Role of Vlogs in Promoting Gastronomic Tourism in India Post-COVID-19

Abstract

This chapter aims to assess the scope of India's gastronomic tourism post-COVID-19 and discuss the utilisation of vlogs to promote India as a gastronomic destination. First, the evolution of gastronomic tourism is reviewed. Next, opportunities and challenges associated with India's gastronomic offerings, both from international and domestic tourism perspectives, are discussed. Then, the role of vlogging to position and promote India as a gastronomic destination is established. The chapter suggests recommendations for the Ministry of Tourism, Government of India on utilising vlogging to promote gastronomic tourism.

Citation

Ghosh, A. and Ravichandran, S. (2022), "Role of Vlogs in Promoting Gastronomic Tourism in India Post-COVID-19", Chowdhary, N., Billa, S. and Tiwari, P. (Ed.) Indian Tourism, Emerald Publishing Limited, Leeds, pp. 83-96. https://doi.org/10.1108/978-1-80262-937-820221006