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Article
Publication date: 5 August 2019

Modesto De Luca, Raffaele Campo and Rosalind Lee

A considerable body of literature has shown how the perception of flavor is the result of a multi-sensory combination. Starting with this premise, this paper aims to verify how…

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Abstract

Purpose

A considerable body of literature has shown how the perception of flavor is the result of a multi-sensory combination. Starting with this premise, this paper aims to verify how music impacts on wine flavor.

Design/methodology/approach

An experiment was organized as follows: it focuses on the influence of music on the taste of red and white wine, in particular, two kinds of music were transmitted, namely, classical and pop. Participants had to listen to music through headphones tasting, in the meanwhile, 40 mL of wine (an merlot and a chardonnay). After this experience, they had to give an evaluation about some attributes of the wine. The attributes to be evaluated were: sparkling, refreshing, delicate, refined, sweet, sour, alcoholic and pleasant. Data were finally analyzed by using the ANOVA model.

Findings

They highlight that a chardonnay is perceived to be more delicate and sweeter if accompanied by a classical music background; in the case of Merlot, on the other hand, it is perceived as less alcohol when high-volume pop music is transmitted. Implications are finally discussed.

Originality/value

The influence of hearing on taste is underestimated in the literature. The originality of this manuscript consists of comparing two different music genders and their impact on wine consumers in an Italian context. Moreover, the analysis of marketing implications represents a novelty for these kind of studies.

Details

International Journal of Wine Business Research, vol. 31 no. 3
Type: Research Article
ISSN: 1751-1062

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Article
Publication date: 5 March 2018

Fabrizio Flavio Baldassarre, Francesca Ricciardi and Raffaele Campo

The purpose of this paper is to promote a business process approach for developing and improving the efficiency of hospital service quality in order to reduce clinical risks and…

1106

Abstract

Purpose

The purpose of this paper is to promote a business process approach for developing and improving the efficiency of hospital service quality in order to reduce clinical risks and increase patients satisfaction. The problems healthcare facilities face are how to reduce waste and risk and improve quality. The adoption of a process-focused organization could reduce organizational errors which have a negative influence on performance.

Design/methodology/approach

The research is based on a case study methodology, analyzing a specific real-life case. It is shown a practical example in the surgery department of an Italian hospital, identifying, analyzing and managing critical situations, in terms of improvement. To this end, national and international contributions, public documents, institutional websites, conference papers, books, workshops and hospital websites have been analyzed. Moreover, other data were collected through questionnaires.

Findings

Results show how a comprehensive view of the processes may lead to improvement in operations by identifying different risks and bottlenecks, suggesting the rapid implementation of corrective policies and improvements, in terms of overall efficiency.

Practical implications

By implementing innovative organizational processes to identify and reduce bottleneck a healthcare system could achieve a competitive advantage.

Originality/value

Within the Italian healthcare system, limited attention has been paid to the design of healthcare facilities. Flexible solutions are necessary for lean management. The originality of this work lies in the analysis applied to a complex organization, through which hidden critical situations have been identified, and solutions to improve and provide better healthcare management have been suggested.

Details

The TQM Journal, vol. 30 no. 2
Type: Research Article
ISSN: 1754-2731

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Article
Publication date: 20 December 2024

Raffaele Campo, Daniele Porcheddu, Pierfelice Rosato and Lan Thanh Mai

This research is aimed at exploring how colours impact the taste expectations of beverages, considering three different countries: Italy, Poland and Morocco. Specifically, the…

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Abstract

Purpose

This research is aimed at exploring how colours impact the taste expectations of beverages, considering three different countries: Italy, Poland and Morocco. Specifically, the purpose is to analyse how the sensory interaction can affect young consumers and if the cultural aspect affects them in order to draw consumer behaviour implications.

Design/methodology/approach

This is cross-cultural research, structured into two studies. Researchers have administered two questionnaires for each study. Both the questionnaires included 12 questions (three colours – that were red, yellow and orange – × four flavours – that were sweetness, sourness, bitterness and saltiness): participants were asked to express an evaluation on a scale of 1–10 regarding the association between a certain colour of a hypothetical drink and a certain taste. About 150 subjects were involved: 50 Italians, 50 Poles and 50 Moroccans.

Findings

Results highlighted differences between these three national groups. In particular, yellow generated more bitter/salty expectation by Italians (vs Poles) while Poles perceived the red beverage as sweeter and the orange one sourer than Italians. Moreover, yellow and orange beverages inspired sour expectations in Moroccans, compared to Italians.

Originality/value

The comparison between Italy, Poland and Morocco is the most original aspect of this study. Cross-cultural studies are spread in cross-modal research, but this combination is new in literature. In addition, the focus on young consumers and on online environments are further elements of originality.

Details

British Food Journal, vol. 127 no. 2
Type: Research Article
ISSN: 0007-070X

Keywords

Available. Open Access. Open Access
Article
Publication date: 8 August 2023

Savino Santovito, Raffaele Campo, Pierfelice Rosato and Long Dai Khuc

The aim of this manuscript is to study the current scientific literature on food marketing and religion, by giving an overview of current knowledge and the possible future…

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Abstract

Purpose

The aim of this manuscript is to study the current scientific literature on food marketing and religion, by giving an overview of current knowledge and the possible future research opportunities once found the gaps.

Design/methodology/approach

This a classic literature review carried on by considering marketing, consumer behaviour and management journals as well as religion-focused ones.

Findings

Current literature highlights how faith impacts on food marketing and religious consumers choices (and not only). Most of the papers focus on Islam. Considering the globalised economy, the authors’ findings highlight also the relevance of religious certifications for less/not religious people, because of certified food is considered safe and healthy.

Originality/value

The paper joins and reviews two research fields whose connection is growing, so it is relevant to know the current status of scientific literature, which is updated compared to recent literature.

Details

British Food Journal, vol. 125 no. 13
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 17 June 2024

Erasmia Leonidou, Enrico Battisti, Muhammad Ishfaq Ahmad and Raffaele Campo

The purpose of this study is to identify the financial and non-financial factors contributing to the success of hybrid offerings among Pakistani multinational enterprises (MNEs).

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Abstract

Purpose

The purpose of this study is to identify the financial and non-financial factors contributing to the success of hybrid offerings among Pakistani multinational enterprises (MNEs).

Design/methodology/approach

To capture the complexity and interdependence of success factors, this study employed fuzzy-set qualitative comparative analysis (fsQCA). Data were collected from 213 chief executive officers (CEOs) of Pakistani MNEs.

Findings

The findings indicate that organizational support for service plays a vital role in hybrid offerings. Specific paths, such as a service-oriented corporate culture and management commitment to service, are necessary conditions for successful hybrid offerings.

Originality/value

The study sheds new light on the causal relationship underlying hybrid offerings in Pakistan, one of the Next Eleven countries, which is among the fastest-developing economies. We identified various paths to the financial and non-financial success of hybrid offerings within the Pakistani manufacturing MNE sector, which, to the best of our knowledge, has been underexplored. Additionally, we considered the digitalization dimension, which integrates and strengthens previous configurational models.

Details

International Marketing Review, vol. 41 no. 3/4
Type: Research Article
ISSN: 0265-1335

Keywords

Available. Open Access. Open Access
Article
Publication date: 29 March 2023

Fabrizio Flavio Baldassarre, Savino Santovito, Raffaele Campo and Giacomo Dilorenzo

Palm oil is widely used in the food industry; however, there are two main controversies connected to its use, namely, its nutritional value and the environmental consequences…

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Abstract

Purpose

Palm oil is widely used in the food industry; however, there are two main controversies connected to its use, namely, its nutritional value and the environmental consequences deriving from its crop. In Italy, the use of palm oil has recently been criticized, insomuch that some important bakery companies decided to substitute it, creating a real food marketing case. Through a focus on biscuits, this study is aimed at profiling consumers with regard to palm oil issue to better comprehend if the presence of this ingredient truly influences their food purchases and if they care about the nutritional and environmental aspects, highlighting the impact of the Covid-19 pandemic on consumers' consumption.

Design/methodology/approach

A questionnaire was administered to 243 subjects in Italy, in order to apply a cluster analysis.

Findings

The findings show the presence of three main kinds of consumers: (1) compromise finders (sensitive to cost savings but trying to privilege palm-oil free food), (2) brand-loyal consumers (palm oil does not influence their preferences) and (3) healthsensitives (the presence of palm oil profoundly affects their choices), who represent the majority of our sample. The results and implications are discussed.

Originality/value

Research on palm oil is essentially focused on chemistry, natural sciences or on its industrial uses: this study analyzes the consumer point of view by applying a different methodology compared to existing studies.

Details

British Food Journal, vol. 126 no. 1
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 26 November 2021

Raffaele Campo, Pierfelice Rosato and Enrico Battisti

This paper is aimed at examining and critically analyzing systematical literature on wine and cross-modality between the five senses. In particular, the researchers want to…

7298

Abstract

Purpose

This paper is aimed at examining and critically analyzing systematical literature on wine and cross-modality between the five senses. In particular, the researchers want to highlight the role of multisensory analysis on wine marketing and consumer behavior studies.

Design/methodology/approach

This paper is based on a systematic review of literature conducted on peer-reviewed journals.

Findings

Results highlight how multisensory analysis of wine is a growing topic insomuch that research on this kind of topic is exploded in the last years. Nevertheless, wine and cross-modality is more analyzed on food science journals than in marketing ones.

Originality/value

The paper examines a field of research moderately explored in order to shed light to the current status of scientific studies and to propose new research questions to develop.

Details

British Food Journal, vol. 124 no. 10
Type: Research Article
ISSN: 0007-070X

Keywords

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Book part
Publication date: 16 January 2024

Raffaele Campo, Pierfelice Rosato, Mark Anthony Camilleri, Savino Santovito and Kamel Ben Youssef

An unexpected Coronavirus (COVID-19) pandemic has negatively affected the tourism and the hospitality industry, including luxury accommodation service providers. While this was…

Abstract

An unexpected Coronavirus (COVID-19) pandemic has negatively affected the tourism and the hospitality industry, including luxury accommodation service providers. While this was not the first virus outbreak to impact the tourism sectors, in this case, its consequences were devastating. In this light, this contribution analyzes the case of an Italian luxury hotel, a winner of numerous awards during the last few years, including the prestigious World Luxury Hotel Award. The researchers compare its pre- and the post-COVID situation. They clarify that the outbreak has resulted in reduced reservations and explain how the upscale hotel responded to the unprecedented crisis by implementing different approaches. The luxury hospitality business decided to defend its brand differentiation and positioning strategy by continue offering improved service quality and by introducing enhanced hygiene and sanitation facilities, in order to deliver customer-centric experiences to their valued guests.

Details

Tourism Planning and Destination Marketing, 2nd Edition
Type: Book
ISBN: 978-1-80455-888-1

Keywords

Available. Content available
Book part
Publication date: 16 January 2024

Free Access. Free Access

Abstract

Details

Tourism Planning and Destination Marketing, 2nd Edition
Type: Book
ISBN: 978-1-80455-888-1

Available. Open Access. Open Access
Article
Publication date: 26 November 2024

Atul Dahiya, Diptiman Banerji and Raffaele Filieri

Consumer well-being (CWB) is a flourishing area of research. It is an important field of study for the Sustainable Development Goals (SDGs), particularly SDG-3 (Good Health and…

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Abstract

Purpose

Consumer well-being (CWB) is a flourishing area of research. It is an important field of study for the Sustainable Development Goals (SDGs), particularly SDG-3 (Good Health and Well-Being). However, despite some recent reviews, there is a lack of a comprehensive overview of the broad themes emerging in the CWB literature. The study aims to thoroughly integrate and organize the fragmented existing literature on CWB by uncovering its emergent themes and their impact.

Design/methodology/approach

To address this gap, this study presents a systematic literature review (SLR) of 166 peer-reviewed journal articles from 2013–2023 following the Scientific Procedures and Rationales for Systematic Literature Reviews protocol from the Scopus and Web of Science databases.

Findings

This study’s SLR uncovered seven themes: subjective well-being; psychological well-being; food well-being; financial well-being; environmental well-being; social well-being; and societal well-being. Further, this study identifies that these themes impact consumers on three levels: micro, meso and macro. Thus, this study provides a comprehensive overview of the emergent themes along the levels of impact.

Research limitations/implications

This paper anticipates that the study, which is a thorough overview of the CWB literature, will provide managers, academics and students with an introduction to the topic.

Originality/value

To the best of the authors’ knowledge, this is one of the first articles that shows the themes of the CWB literature along the respective levels of impact and draws avenues for future research.

Objetivo

El bienestar del consumidor (CWB) es un área de investigación en auge. Es un campo de estudio clave para los Objetivos de Desarrollo Sostenible (ODS), en particular el ODS-3 (Salud y Bienestar). Sin embargo, a pesar de algunas revisiones recientes, falta una visión general completa de los amplios temas emergentes en la literatura de CWB. El objetivo de este estudio es integrar y organizar exhaustivamente la literatura existente sobre CWB, revelando sus temas emergentes y su impacto.

Diseño/metodología/enfoque

Para abordar esta brecha, el estudio presenta una revisión sistemática de la literatura (SLR) de 166 artículos de revistas revisados por pares, publicados entre 2013 y 2023, siguiendo el protocolo SPAR-4-SLR, extraídos de las bases de datos Scopus y Web of Science.

Resultados

Nuestra SLR reveló siete temas: (a) bienestar subjetivo; (b) bienestar psicológico; (c) bienestar alimentario; (d) bienestar financiero; (e) bienestar ambiental; (f) bienestar social; y (g) bienestar societal. Además, identificamos que estos temas afectan a los consumidores en tres niveles: (i) micro, (ii) meso y (iii) macro. Así, este estudio proporciona una visión completa de los temas emergentes a lo largo de los niveles de impacto.

Limitaciones/Implicaciones para la investigación

Anticipamos que este estudio, que ofrece una revisión exhaustiva de la literatura de CWB, proporcionará a gestores, académicos y estudiantes una introducción al tema.

Originalidad/valor

Según nuestro conocimiento, este es uno de los primeros artículos que muestra los temas de la literatura de CWB junto con sus respectivos niveles de impacto y traza rutas para futuras investigaciones.

目的

消费者幸福感(CWB)是一个蓬勃发展的研究领域, 对可持续发展目标(SDGs), 尤其是 SDG-3(良好健康与幸福感), 具有重要意义。然而, 尽管近期已有一些综述, CWB 文献中出现的广 泛主题仍缺乏全面概述。本研究旨在深入整合和组织现有 CWB 文献, 通过揭示其新兴主题及其影响, 填补这一空白。

设计/方法论/方法

为解决这一问题, 本研究按照 SPAR-4-SLR 协议, 从Scopus和Web of Science数据 库中选取了 2013 年至 2023 年的 166 篇经过同行评审的期刊文章, 进行系统文献综述(SLR)。

发现

我们的文献综述揭示了七个主题:(a)主观幸福感; (b)心理幸福感; (c)食品幸福感; (d)金融幸福感; (e)环境幸福感; (f)社会幸福感; (g)社会整体幸福感。此外, 我们发现这些 主题在三个层面上影响消费者:(i)微观层面; (ii)中观层面; (iii)宏观层面。因此, 本研究提供 了沿影响层面的新兴主题的全面概述。

研究意义

我们期待这篇全面概述 CWB 文献的研究能为管理者、学者和学生提供关于该主题的全 面介绍。

原创性

据我们所知, 这是首篇阐释 CWB 文献主题及其相应影响层次的文章之一, 并为未来研究指 明了方向。

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