Communication and Journalism.

U.S. Securities and Exchange Commission (2012) U.S. Securities and Exchange Commission . (2012, August). Study regarding financial literacy among investors. Washington, DC: Office of Investor Education and Advocacy, U.S. Securities and Exchange Commission.

Wright, Gaunt, Leggetter, Daniels, & Zerfass (2009) Wright, D. , Gaunt, R. , Leggetter, B. , Daniels, M. , & Zerfass, A. (2009). Global survey of communication measurement 2009 – Final report. London: Benchpoint Ltd. and the International Association for Measurement and Evaluation of Communication (AMEC).

Association for Education in Journalism and Mass Communication (AEJMC) Association for Education in Journalism and Mass Communication (AEJMC) . Retreived from http://www.aejmc.org/

Association for Measurement and Evaluation of Communication (AMEC) Association for Measurement and Evaluation of Communication (AMEC) . Retreived from http://amecorg.com/

Business Marketing Association (BMA) Business Marketing Association (BMA) . Retreived from https://www.marketing.org/

Commission on Public Relations Education (CPRE) Commission on Public Relations Education (CPRE) . Retreived from http://www.commpred.org/

Financial Communications Society (FCS) Financial Communications Society (FCS) . Retreived from https://thefcs.org/

International Association of Business Communicators (IABC) International Association of Business Communicators (IABC) . Retreived from https://www.iabc.com/

International Communication Association (ICA) International Communication Association (ICA) . Retreived from https://www.icahdq.org/

International Public Relations Research Conference (IPRRC) International Public Relations Research Conference (IPRRC) . Retreived from https://www.iprrc.org/

National Communication Association (NCA) National Communication Association (NCA) . Retreived from https://www.natcom.org/

Public Relations Society of America (PRSA) Public Relations Society of America (PRSA) . Retreived from http://www.prsa.org/

PR Council PR Council . Retreived from http://prcouncil.net/

PRSA Foundation PRSA Foundation . Retreived from http://www.prsafoundation.org/

National Investor Relations Institute (NIRI) National Investor Relations Institute (NIRI) . Retreived from https://www.niri.org/

Society for Human Resource Management (SHRM) Society for Human Resource Management (SHRM) . Retreived from https://www.shrm.org/

Society of American Business Editors and Writers (SABEW) Society of American Business Editors and Writers (SABEW) . Retreived from https://sabew.org/

Arthur W. Page Center for Integrity in Public Communications Arthur W. Page Center for Integrity in Public Communications . Retreived from http://comm.psu.edu/page-center

Corporate Communication International Corporate Communication International . Retreived from http://www.corporatecomm.org/

Donald W. Reynolds National Center for Business Journalism Donald W. Reynolds National Center for Business Journalism . Retreived from http://businessjournalism.org

Institute for Public Relations Institute for Public Relations . Retreived from http://www.instituteforpr.org

Lillian Lodge Kopenhaver Center for the Advancement of Women in Communication Lillian Lodge Kopenhaver Center for the Advancement of Women in Communication . Retreived from http://carta.fiu.edu/kopenhavercenter/

The Museum of Public Relations The Museum of Public Relations . Retreived from http://www.prmuseum.org/

Plank Center for Leadership in Public Relations Plank Center for Leadership in Public Relations . Retreived from plankcenter.ua.edu/

USC Center for Public Relations USC Center for Public Relations . Retreived from annenberg.usc.edu/research/center-public-relations

BusinessDictionary.com BusinessDictionary.com . Retreived from http://www.businessdictionary.com

360 degrees of Financial Literacy (American Institute of CPAs) 360 degrees of Financial Literacy (American Institute of CPAs) . Retreived from http://www.360financialliteracy.org/

Council for Economic Education (CEE) Council for Economic Education (CEE) . Retreived from http://councilforeconed.org/

FINRA Investor Education Foundation FINRA Investor Education Foundation . Retreived from http://www.usfinancialcapability.org/

Investopedia Investopedia . Retreived from www.investopedia.com

InvestorWords.com InvestorWords.com . Retreived from http://www.investorwords.com/

National Endowment for Financial Education National Endowment for Financial Education . Retreived from http://nefe.org/

Securities and Exchange Commission (S.E.C.) Securities and Exchange Commission (S.E.C.) . Retreived from http://www.sec.gov

U.S. Financial Literacy and Education Commission U.S. Financial Literacy and Education Commission . Retreived from https://www.mymoney.gov/