17)
List of Contributors
International Marketing Research
ISBN: 978-0-76231-369-3, eISBN: 978-1-84950-458-4
ISSN: 1474-7979
Publication date: 27 November 2006
Citation
(2006), "List of Contributors", International Marketing Research (Advances in International Marketing, Vol. 17), Emerald Group Publishing Limited, Leeds, pp. ix-xii. https://doi.org/10.1016/S1474-7979(06)17016-7
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited
- List of Contributors
- List of Reviewers
- Preface
- International Marketing Research: Opportunities and Challenges in the 21st Century
- Different Types of Exporting SMEs: Similarities and Differences in Export Performance
- Niche Strategy and Export Performance
- Factors Affecting the Timing of the Export Development Process in Spanish Manufacturing Firms
- The Role of Market and Learning Orientations in Relationship Quality: Evidence from Vietnamese Exporters and their Foreign Importers
- The Internationalisation of Biotech SMEs: A Comparative Analysis of UK and US Firms
- Mode of Entry in Service Firms: Strategic Variables and Characteristics of Services Influencing the Internationalization Process
- Managing International Market Entry Strategy: The Case of Retailing Firms
- Extending and Comparing Cavusgil's Overall Market Opportunity Indexes
- City-of-Origin Effects in the German Beer Market: Transferring an International Construct to a Local Context
- How do Business Groups Function and Evolve in Emerging Markets? The Case of Turkish Business Groups
- Small Manufacturing Firms’ Involvement in International E-business Activities
- Are Internet Firms Global?
- How do the Internet and Internationalization Affect the Buying Center?
- Internet-Based Knowledge Internalization and Firm Internationalization in Transition Markets
- How Advanced are Websites of SME Exporters? An Investigation into Drivers and Inhibitors