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The purpose of this empirical paper is to determine the effects of line extension introductions on parent brand equity.

The paper uses a cross‐sectional sample of 318 supermarket brands. A system of equations is proposed and estimated using seemingly unrelated regression.

Brands benefit from line extension introductions, but only high equity brands benefit from innovation. Low equity brands benefit from the solo advertising of their new line extensions.

The results suggest that there are two routes for improving brand equity; high equity brands can introduce innovative products, while low equity parent brands may improve brand equity by supporting new line extensions with solo advertising.

The paper is important in identifying the effects of new product introduction and innovation on brand equity.

Purpose – Despite the rising number of unmarried and/or divorced parents, negative stereotypes of single parents are still prevalent. The current study aims to explore attitudes toward single mothers (choice vs circumstance) and personal willingness to become single parents in the future.

Design/Methodology/Approach – The current study used a 10-item Likert scale inventory to assess 230 female respondents’ attitudes toward fictitious single mothers; five open-ended questions explored advantages/challenges faced by each mother, and a single-item Likert scale assessed willingness to become a single mother by choice.

Findings – Although young adults (18–25 years) reported more positivity toward single mothers compared to adults (26–79 years), both groups were unwilling to become single mothers by choice. Qualitative findings suggested participants identified more advantages associated with being a single mother by choice (as compared to by circumstance).

Research Limitations/Implications – The majority of the sample consisted of “young adults” (undergraduates) ages 18–25, while the “adult” sample combined multiple generations ages 26–79, resulting in an unbalanced age distribution between groups.

Originality/Value – Few studies have acknowledged the existence of single mothers by choice; the current research provided supporting evidence that attitudes toward single mothers are increasingly more positive among Millennials despite unwillingness to become a single mother by choice in the future.

This contribution critiques U.S. practices respecting birth citizenship. It first describes the logic of territorial birthright citizenship. The practice makes sense only insofar as place of birth has supplied a proxy for community membership. But many who are born in the United States leave permanently at an early age. It is not clear why they should be able to take their citizenship with them. The paper also critiques the liberalized basis for acquiring citizenship on the basis of parentage. In both cases, birth citizenship creates an increasing disconnect between the formal and organic boundaries of community. This disconnect could be addressed by the adoption of presence requirements beyond birth. Presence requirements would be consistent with liberal values to the extent they would strengthen the solidarities of the liberal state. However, it is unclear that presence gives rise to such solidarities. It is also improbable that presence requirements will be adopted. This both evidences and reinforces the declining salience of citizenship.

Concern with the size of poverty in any nation leads to a broader question: What does it mean to be poor in a rich society? More specifically, what does it mean for a family, and particularly its children, to live in a state of poverty within a prosperous society? To begin to answer these questions, we must look at poverty in the context of its opposite, plenty. As members of modern societies, we use a wide range of goods and services to effect our participation in social relations and to create and sustain our sense of social identity. The mainstream standard of living defines the average American's family resources that fall sufficiently short of the mainstream as deprivation, precarious subsistence, exclusion – in short, poverty. Our common cultural understanding is that we cannot play our social roles or participate meaningfully in our communities without the basic material resources necessary to carry out our activities. One way or another, each of us has to “make a living” in order to “have a life.” The roles and activities that define participation are age-graded – child, teenager, young adult, mature adult, senior citizen. For any one age, these common cultural understandings allow people to pass judgment on their own rank and that of others in a continuum from destitution to unseemly affluence, based on what kind of participation they can effect.

This paper aims not only to provide an insight into the nature of the relationship between parental financial role modelling and consumption behaviour of young people, but also to explore the consumer socialization process that children undergo in the parent‐child dyad.

Qualitative research in the form of personal in‐depth interviews was conducted in order to extract new knowledge and reach a greater understanding regarding the impact that this relationship may have on future consumption behaviours within the youth market.

It is clear that parents are able to exert a huge amount of influence over the financial behaviour of their children (although this obviously differs between families) and are able to do so through the informal teaching of financial lessons, by allowing children to observe their own financial patterns and by guiding their children through significant financial decisions by offering advice and approval (or disapproval) when asked. Key financial attitudes and behaviours of young home‐leavers are almost directly related to the parental financial education they received whilst growing up and still living at home and in many cases parental influence is still present even once the child has moved away from home and is responsible for making their own financial decisions.

Although there are limitations, the present study does have implications for the impact parents can have on the spending behaviour of their children; it may be that the most important thing parents can do is teach their children about financial responsibility and successful consumer decisions at a young age so that they grow up with these life skills.

In terms of practical implications, by identifying the specific areas where financial knowledge and awareness may be lacking, the research may help educational and financial institutions to design financial management courses in order to help young people achieve greater financial freedom.

The paper reveals the characteristics of the consumption relationship children enjoy with their parents, describing the role of financial education within families and conceptualising the various forms of consumption relationships that exist between young consumers and their parents.

The relationship between parental influence and youth consumption behaviour has already been identified using quantitative research methods but very little is known about the actual extent of this relationship, which is addressed by this paper.

The study focuses on the impact of the coronavirus disease 2019 (COVID-19) pandemic and policy measures implemented by the Malaysian government to address issues during this period. The study examines the impacts on the financial security and mental health of single-parent families in Malaysia.

The study used a cross-sectional survey to obtain data about single-parent families. To support the information collected with the survey, interviews were conducted with six representatives from six single-parent associations.

The study identified that policy measures implemented by the Malaysian government have helped improve the financial security of single-parent families. However, for mental health, the support single parents received was not able to provide better quality of life, as the majority were severely affected by the COVID-19 pandemic, especially during lockdown, before they received any assistance from the government.

The study was conducted during the pandemic; thus, the study was not able to include a larger sample of single parents. Therefore, the findings cannot be generalized to explain nationwide issues. However, the study provides important insights into understanding the effect of the COVID-19 pandemic on people, especially single-parent families.

The study confirmed that the COVID-19 pandemic has affected single parents in different ways. Financial security and mental health, the focus of this study, have provided a clear justification for how pandemics could affect people’s lives. Specifically, the situation was exacerbated after the implementation of movement control orders in Malaysia, and it has continuously affected the living conditions of single-parent families.

The study focuses on single-parent families, a group that receives less attention from the government and policies, although this group is recognized as one of the vulnerable groups. Understanding this context helps to provide a clear guide for how policies can be formulated and provides equal attention to assist this group in the future.

This study focuses on single-parent families. Few studies have examined this perspective using Malaysia as the study context. Moreover, the study analyzes the pandemic situation, and this area is still new and underexplored.

The purpose of this paper is to investigate Finnish working mothers’ experiences of the effects of non-standard working schedules (NSWS) on family time in two family forms, coupled and lone-parent families. Furthermore the aim is to find out what meanings mothers with NSWS attached to family time paying particular attention to the circumstances in which mothers experienced NSWS positively.

Thematic analysis of 20 semi-structured interviews was used to investigate mothers’ experiences of the effects of NSWS on family time.

The key factor generating positive experiences was the ability to maintain regularity and togetherness, which was enhanced by specific features of work, such as autonomy and regularity, and successful child care arrangements. Also important were the values mothers associated with family time. The results highlighted the more problematic situation of lone-parent families.

The main limitation of this study was the small sample size.

The findings show how the parents of small children benefit from the regularity and flexibility in their working hours. Owing to irregular and varying working times, flexible around-the-clock childcare is needed. In Finland, an important question is how to organize the care of small school-aged children. Lone mothers, especially, may need services to help with domestic chores and childcare.

A non-resident parent can also be an important source of childcare. Therefore policymakers should take into account family type, including consideration of the rights to childcare of non-resident parents.

This study adds to the literature by explaining more in depth, through the richness of qualitative data, the circumstances in which mothers experience NSWS positively.

The “moral panic” generated by public response to teenage mothering marginalizes the experiences of young women as mothers, with adolescent pregnancy viewed as catastrophic for young women, their families, and society. In this analysis, focused on the experience of a group of teen women from the city of São Paulo, Brazil, the author explores how the integration of a maternal identity, shaped by Brazilian norms of “good motherhood,” with previously existing identities might lead to new aspirations and ambitions for the future or to hopelessness and despair.

Visions of the future were shaped by individual women’s structural circumstances and fell into four rough groups. Well-established adult women expressed their maternal identity through personal ambition, revealing confidence in their ability to provide “the best” for their children. Some adolescent mothers were fortunate enough to be buffered by family resources so that optimistic objectives for the future that pre-dated the pregnancy remained fairly attainable and were compatible with a “good mother” identity. For teens from less well-off families, motherhood resulted in a new-found determination to succeed in school and work, in line with ideals of Brazilian “good mothering” that focus on working hard to benefit one’s children. Women from the poorest households could or would not conjure a vision of the future, faced with the overwhelming challenges of their circumstances. The detailed, longitudinal qualitative data analyzed here reveal how the construction of maternal identity and visions of the future among adolescent mothers are shaped by the embodied experience of motherhood and pre-existing structural forces.