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Book part
Publication date: 27 November 2006

Tho D. Nguyen and Nigel J. Barrett

Realizing that the Internet is a source of information and the possibility to transform it into knowledge, this study develops an IBK-Internalization process in which…

Abstract

Realizing that the Internet is a source of information and the possibility to transform it into knowledge, this study develops an IBK-Internalization process in which internationalizing firms in transition markets utilize the Internet to search for information about foreign markets, to assess its relevance, and then, to internalize it for their internationalization. It is found that IBK-Internalization underlies international orientation and foreign sales intensity, which in turn, has a reciprocal effect on IBK-Internalization. Further, learning orientation facilitates the IBK-Internalization process. These findings suggest that internationalizing firms should promote and value the IBK-Internalization process in order to mitigate their lack of foreign market knowledge.

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International Marketing Research
Type: Book
ISBN: 978-0-76231-369-3

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Article
Publication date: 1 February 1985

Nigel J. Barrett and Ian F. Wilkinson

Looks at the importance of manufactured exports with regard to Australia's future economic progress. Identifies different types of manufacturing organizations in terms of their…

704

Abstract

Looks at the importance of manufactured exports with regard to Australia's future economic progress. Identifies different types of manufacturing organizations in terms of their actual and perceived export‐related problems. Uses this as a basis for addressing the likely effects of export promotion and assistance schemes. Proposes that, by removing or minimizing these barriers, governments and other change agents can help stimulate export activities. Concludes that by implementing such a strategy there is likely to be development of a more cost‐effective export assistance policy.

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European Journal of Marketing, vol. 19 no. 2
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 10 May 2011

Tho D. Nguyen, Nigel J. Barrett and Kenneth E. Miller

This paper seeks to compare some key antecedents of brand loyalty between two emerging markets: Thailand and Vietnam.

15075

Abstract

Purpose

This paper seeks to compare some key antecedents of brand loyalty between two emerging markets: Thailand and Vietnam.

Design/methodology/approach

Using a sample of 603 female consumers of international shampoo brands, including 304 consumers in Bangkok, Thailand and 299 users in Hanoi, Vietnam, a model was tested that incorporates key determinants of brand loyalty – perceived quality, brand awareness, advertising attitudes, and distribution intensity – by means of structural equation modeling.

Findings

The paper found that there are positive relationships between perceived quality and brand loyalty, between brand awareness and perceived quality, between advertising attitudes and brand awareness, and between distribution intensity and brand awareness in both markets. However, the relationship between brand awareness and brand loyalty was found only in the Vietnamese market, and the relationship between advertising attitudes and perceived quality was only found in the Thai market. Finally, no relationship between distribution intensity and perceived quality was found in either market.

Research limitations/implications

A major limitation of this study is the examination of only one concept that stands for strong brands, i.e. brand loyalty. Several other concepts, such as brand relationship quality and brand impressions, should be investigated in future research in order to compare and contrast with those found in advanced economies.

Practical implications

The results of this study suggest that managers of international brands in emerging markets should recognize the differences between markets in order to design effective loyalty programs for each market.

Originality/value

A major contribution of this study is to empirically compare the impacts of perceived quality, brand awareness, advertising attitudes, and store image on brand loyalty in two emerging markets: Thailand and Vietnam.

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Marketing Intelligence & Planning, vol. 29 no. 3
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 10 July 2007

Trang T.M. Nguyen, Tho D. Nguyen and Nigel J. Barrett

This study aims to explore the impact of hedonic shopping motivations (HSM) and supermarket attributes (SMA) on shopper loyalty (SLO).

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Abstract

Purpose

This study aims to explore the impact of hedonic shopping motivations (HSM) and supermarket attributes (SMA) on shopper loyalty (SLO).

Design/methodology/approach

A sample of 608 supermarket shoppers in Ho Chi Minh City, Vietnam was surveyed to test the model. Structural equation modeling was used to analyze the data.

Findings

It was found that SMA and HSM had positive effects on SLO. It was also found that the impact of hedonic motivations on SLO was different between the younger and older, as well as lower and higher income groups of customers. However, no such difference was found between female and male shoppers.

Research limitations/implications

A major limitation of this study was the use of a sample drawn from one transitional market. Cross‐national samples will be a direction for further research. Also, the study focuses on attitudinal loyalty. Behavioral loyalty should be taken into account in future research.

Practical implications

The findings suggest that the supermarket managers showed concentrate their positioning strategies not only on the utilitarian dimension but also on the hedonic motivations to stimulate SLO, especially for older and higher income segments of customers.

Originality/value

The major contribution of the study is to empirically examine the role of hedonic motivations in SLO in Vietnam, a transitional market.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 19 no. 3
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 January 2006

Tho D. Nguyen and Nigel J. Barrett

This study aims to investigate the factors that affect the intention to adopt the internet by export firms in transitional markets.

4205

Abstract

Purpose

This study aims to investigate the factors that affect the intention to adopt the internet by export firms in transitional markets.

Design/methodology/approach

A sample of 144 export firms in Vietnam was surveyed to test the model. Structural equation modelling was used to analyse the data.

Findings

It was found that perceived usefulness, but not perceived ease of use, of the internet is a potential predictor of the intention to adopt the internet by firms for their export activities. It was also found that market orientation has both direct and indirect (mediated by perceived usefulness) impacts on intention to adopt the internet, and that learning orientation has a direct effect on both perceived usefulness and perceived ease of use of the internet.

Research limitations/implications

A major limitation of this study is the use of a sample drawn from one transitional market. Cross‐national samples will be a direction for further research.

Practical implications

The findings of this study suggest that export promotion programs should promote the usefulness of the internet as well as market and learning orientations to stimulate export firms to adopt the internet for their export activities.

Orginality/value

The major contribution of the study is to incorporate market and learning orientations in the technology adoption model to explain the intention to adopt the internet by export firms.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 18 no. 1
Type: Research Article
ISSN: 1355-5855

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Book part
Publication date: 27 November 2006

Trang T.M. Nguyen, Nigel J. Barrett and Tho D. Nguyen

This study examines the roles of market and learning orientations in relationship quality between exporters in transition economies and their foreign importers and subsequently…

Abstract

This study examines the roles of market and learning orientations in relationship quality between exporters in transition economies and their foreign importers and subsequently, export performance. A random sample of 283 export firms in Vietnam provides evidence to support the hypothesized main effects. The results further indicate that learning orientation plays a role in building high-quality relationships for both new and mature relationships. However, the impact of market orientation on relationship quality is found only in the new relationship. In addition, firm-ownership structure does not moderate the relationships between learning orientation, market orientation, relationship quality, and export performance.

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International Marketing Research
Type: Book
ISBN: 978-0-76231-369-3

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Article
Publication date: 1 January 1993

A.N. Hakam, Geok Theng Lau and Shong Boon Kong

This is an attempt to apply the stages of internationalization model to investigate the export behavior of firms in Singapore. The study has identified existing exporters or…

820

Abstract

This is an attempt to apply the stages of internationalization model to investigate the export behavior of firms in Singapore. The study has identified existing exporters or pre‐exporters by stage of development in which they belong. The factors that distinguish one stage from another were investigated and our findings show that there are statistically significant differences that differentiate one stage from another. On the basis of these differences, we conclude that there are public policy implications and therefore we make recommendations that firms be classified by the stage of their internationalization and that appropriate aid packages be made for firms by the stage of their international development.

Details

Asia Pacific International Journal of Marketing, vol. 5 no. 1
Type: Research Article
ISSN: 0954-7517

Available. Content available
Book part
Publication date: 27 November 2006

Abstract

Details

International Marketing Research
Type: Book
ISBN: 978-0-76231-369-3

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Article
Publication date: 28 August 2021

Patrick Hopkinson, Andrew Voyce and Jerome Carson

The purpose of this paper is to compare the stories of Syd Barrett musician, with Andrew Voyce, and their respective recovery journeys.

101

Abstract

Purpose

The purpose of this paper is to compare the stories of Syd Barrett musician, with Andrew Voyce, and their respective recovery journeys.

Design/methodology/approach

The authors use collaborative autoethnography to share their own perspectives on Syd Barrett and to contrast his story with that of Andrew, a co-author.

Findings

Both Syd and Andrew experienced serious mental distress. While Syd had only limited contact with mental health services, Andrew’s contact was extensive, with a 20-year history of admissions and discharges. In the end, when the psychiatric services listened to Andrew’s concerns and acted on them, he was able to enter into the journey of recovery.

Research limitations/implications

The authors are restricted in the amount of available information on Syd Barrett, especially that related to mental health problems. The story of Andrew shows how recovery is possible even after years of serious mental illness.

Practical implications

Andrew’s story shows why professionals should never give up on people, with even the most seemingly severe and intractable problems. Could services have done more for Syd?

Social implications

Mental illness still attracts huge stigma. Today there is a much more open culture. Would Syd have come out about his own struggles with mental health had society been more open?

Originality/value

Bringing together two stories of mental distress enables the authors to explore the concept of recovery.

Details

Mental Health and Social Inclusion, vol. 25 no. 4
Type: Research Article
ISSN: 2042-8308

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Article
Publication date: 25 September 2019

Karen Williams Middleton, Antonio Padilla-Meléndez, Nigel Lockett, Carla Quesada-Pallarès and Sarah Jack

The purpose of this paper is to explores the influence of socialization upon the constitution and integration of learning leading to the development of entrepreneurial competence…

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Abstract

Purpose

The purpose of this paper is to explores the influence of socialization upon the constitution and integration of learning leading to the development of entrepreneurial competence while at university, from the learner perspective. Self-reported learning is analyzed to illustrate ways in which students make use of institutional and social contributions of the university context.

Design/methodology/approach

The study investigates entrepreneurial journeys of 18 participants, either currently attending or recently graduated from three universities in three countries with both comparable and distinctive contextual elements. In depth analysis of individual life stories, focusing on self-identified critical incidents, is used to illustrate ways in which students, while at university, develop entrepreneurial competence for current and future practice.

Findings

Formal and non-formal learning remain important foundations for entrepreneurial competence development, delivered through designed content-centric structures. Informal learning – particularly mentor supported socialised learning – centring around the learner is key to solidifying learning towards entrepreneurial competence, through know-how and access to resources. The university emerges as an entrepreneurial learning space where students constitute and integrate learning gained through different forms.

Research limitations/implications

Cross-cultural analysis is limited as the paper emphasizes the individual’s learning experience relative to the immediate university context.

Practical implications

Universities play a critical role as entrepreneurial learning spaces beyond formal and non-formal learning. This includes dedicating resources to orchestrate informal learning opportunities and enabling interaction with the different agents that contribute to socialised situated learning, supporting entrepreneurial competence development. Universities need to take responsibility for facilitating the entirety of learning.

Originality/value

Socialised learning in combination with other forms of learning contributes to student development of entrepreneurial competence while situated in the university context.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 26 no. 5
Type: Research Article
ISSN: 1355-2554

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