Further reflections on consumer panels
Abstract
Claims that many supposed disadvantages regarding the inadequacies of consumer panels as research tools may not exist and, in some circumstances, may prove to be superior to the normal interview. Posits further research may aid in supporting panel techniques. Puts forward a framework for classifying panels and explains this in depth. Concludes that the subject requires further research on it, as it is not unlikely that even the present disadvantages of panel operations will greatly diminish in importance.
Keywords
Citation
Ferber, R. (1970), "Further reflections on consumer panels", European Journal of Marketing, Vol. 4 No. 1, pp. 29-33. https://doi.org/10.1108/EUM0000000005181
Publisher
:MCB UP Ltd
Copyright © 1970, MCB UP Limited