Muhammad Faraz Mubarak, Suman Tiwari, Monika Petraite, Mobashar Mubarik and Raja Zuraidah Raja Mohd Rasi
This study investigates the impact of Industry 4.0 technologies on green innovation performance. In this relationship, the mediating role of green innovation behavior is also…
Abstract
Purpose
This study investigates the impact of Industry 4.0 technologies on green innovation performance. In this relationship, the mediating role of green innovation behavior is also studied. Moreover, open innovation is tested as a mediator between Industry 4.0 technologies and green innovation behavior.
Design/methodology/approach
A quantitative research method is adopted in which a structured questionnaire was used to collect data from 217 manufacturing firms of Malaysia. After collecting data, the partial least squares-structural equation modeling (PLS-SEM) technique is applied to analyze data and test the hypothesis of study.
Findings
It is found that Industry 4.0 positively impacts open innovation which leads to green innovation behavior. Also, the former lays positive impact on green innovation behavior which leads to improve green innovation performance.
Research limitations/implications
The authors conclude that Industry 4.0 technologies can play an important role to improve green innovation performance of Malaysian manufacturing firms by managing open innovation for green innovation behavior which further improves the green innovation performance. In this context, it is recommended that strategists and policymakers should undertake the role of open innovation and Industry 4.0 technologies to promote environment-friendly innovations and to promote the green behavior in companies. The authors suggest hereby that firms should be given incentives to adopt and utilize Industry 4.0 technologies and collaborative innovation interactions – as they foster a climate for sustainable green innovations (which is also a key component to achieve competitive advantage) and a growing concern nowadays.
Practical implications
First of all the research contributes to achieving the broader of United Nations to promote sustainable innovation through green innovations. Moreover, the companies can also incorporate the findings and insights of this study while devising their policies to foster green innovations.
Originality/value
This research has done the novel contribution by bridging the gap between open innovation approach and sustainability fields while promoting green innovations in small and medium enterprises (SMEs). These two research fields are rarely studied in previous studies by focusing open innovation particularly. Hence, the authors suggest researchers to undertake these fields to further enhance the level of scholarship between innovation management and sustainability. Also, the authors recommend considering technological orientation and technological absorptive capacity of firms to improve green innovations. The current study has investigated the SMEs perspective in general irrespective to their sectoral differences, thus, for future researchers the authors suggest investigating the sector-wise comparison, i.e. electrical and electronics sector, chemical sector, etc.; or service and manufacturing sector differences.
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Pinaz Tiwari and Nimit Chowdhary
This chapter aims to analyse the evolution of research in the Indian tourism and hospitality domain from 1976 to 2021. By employing the bibliometric and systematic literature…
Abstract
This chapter aims to analyse the evolution of research in the Indian tourism and hospitality domain from 1976 to 2021. By employing the bibliometric and systematic literature review, the chapter highlights the prominent authors, institutions, methods, emerging and explored research themes in the tourism and hospitality field. Accordingly, the authors collected 458 articles from core tourism and hospitality related journals using PRISMA and evaluated them using VOSViewer. The findings revealed an emic perspective of research contribution in Indian tourism and hospitality. While some topics such as religious tourism, sustainability, cultural and heritage tourism products have attained more attention, topics such as tourism entrepreneurship, technology and human resource development failed to seek attention in the eyes of journals and researchers. Although the literature has expanded significantly, there is a need to build global academic networks to examine the state of Indian tourism and hospitality. The chapters suggest that future research should critically evaluate the schemes and initiatives undertaken by the government to promote Indian tourism, expand research to western and eastern parts of the country, and follow the mixed-method research to contribute holistically to the topic.
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The chapter explores the perils of the unbridled growth of tourism and offers some approaches to optimise the benefits of tourism for the stakeholders. It also discusses the…
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The chapter explores the perils of the unbridled growth of tourism and offers some approaches to optimise the benefits of tourism for the stakeholders. It also discusses the catalysing role of the COVID-19 pandemic in reorienting consumer preferences and thereby government policies towards a more responsible paradigm. India's fast-growing economy and rapid build-up of infrastructure would unleash a commensurate growth in its tourism sector and hence call for a need to approach it from the perspective of responsible tourism. It assesses the model of the Responsible Tourism initiative of Kerala based on the three pillars of environmental, economic and social responsibility. The chapter also proposes pilot initiatives at select destinations across the nation with primacy placed upon carrying capacity. It calls for reorienting the approach to the destination level instead of state-level and preparing a framework of administrative structures and financing. It also proposes a responsible tourism classification for tourism enterprises to which incentives and subsidies could be aligned to encourage onboarding.
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Ankita Ghosh and Swathi Ravichandran
This chapter aims to assess the scope of India's gastronomic tourism post-COVID-19 and discuss the utilisation of vlogs to promote India as a gastronomic destination. First, the…
Abstract
This chapter aims to assess the scope of India's gastronomic tourism post-COVID-19 and discuss the utilisation of vlogs to promote India as a gastronomic destination. First, the evolution of gastronomic tourism is reviewed. Next, opportunities and challenges associated with India's gastronomic offerings, both from international and domestic tourism perspectives, are discussed. Then, the role of vlogging to position and promote India as a gastronomic destination is established. The chapter suggests recommendations for the Ministry of Tourism, Government of India on utilising vlogging to promote gastronomic tourism.
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This chapter challenges the urban bias in studies on the middle class in India and underlines the need to focus on the significant role rural middle class plays in economic…
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This chapter challenges the urban bias in studies on the middle class in India and underlines the need to focus on the significant role rural middle class plays in economic diversification. Given that more than 23% of the upper middle class are located in rural India, it is surprising to note that their contribution in supporting experience economy remains under-researched. Thus, this chapter fills a key gap in existing studies on rural tourism in India by underlining how rural middle-class has triggered a huge demand for travel within the country itself for rural cultural programmes and different schemes to promote rural heritage sights.
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Shraddha Bhatawadekar and Mrinal Pande
Since the last decade, urban heritage tourism has picked up pace in India, specifically through the proliferation of heritage walks. Diversified in their modes of exploration and…
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Since the last decade, urban heritage tourism has picked up pace in India, specifically through the proliferation of heritage walks. Diversified in their modes of exploration and themes, these walks contribute towards increased awareness and appreciation of cultural heritage. As society reels under the impact of the COVID-19 pandemic and socio-political problems, heritage walks can become a tool to address issues within the restructured tourism practices. Discussions on sustainable heritage practices in Europe foreground the role that heritage walks play in promoting resilience, responsibility and a sense of shared heritage through the active engagement of various stakeholders. It follows that the digital space offers new opportunities for a more participatory cultural consumption model. Taking cues from Europe and Germany in particular, this study discusses innovative possibilities for inclusive urban heritage tourism practices that integrate urban regeneration, heritage sustainability and community well-being.
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Recalibrating tourism in India translates to much more than merely pumping in government resources or investing in overnight technology-led solutions that will put urban…
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Recalibrating tourism in India translates to much more than merely pumping in government resources or investing in overnight technology-led solutions that will put urban landscapes on the global map. The nationally led ‘Smart City’ movement needs to be a participatory process that models a collaborative approach as seen in international cases that have truly taken the concept from paper to practice and beyond. This chapter considers basic definitions of Smart City and Smart Tourism and presents what it takes for the seamless orchestration of smart experiences. This article first traces the evolution of Smart City practice with a sampling of global intelligent destinations that have exhibited successful intersections of urban development with tourism, whilst considering a brief overview of Indian initiatives, efforts and successes.
Motivating factors to become smart and sustain the effort are also discussed to highlight hurdles faced and opportunities that await potential Smart Cities, given the growing appetite for such innovation. The chapter concludes with recommendations arising out of this analysis and reiterates how stakeholder inclusion and co-creation play an indispensable role in making this concept a responsible, sustainable and feasible reality for Indian destinations.
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COVID-19 has resulted in unprecedented changes in the tourism industry and brought tourists' safety and security issues more important. The travel and tourism competitiveness of…
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COVID-19 has resulted in unprecedented changes in the tourism industry and brought tourists' safety and security issues more important. The travel and tourism competitiveness of India as a tourist destination ranked remarkably high in natural and cultural resources, and price competitiveness but relatively low in safety and security. The research aims to evaluate safe tourism in India with an objective view and suggest directions to restore confidence and restart tourism in India after the pandemic. The research studies on safe tourism are assessed, and the importance of safety and security issues in tourism is addressed. It also analyses India as a safe destination and suggests more focus should be on safety to consolidate the tourist destination image of India. A tourist safety framework composed of safety education, safety technology, safety system and safety regulation is suggested with a case study of South Korea. Focus on domestic tourism, a phased approach for safe tourism, 3S Indian campaign, and networks between public and private sectors are suggested for safe tourism in COVID-19. The research would provide a rationale for safe tourism in India and help government and tourism marketers develop policies, set standards or guidelines for tourists and plan coordination with other bodies or industries.