As we approach the millennium, we find ourselves in a world that places ever greater weight and significance on the outcome of polls, surveys, and market research. The advent of…
Abstract
As we approach the millennium, we find ourselves in a world that places ever greater weight and significance on the outcome of polls, surveys, and market research. The advent of modern polling began with the use of scientific sampling in the mid‐1930s and has progressed vastly beyond the initial techniques and purposes of the early practitioners such as George Gallup, Elmo Roper, and Archibald Crossley. In today's environment, the computer is an integral part of most commercial survey work, as are the efforts by academic and nonprofit enterprises. It should be noted that the distinction between the use of the words “poll” and “survey” is somewhat arbitrary, with the mass media seeming to prefer “polling,” and with academia selecting “survey research.” However, searching online systems will yield differing results, hence this author's inclusion of both terms in the title of this article.
Claims that many supposed disadvantages regarding the inadequacies of consumer panels as research tools may not exist and, in some circumstances, may prove to be superior to the…
Abstract
Claims that many supposed disadvantages regarding the inadequacies of consumer panels as research tools may not exist and, in some circumstances, may prove to be superior to the normal interview. Posits further research may aid in supporting panel techniques. Puts forward a framework for classifying panels and explains this in depth. Concludes that the subject requires further research on it, as it is not unlikely that even the present disadvantages of panel operations will greatly diminish in importance.
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In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's…
Abstract
In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's introductory article in the Journal of Marketing (January 1969) which first suggested the idea of marketing nonprofit organizations. The use of the marketing concept for libraries and information services was an idea which did not appear until after that date. However, many articles on specific aspects of marketing, such as publicity and public relations, were published prior to 1970. These areas have been touched upon only briefly to show their connection with marketing.
Raymond Hubbard, Andrew T. Norman and Rahul A. Parsa
The purpose of this paper is to see whether it is possible to reliably detect, prospectively, superior intellectual contributions to marketing's literature.
Abstract
Purpose
The purpose of this paper is to see whether it is possible to reliably detect, prospectively, superior intellectual contributions to marketing's literature.
Design/methodology/approach
Citation data accessed on the Institute of Scientific Information Web of Science were used to examine the impact of award‐winning marketing articles with those of lead articles and non‐lead articles in the same journal issues.
Findings
Award‐winners gathered more citations than those for the two comparison groups. It is shown, however, that this finding should not be taken for granted. The peer review system frequently fails to identify high quality, innovative research.
Research limitations/implications
The paper only considers US marketing journals.
Originality/value
This is the only in‐depth study of the impact of award‐winning research in the marketing community.
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The editor, Acting Head of the Business Library at Western Michigan University, would be interested to receive communications from persons knowledgeable in the business field, for…
Abstract
The editor, Acting Head of the Business Library at Western Michigan University, would be interested to receive communications from persons knowledgeable in the business field, for purposes of submitting reviews. Business Reference Review will attempt to review recent reference materials in the form of books and other media. The intent, is to review the contents of business reference sources, enabling those engaged in the selection of these materials to make better judgements, thus utilizing their book budgets more efficiently. Please address review copies of new items for Business Reference Review directly to the editor in care of the WMU, Business Library, Kalamazoo, Michigan, 49008. Of course, the items reviewed here are not available from the editor but may be obtained from the normal trade sources.
Tom Schultheiss, Lorraine Hartline, Jean Mandeberg, Pam Petrich and Sue Stern
The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the…
Abstract
The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.
Brenda Sternquist, Carol A. Finnegan and Zhengyi Chen
China’s economy is transforming at a brisk pace. A partially dismantled command economy and introduction of competition have fueled consumer demand for a greater selection of…
Abstract
China’s economy is transforming at a brisk pace. A partially dismantled command economy and introduction of competition have fueled consumer demand for a greater selection of innovative new products in the retail market. The challenge for retail buyers is to adjust their procurement processes to respond to consumer needs in an efficient and effective manner. This study examines factors influencing buyer‐supplier relationships in a transition economy. We present a model to explain the factors driving retail buyer dependence on suppliers. We find that retailer evaluation of supplier credibility mediates the relationship between retailer perceptions of a supplier ability to add value to its business and the ability to achieve its desired goals. In part, this is due to the supplier’s market orientation. Interestingly, guanxi ties have no impact on the retailer perceptions of the supplier credibility, but have a positive affect on retailer dependence on its supplier partners.
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David H. McKee is Acting Head of the Business Library at Western Michigan University in Kalamazoo. He will be interested to receive communications from persons knowledgeable in…
Abstract
David H. McKee is Acting Head of the Business Library at Western Michigan University in Kalamazoo. He will be interested to receive communications from persons knowledgeable in the business field, for purposes of submitting reviews. Business Reference Review will attempt to review recent reference materials in the form of books and other media. The intent is to review the contents of business reference sources, enabling those engaged in the selection of these materials to make better judgements, thus utilizing their book budgets more efficiently.
This paper seeks to record the author's personal reflections on his career as a marketing scholar.
Abstract
Purpose
This paper seeks to record the author's personal reflections on his career as a marketing scholar.
Design/methodology/approach
Personal reflections are provided in an autobiographical approach.
Findings
The author's career as a student, teacher, and scholar are described in some detail.
Originality/value
This paper records events and memories that might otherwise be forgotten. No other such account has been published of William Lazer's career.
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William R. Swinyard and Cheng Peng Sim
While several studies have examined the roles of husbands and wives in making decisions about products, few have examined the impact of children. This article reports the results…
Abstract
While several studies have examined the roles of husbands and wives in making decisions about products, few have examined the impact of children. This article reports the results of a 1985 study of the influence of children on families. The study examines children's influence in each of four stages of the purchase decision, for 25 products, and by age of the children. For child‐centered (e.g., toys, children's clothing, food) and child‐used products or services (e.g., vacations, restaurant choices, outside entertainment), the study shows that children are perceived as influential by most households. Older children are perceived as more influential than younger children for nearly all the products studied. The study concludes that “family” decision making is quite different from “husband‐wife” decision making.