Multisensory analysis and wine marketing: systematic review and perspectives
ISSN: 0007-070X
Article publication date: 26 November 2021
Issue publication date: 25 August 2022
Abstract
Purpose
This paper is aimed at examining and critically analyzing systematical literature on wine and cross-modality between the five senses. In particular, the researchers want to highlight the role of multisensory analysis on wine marketing and consumer behavior studies.
Design/methodology/approach
This paper is based on a systematic review of literature conducted on peer-reviewed journals.
Findings
Results highlight how multisensory analysis of wine is a growing topic insomuch that research on this kind of topic is exploded in the last years. Nevertheless, wine and cross-modality is more analyzed on food science journals than in marketing ones.
Originality/value
The paper examines a field of research moderately explored in order to shed light to the current status of scientific studies and to propose new research questions to develop.
Keywords
Citation
Campo, R., Rosato, P. and Battisti, E. (2022), "Multisensory analysis and wine marketing: systematic review and perspectives", British Food Journal, Vol. 124 No. 10, pp. 3274-3292. https://doi.org/10.1108/BFJ-03-2021-0222
Publisher
:Emerald Publishing Limited
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