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The Children Act 1989 ended a period of four decades during which the education of children and young people in care was almost entirely neglected. However, it was another 20 years before education took its rightful place at the centre of provision for the care of children away from home. This article considers the contribution made to this process by the Act and its accompanying Guidance, what progress has been made and what were the obstacles, past and continuing, that have made it so difficult to narrow the gap in attainment between looked‐after children and others.

This overview of policy and policy implementation is based on three individual papers presented in November 2001, and on their discussion by Fellows of the Centre for Social Policy at Dartington. It critically examines the challenge of ‘joined‐up’ working, and calls for better engagement of parents and children in action to promote social inclusion and improve opportunity. After a detailed general review by Peter Mittler, who led the seminar, specific consideration to the education of children in care is given by Sonia Jackson, and to the prospects for evidence‐based inter‐agency developments by Judy Sebba, who was a guest contributor.

The purpose of this study was to explore drivers of consumer engagement with sustainable fashion brands on Instagram to specifically answer the research question: what drives popularity of sustainable fashion among digital consumers?

Twenty-five global fashion retailers were identified and categorized as either (a) sustainable fashion brands (SFB), (b) sustainably aware mainstream brands (SAB) or (c) traditional fashion brands (TFB). Content analysis of the 25 retailer's Instagram posts over a three-week period was analyzed and categorized according to content theme. Data were analyzed for quantity of Likes and Comments (engagement) to identify engagement strategies with each of the brand groups.

It was found that different strategies may be taken regarding social media strategy for SFB, SAB or TFB. Consumers were engaged with unfamiliar content, for instance, sustainability to a consumer unfamiliar with the topic or how it applies to a specific brand. Digital consumers were looking for exciting and aesthetically pleasing posts. Specifically, all consumers were engaged with posts about Fashion and Lifestyle.

As the result of this study, sustainable fashion best practices and social media strategies were presented for the three brand categories of fashion retailers.

This study analyzed a cross-section of global fashion brands and identified “best practices” for digital consumer engagement with sustainable messages through Instagram. The findings provide original value, specifically in the area of fashion marketing via social media to communicate brand identify to digital consumers for brand growth.