Mastering Business for Strategic Communicators

Table of contents

(28 chapters)

Part I Introduction

Part II Communications, Business Acumen, and the C-Suite

Part III Finance and Investor Relations

Part IV Human Resources and Employee Engagement

Part V Corporate Strategy, Innovation, and Legal

Part VI Marketing, Brand, and Data Analytics

Part VII Social Responsibility and Transparency

Part VIII Communication and Corporate Transformations

Part IX Summing Up