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The research goal is to summarize the insights from an investigation of the higher education institutes (HEIs) and university's educational services promotion strategy, which incorporates social media as a medium for keeping in touch with important people throughout time. The study centered on the impact of promotional efforts done by higher education Institutes (HEIs) on social media on students’ decisions for their selection of HEIs and universities as well as the study focus factors that influence the students' decisions. In the third quarter of 2022, based on a carefully chosen sample, researchers used an internet questionnaire to conduct an empirical study. The assessment of the outcomes focused on identifying the significant aspects and their significance in the marketing endeavours conducted on social media platforms, which serve as predictors of student decision-making. Three important predictors Social Media Engagement, Content Contribution, and Stakeholders Review were identified and their significant impact on social media marketing by HEI are hypothesized and tested. All the study variables confirm the existence of a significant relationship with the dependent variable. The study concluded that these factors were identified as significant influences on the choice of study and higher education institution. Gaining new followers, prominence content display and stakeholders' feedback builds long-lasting linkages with the immediate environment. As a foundation for creating successful social media marketing strategies for higher education institutions, this research is useful for marketers since it elucidates the dynamics of the market and the habits of potential pupils.

Kerala is considered to be the must-see locations in a life time of a tourist. Tourism has become an important vital cog in the economy of the state of Kerala. The state boasts of an excellent road and rail networks, lakes and natural canals and the backwaters. The study was done in the back water destinations – Alappuzha, Kollam, Kottayam and Kuttanad. The study was carried out to learn about the relationship between the brand name of the backwater tour operator, the offers they give and the selection of backwater destination post-COVID-19. This descriptive study was conducted through a survey method. The study used qualitative approach by using a questionnaire and the total sample composed of 400 respondents. Analysis was done with the help of chi-square. The researcher found that there exists a significant relation between offers in tour package and backwater destination, but there is no significant relation existing between brand name and selection of a backwater destination.

This study's purpose is to collate data on the existing Green Public Procurement (GPP) legal policies, frameworks and initiatives at the global level and, second, to identify the conditions required for implementing green procurement practices and programs in developing countries such as India. A structured literature review was conducted using the search terms ‘Green Public Procurement’, 'Policy’ and ‘India’. Reports, technical papers and articles in a language other than English were excluded from the search. Finally, 20 papers were shortlisted and reviewed. The study found that GPP has begun taking shape globally and necessitates capacity building at many levels, including knowledge sharing, sourcing resources, fiscal re-distribution and public awareness. National governments emerge as key players in facilitating sustainable procurement, while international bodies continue to develop prospective policy frameworks. However, GPP is at its nascency in India and will require significant pre-assessment and planning to standardize itself among big and medium enterprises. While GPP allows for environmental consciousness, its use in India also presents the potential for innovation and expanding the consumer market. Its establishment requires the government to implement a centralized body that directs GPP activity, incentivizes green technology and develops policies favouring multi-level collaboration. Further research can involve in-depth interviewing of key people in Public Procurement (PP) processes to gauge the preparedness and seriousness of the government to undertake green procurement and understand the inherent challenges in transitioning to more sustainable procurement modalities.

COVID entered the world in 2019 as a pandemic and the intensity of this health crisis is only increasing in several regions. Therefore, it is critical to study and detect the public's frame of mind, government and economists' perception regarding the COVID crisis, as well as the primary worries that the public has expressed, and how this evolves over time. Responsive measures towards COVID-19 from the Indian economy have been explored as a key objective. Moreover, efforts have been made to explore recovery in India through economists and policymakers. Data have been explored through online interviews of key economists which were published in leading newspapers and covered through media channels such as NDTV, CNBC, etc. Moreover, various newspapers and reports were explored to understand government initiatives to address COVID-19 in India. The study's findings show how essential economic recovery from the second wave is in India, and how it may be achieved by strong fiscal and monetary policies, as well as specific attention to impoverished households, small and micro-businesses and increased employment. The short-term focus of the developing economic strategy must be on giving crisis relief to the most unprotected segments of society since long-term system stimulation is impossible.

The perception of a situation or reality determines how one responds and awareness is the first step towards understanding, knowing or recognizing it. The majority of the public and the police may be familiar with the phrase ‘cybercrime’, but all of them are fully informed of the nature and scope of these crimes, as well as of the cybercriminals and cyber victims, which has an impact on how they see these issues. This study's main goal was to examine the perception and awareness of cybercrime among undergraduate youth studying in BBA or BCA courses. In this study, we discovered that young people's responses to cybercrime mostly depend on their perceptions of it and their awareness level. To accomplish the study's objective, a thorough examination of existing literature was undertaken. Primary data of 200 students were collected through Google Forms. Percentile analysis, correlation analysis and t-test are done to test the hypotheses. The results of this study may help college administrators better comprehend the mindset of today's youth as they develop laws and policies aimed at reducing cybercrime among students. The results of this study show that the youngsters surveyed have high levels of awareness and a good perception.

Talent management is conducted to maximize an organization's overall performance and efficiency which helps to serve as a competitive advantage. Human resource management is a concept which includes human-related activities, but talent management is a strategy which helps to get new talent, develop their skill sets and provide better employee engagement and experience to retain the top potential employees in an organization. Improvement in recruiting and retention of a workforce results from a well-executed talent acquisition approach. In the 21st century, employee retention has become a primary concern for the organizations specially with work from home and hybrid models.

The workforce for tomorrow is going to be very different from what it has been. Technology is transforming the way people work within organizations. The workplace is rapidly evolving in terms of people and processes and is going through a lot of technological changes. The terminologies such as automation, artificial intelligence, augmented reality and block chain technologies are slowly becoming part of the workplace and everyday activities of the organization.

The challenges are many and especially post-pandemic organizations are going through some major changes such as a mindset shift of employees to take up more remote working opportunities, building virtual teams, increase in the gig economy workers (contractual workers) and a diverse workforce which makes it even more challenging for the organization to manage and retain talent.