William Lazer: reflections on my career

Abstract

Purpose

This paper seeks to record the author's personal reflections on his career as a marketing scholar.

Design/methodology/approach

Personal reflections are provided in an autobiographical approach.

Findings

The author's career as a student, teacher, and scholar are described in some detail.

Originality/value

This paper records events and memories that might otherwise be forgotten. No other such account has been published of William Lazer's career.

Citation

Lazer, W. (2013), "William Lazer: reflections on my career", Journal of Historical Research in Marketing, Vol. 5 No. 2, pp. 231-243. https://doi.org/10.1108/17557501311316851