Export Stimulation: A Segmentation Study of the Exporting Problems of Australian Manufacturing Firms

Abstract

Looks at the importance of manufactured exports with regard to Australia's future economic progress. Identifies different types of manufacturing organizations in terms of their actual and perceived export‐related problems. Uses this as a basis for addressing the likely effects of export promotion and assistance schemes. Proposes that, by removing or minimizing these barriers, governments and other change agents can help stimulate export activities. Concludes that by implementing such a strategy there is likely to be development of a more cost‐effective export assistance policy.

Citation

Barrett, N.J. and Wilkinson, I.F. (1985), "Export Stimulation: A Segmentation Study of the Exporting Problems of Australian Manufacturing Firms", European Journal of Marketing, Vol. 19 No. 2, pp. 53-72. https://doi.org/10.1108/EUM0000000004750