Prelims

Half Title Page

Resilient Businesses for Sustainability

Series Title Page

Advanced Series in Management

Series Editors: Miguel R. Olivas-Luján and Tanya Bondarouk

Previous Volumes

Social Media in Human Resources Management

Eds. Tanya Bondarouk and Miguel R. Olivas-Luján

Social Media in Strategic Management

Eds. Miguel R. Olivas-Luján and Tanya Bondarouk

(Dis)honesty in Management: Manifestations and Consequences

Eds. Tiia Vissak and Maaja Vadi

Commercial Diplomacy and International Business: A Conceptual and Empirical Exploration

Ed. H. Ruël

Electronic HRM in Theory and Practice

Eds. T. Bondarouk, H. Ruël and J. C. Looise

Relational Practices, Participative Organizing

Eds. Chris Steyaert and Bart Van Looy

Autopoiesis in Organization Theory and Practice

Eds. Rodrigo Magalhaes and Ron Sanchez

Organizations as Learning Systems “Living Composition” as an Enabling Infrastructure

Ed. Marjatta Maula

Complex Systems and Evolutionary Perspectives on Organizations: The Application of Complexity Theory to Organizations

Ed. Eve Mitleton-Kelly

Managing Imaginary Organizations: A New Perspective on Business

Eds. Bo Hedberg, Philippe Baumard and A. Yakhlef

Systems Perspectives on Resources, Capabilities and Management Processes

Eds. John Morecroft, Ron Sanchez and Aimé Heene

Tracks and Frames: The Economy of Symbolic Forms in Organizations

Ed. K. Skoldberg

Human Resource Management, Social Innovation and Technology

Eds. Tanya Bondarouk and Miguel R. Olivas-Luján

Dead Firms: Causes and Effects of Cross-Border Corporate Insolvency

Eds. Miguel M. Torres, Virginia Cathro and Maria Alejandra Gonzalez Perez

New Ways of Working Practices: Antecedents and Outcomes

Ed. Jan de Leede

Age Diversity in the Workplace

Eds. Silvia Profili, Alessia Sammarra and Laura Innocenti

International Business Diplomacy: How Can Multinational Corporations Deal With Global Challenges?

Ed. Huub Ruel

Organisational Roadmap Towards Teal Organisations

Eds. Tanya Bondarouk, Anna Bos-Nehles, Maarten Renkema, Jeroen Meijerink and Jan de Leede

Indigenous Management Practices in Africa: A Guide for Educators and Practitioners

Eds. Uchenna Uzo and Abel Kinoti Meru

Diversity Within Diversity Management: Country-Based Perspectives

Eds. Andri Georgiadou, Maria Alejandra Gonzalez-Perez and Miguel R Olivas-Lujan

Diversity Within Diversity Management: Types of Diversity in Organizations

Eds. Andri Georgiadou, Maria Alejandra Gonzalez-Perez and Miguel R. Olivas-Luján

HRM 4.0 for Human-Centered Organizations

Eds. Rita Bissola and Barbara Imperatori

Sustainable Hospitality Management: Designing Meaningful Encounters With Talent and Technology

Eds. Huub Ruël, Angelique Lombarts and Jeoren A. Oskam

Agri - Food 4.0: Innovations, Challenges and Strategies

Eds. Rahul S. Mor, Dinesh Kumar and Anupama Singh

Smart Industry – Better Management

Eds. Tanya Bondarouk and Miguel R. Olivas-Luján

Management and Information Technology in the Digital Era: Challenges and Perspectives

Eds. Chemma Nawal, Mohammed El Amine Abdelli, Anjali Awasthi and Emmanuel Mogaji

Sustainable Management in COVID-19 Times

Eds. Aldo Alvarez-Risco, Marc A. Rosen and Shyla Del-Agulia-Arcentales

Technology, Management and Business: Evolving Perspectives

Eds. Rajnish Kumar Misra, Archana Shrivastava and Charu Sijoria

Smart Cities for Sustainability: Approaches and Solutions

Eds. Mohammed El Amine Abdelli, Asma Sghaier, Atilla Akbaba, Samia Chehbi Gamoura and Hamid Doost Mohammadian

Development of International Entrepreneurship Based on Corporate Accounting and Reporting According to IFRS: Part A

Eds. Mansur P. Eshov, Gulnora K. Abdurakhmanova, Aktam U. Burkhanov, Nodira B. Abdusalomova and Shakhlo T. Ergasheva

Development of International Entrepreneurship Based on Corporate Accounting and Reporting According to IFRS: Part B

Eds. Mansur P. Eshov, Gulnora K. Abdurakhmanova, Aktam U. Burkhanov, Nodira B. Abdusalomova and Shakhlo T. Ergasheva

Resilient Businesses for Sustainability: Artificial Intelligence, Technology, Supply Chain Management and Society, Part A

Eds. Rajnish Kumar Misra, Shriram A. Purankar, Divya Goel, Shivani Kapoor and Ridhima B. Sharma

Title Page

Advanced Series in Management Volume 34B

Resilient Businesses for Sustainability: Advances in Human Resource Management and Marketing, Part B

Edited by

Rajnish Kumar Misra

Jaypee Institute of Information Technology, India

Shriram A. Purankar

Jaypee Institute of Information Technology, India

Divya Goel

Jaypee Institute of Information Technology, India

Shivani Kapoor

Jaypee Institute of Information Technology, India

And

Ridhima B. Sharma

Jaypee Institute of Information Technology, India

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Emerald Publishing, Floor 5, Northspring, 21-23 Wellington Street, Leeds LS1 4DL

First edition 2024

Editorial matter and selection © 2024 Rajnish Kumar Misra, Shriram A. Purankar, Divya Goel, Shivani Kapoor and Ridhima B. Sharma. Individual chapters © 2024 The authors.

Published under exclusive licence by Emerald Publishing Limited.

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British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-83608-129-6 (Print)

ISBN: 978-1-83608-128-9 (Online)

ISBN: 978-1-83608-130-2 (Epub)

ISSN: 1877-6361 (Series)