Resilient Businesses for Sustainability: Volume 34B

Kerala, being the most literate state in India, has at least one newspaper being subscribed to every household and thus the Print industry in Kerala is doing a commendable job. Labour welfare as a part of industrial relation is assuming greater significance with the growth of industrialization. An industry today is a co-operative undertaking with both the capital and the labour as equal partners. The workers in the modern context are not simply a marketable commodity to be purchased by the owners, but human beings with their own needs, emotions and aspirations who invest their labour in making the industry a success. It is normally believed that the model employer maintains harmonious relation with the employees. Considering the conflicts are usually natural, the employer always tries to minimize the disputes by offering the right mix of labour welfare measures and ensure the loss of man days and the loss of production to the lowest possible extent. This article delineates the industrial relations in Kerala newspaper industry. The data were analyzed related to age, occupation, region of working, education and experience on the leaders' attitude on various factors related to labour welfare. The primary data collected from the trade union leaders were analyzed using the statistical computer package SPSS. Appropriate tests were used for analysis. It can be seen that the leaders were not at all satisfied with any of the facilities except for safety practices for the employees and the grievance handling process since they were directly involved.

Regardless of where the business stood at the beginning of 2020, COVID-19 afflicted the corporate world as well as most of the workforce worked remotely due to government-mandated isolation. The range of personal and professional problems experienced due to remote working by employees was explored at one of the Non-Financial Banking companies and how the company responded to their well-being by interviewing 124 employees and a senior HR personnel. Remote work induced by COVID-19 was not a cakewalk as 56.5% of employees desired physical connectivity with colleagues, for 50.8% work done from home was not interesting and more than 50% of the respondents agreed to work more hours than usual. The outcome was anxiety for some of them. The imbalance between personal and professional life was dissipated with the support of the management as 94.4% of them got sufficient support from their respective managers and colleagues, as they were able to communicate and collaborate with them. The managerial side validated the responses in a way that a flexible and target-oriented approach was adopted for employees. They organized stress management activities and ensured connections through regular employee connect and communication by Learning and Development department. Additionally, COVID-19 advisories and guidelines were followed while engaging with employees. The work–life balance shaken due to remote work was managed with responsive humanistic management practices that had the enduring effect of garnering employee engagement levels with the organization.

Organizations’ culture and environment create a remarkable influence on the minds of the employees. Employees spend a lot of time at the workplace; hence, it is essential to take care of their happiness. Stressful workplace environment reduces the job satisfaction of employees which eventually leads to mental health issues. The study focuses on mapping the publication trends on happiness of employees at their workplace over the years. The mapping was done with the help of Scopus and VOSviewer. The study takes into consideration the research publication on workplace happiness since 2013 from Scopus database using ‘Employee Happiness at Workplace’ which showed around 104 publications related to happiness till Sept 2022. The database was refined and further analyzed by VOSviewer version 1.6.16. Though much research has been done on employee happiness and lot many scales are developed on the happiness index, but bibliometric analysis is yet to be carried out on workplace happiness, it's development, forms and factors. This analysis will bridge the gap of researchers and provide them directions to carry on the research for future.

The primary goal of the present chapter is to analyze and evaluate the importance and significance of human capital in fostering company resilience through the process of learning. In addition to the inherent interconnectedness between organizational resilience and learning organizations, there appears to be less understanding regarding the impact of learning organizations on organizational resilience. To present a succinct overview of the findings, a thorough analysis of empirical studies on organizational resilience and the notion of a learning organization was conducted. The outcomes of the research reveal a learning organization ensures its effective response to unexpected events, crises and challenging conditions. The implementation of ongoing learning initiatives fosters employee engagement and enhances the overall resilience of the organization. To enhance resilience, confront difficulties directly, endure and prosper, organizations must actively acquire knowledge and skills to adapt. Learning organizations cultivate a skilled workforce, which afterwards serves as a robust defence against unfavourable circumstances. The primary objective of this study is to investigate and provide answers to the following research inquiries by conducting an analysis of empirical research on learning organization and organizational resilience: (1) What are the fundamental themes identified in the literature on these concepts? (2) How are learning organization and organizational resilience interconnected? Firstly, defining the concept of resilient enterprises is crucial. Secondly, understanding the concept of learning organizations holds significant importance and the significance of fostering a learning organizational culture to enhance organizational resilience.

This chapter examines how more women in the workforce can contribute towards making businesses more resilient. The overall objective of the study is to assess how women's employment influences various factors related to resilience and that in turn drives business activities. The methodology used is qualitative in nature using thematic analysis as a tool. Some quantitative data have been assessed in order to understand how companies survived the pandemic and to examine the trends in female labour force participation. This chapter also builds on observational research methodology in places to arrive at certain key inferences. The analysis examines top performing firms and sectors that survived the pandemic, key characteristics of business resilience and characteristics of women's labour and their role in building business resilience. A conceptual framework has been developed to discuss how female labour force participation can contribute to different sectors in order to build resilient businesses.

Research suggests that high employee engagement (EE) leads to high performance. The old notion of considering Corporate Social Responsibility (CSR) as a mode of corporate philanthropy has now changed to use CSR as a strategic investment for the organization. Thus, the purpose of the present study was to examine how the key dimensions of CSR impact the different dimensions of EE in a sample of employees from selected manufacturing organizations of Delhi NCT region. Data were collected from a sample of 300 employees working at different levels from 15 selected manufacturing organizations of Delhi NCT region. The structural model and the measurement model developed to understand the relationship between three sub-dimensions of employee perception of CSR activities, and the dimensions of EE were examined using AMOS 21. The results supported the proposed hypothesis indicating that positive perception of the employees regarding the three dimensions of CSR, i.e. philanthropic activities, ethical and environmental aspects of the organization does lead to intellectual, social and affective engagement amongst employees. The study results suggest that the organizations should realign their processes to develop a positive perception in employees about its CSR activities to affect the dimensions of EE in a positive way. The study contributes by exploring the linkage between employee perception of the CSR dimensions and dimensions of EE. This study enriches the current literature in the area of EE by highlighting the role played by employee perception of CSR dimensions.

The research goal is to summarize the insights from an investigation of the higher education institutes (HEIs) and university's educational services promotion strategy, which incorporates social media as a medium for keeping in touch with important people throughout time. The study centered on the impact of promotional efforts done by higher education Institutes (HEIs) on social media on students’ decisions for their selection of HEIs and universities as well as the study focus factors that influence the students' decisions. In the third quarter of 2022, based on a carefully chosen sample, researchers used an internet questionnaire to conduct an empirical study. The assessment of the outcomes focused on identifying the significant aspects and their significance in the marketing endeavours conducted on social media platforms, which serve as predictors of student decision-making. Three important predictors Social Media Engagement, Content Contribution, and Stakeholders Review were identified and their significant impact on social media marketing by HEI are hypothesized and tested. All the study variables confirm the existence of a significant relationship with the dependent variable. The study concluded that these factors were identified as significant influences on the choice of study and higher education institution. Gaining new followers, prominence content display and stakeholders' feedback builds long-lasting linkages with the immediate environment. As a foundation for creating successful social media marketing strategies for higher education institutions, this research is useful for marketers since it elucidates the dynamics of the market and the habits of potential pupils.

Consumers by and large today look for economic growth and benefits without compromising on socio-environmental well-being. Having said that, it is imperative to note that consumers' consciousness may not essentially lead to sustainable purchases. This chapter aims to examine the role of both sustainable purchase intention and post-purchase dissonance in the relationship between consumers' sustainability consciousness and consumers' evangelism. With the increased role of social media pervading our lives, trusted sources' recommendations play a significant role in co-creating products. Thus, research on consumers' evangelism (especially sustainability-conscious consumers) would help marketers develop successful strategies. This study expands to the extant literature on sustainability-conscious consumers vis-a-vis consumer evangelism. We collected responses from 227 respondents to examine hypotheses, by means of structural equation modelling (SEM). The study indicates sustainable purchase intention does mediate the relationship between sustainability-conscious consumers and consumer evangelism. On the other hand, we also note that post-purchase dissonance is not a significant moderating construct between sustainability-conscious consumers and consumer evangelism.

The utilization of mobile fitness applications (apps) is on the rise, making user retention and engagement critical factors in the commercial success of these apps. However, research in this area is limited and fragmented. The objective of this study is to conduct a thorough review of the available literature on the effects of digital innovations, gamification, artificial intelligence (AI) and machine learning (ML) on user engagement with fitness mobile apps. The findings reveal the relationships between gamification, the use of AI/ML and technology adoption on user engagement, interaction and intent to use. Additionally, the study highlights the importance of understanding how user experience, customer experience and brand experience impact customer retention and contribute to the overall success of mobile fitness apps. Furthermore, the study also identifies the gaps in the current research and recommends further studies to be conducted in these areas. Future research is encouraged to incorporate elements from the experience domains to provide consumers with engaging interactions and improve retention and commercial success for mobile fitness apps.

The primary objective of this research is to identify and analyze the influence of digital marketing practises on performance of business of manufacturing enterprises in Delhi-NCR. A quantitative and descriptive research design was implemented in this study. 368 participants from various enterprises were chosen. Questionnaires were used to collect data on the benefits and challenges which are perceived of digital marketing, as well as usage and business performance of these enterprises. SPSS v24.0 is utilized to carry out statistical analysis on the collected data. The study discovered that advantages and problems of digital marketing practices influenced the usage of digital marketing. Furthermore, the execution of digital marketing had a prominent influence on sales and total number of customers of these enterprises, and this relationship was moderated by type and size of businesses. It was discovered that using digital marketing strategies increased business profits by raising digital marketing awareness among consumers and various industries. It made digital marketing easier to implement in various businesses. However, research should be conducted for appropriate generalization in a larger scale.

COVID-19 is one of people's glooming disasters that brought the entire world to a standstill. To reduce the effect, a countrywide lockout was announced. Stock and distribution chains were affected on a larger scale. Due to the pandemic, purchasing habits of people have changed. It is also evident that individuals are choosing to shop online. As per recent researches, consumer buying behaviour has transformed as a result of the contagion. Due to which, many businesses are revolutionizing to adjust to the new reality. This study was taken up to scrutinize the effect of Corona Virus Disease of 2019 on changes in customer buying behaviour towards E-commerce. This study has offered detailed information on new ways of buyer shopping. It suggests that during the COVID-19 pandemic, consumers have become more accepting of internet shopping, experts in webrooming and with time they are mastering the art of online shopping as well as tuned to online payment methods and are accepting to live with ease in an economy of cashless e-transactions.

The study aims to study the extent of research done in luxury marketing in an emerging economy like India by conducting a bibliometric analysis. A period of 21 years has been considered to present a comprehensive picture for results and analysis. Key findings indicate the gaps and scope of further research for academics in India and abroad. The findings indicate a dearth of research by scholars and academicians in luxury, counterfeit and masstige, especially when there is a surge of the upper middle class in India. More specifically, Indian-grown luxury brands also present a massive scope for future research.