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The purpose of this study is to investigate the deposition of SS–Al transitional wall using the wire arc directed energy deposition (WA-DED) process with a Cu interlayer. This study also aims to analyse the metallographic properties of the SS–Cu and Al–Cu interfaces and their mechanical properties.

The study used transitional deposition of SS–Al material over each other by incorporating Cu as interlayer between the two. The scanning electron microscope analysis, energy dispersive X-ray analysis, X-ray diffractometer analysis, tensile testing and micro-hardness measurement were performed to investigate the interface characteristics and mechanical properties of the SS–Al transitional wall.

The study discovered that the WA-DED process with a Cu interlayer worked well for the deposition of SS–Al transitional walls. The formation of solid solutions of Fe–Cu and Fe–Si was observed at the SS–Cu interface rather than intermetallic compounds (IMCs), according to the metallographic analysis. On the other hand, three different IMCs were formed at the Al–Cu interface, namely, Al–Cu, Al₂Cu and Al₄Cu₉. The study also observed the formation of a lamellar structure of Al and Al₂Cu at the hypereutectic phase. The mechanical testing revealed that the Al–Cu interface failed without significant deformation, i.e. < 4.73%, indicating the brittleness of the interface.

The study identified the formation of HCP–Fe at the SS–Cu interface, which has not been previously reported in additive manufacturing literature. Furthermore, the study observed the formation of a lamellar structure of Al and Al2Cu phase at the hypereutectic phase, which has not been previously reported in SS–Al transitional wall deposition.

This study examines various aspects of green energy management operations in India and reports the current state, potential avenues and barriers for green energy management.

This study performs an extensive literature review and covers the several aspects of green energy management operations.

The findings report the current state of various aspects of green energy management operations such as: procurement, manufacturing and distribution and provides the viable business models. It further explains the various facilitators and barriers of green energy management and reports the opportunities and challenges that exist in developing and managing green energy supply chain.

The study is pioneer in providing a comprehensive view of developing and managing green energy operations in India. The study is useful to various organisations on drafting strategies to effectively adopt and manage green energy. The study is also useful in policy formulation for promoting green energy use. This article also set as a base for future researchers working in the area of green energy.

Purpose: In this chapter, we have theoretically investigated the role of artificial intelligence (AI) supported chatbots and virtual assistants in reshape the decision support systems in insurance industry.

Methodology: For this purpose, we adopted a theoretical approach to investigate the bounded rationality theory, technology acceptance model, and sociotechnical systems theory, and draw insights to comprehend the intersection between AI and insurance ecosystem. These theoretical insights were used to develop a “AI-nudge framework for insurance decision support” that explains the role of AI for nudging the users toward insurance-related informed decision-making.

Findings: It was found that through the user interaction, conversations, sociotechnical system dynamics technology acceptance drivers, the AI can nudge the user toward the use of insurance support systems such as chatbots for informed decision-making. Thus, AI must be integrated to the user interfaces for personalized decision support, ethical considerations, and continuous learning mechanisms. We outlined the future trends and presented the directions for future research in the context of AI-enabled chatbots and virtual assistants for insurance decision support.

Employee performance and job satisfaction are crucial factors that influence organizational success, particularly in the insurance industry. The advent of data-driven approaches has led to the emergence of Employee-Performance Data Management (EPDM) practices, which play a pivotal role in shaping employee outcomes. This study, with its clear focus on the impact of EPDM on job satisfaction within the insurance sector, aims to provide an understanding of this relationship, employing a positivist perspective grounded in existing theories.

The primary objective of this research is to investigate the influence of EPDM variables, such as data integration, technology integration, and ethical considerations, on job satisfaction among employees in the insurance industry.

We adopted a causal-comparative research design. This design allowed us to discern the cause-and-effect relationships among the variables under study. We collected data through structured questionnaires, ensuring a diverse sample of 415 employees across various job roles within the insurance sector. Our analytical framework encompassed multiple regression analysis, f-tests, t-tests, and calculations of means and standard deviations, all of which were used to rigorously assess the data.

Our study's findings have significant implications for the insurance industry. We found that aspects of EPDM variables, including data integration, technology integration, and ethical consideration, have a profound impact on job satisfaction. These results underscore the critical role of effective data management in enhancing employee outcomes. They also highlight the need for insurance companies to invest in robust data management strategies, potentially leading to improved job satisfaction and enhanced organizational performance.

This study aims to discover the key performance indicators (KPIs) of the agricultural cold supply chain (ACSC) and analyze their consequences on the performance of ACSC within the bounds of Indian topography.

The KPIs have been explored based on the literature review both in global and Indian context and domain expert's opinions. The interdependency characteristics and cause–effect relationship among the KPIs have been analyzed using a fuzzy decision-making trial and evaluation laboratory (f-DEMATEL) approach.

The findings extracted from the empirical assessment of the problem find strong compliance with the notions of theoretical model assessment. The results highlight that the cost of product waste and operating and performance costs are the two most important performance indicators of an Indian ACSC. Furthermore, governmental policies and regulations and the effectiveness of cold chain (CC) equipment also have a high degree of influencing characteristics on ACSC performance.

To connect the study with practicalities, the assessment of the KPIs is allied with real-time practices by clustering the beliefs of Indian professionals. Therefore, the decision-making behavior of the experts might be influenced by geographical constraints. However, the key findings provide advantages to the ACSC players, a bright hope for future food security and a significant profit for farmers.

The presented paper encompasses various aspects of the ACSC, including theoretical and empirical perspectives exercised to contemplate the system dynamics, which inculcates the essence of the associated practicalities. Thus, this study has various practical contributions relevant to managerial and societal perspectives.

After completion of the case study, the participants will be able to understand the significance of quality as a pivotal domain within project management and to analyze the issues related to quality and offer logical solutions.

In this case, the Bharat Bijlee Construction Limited (BBCL) group, with a proven track record of over five decades in the transmission and distribution business in India, decided to venture into international projects, considering the prevailing stagnant domestic power sector. They secured contracts worth $85m from the “Shariket Karhaba Koudiet Eddraouch Spa,” a state-owned company responsible for power generation, transmission and distribution in Algeria. However, during the execution phase of these projects, BBCL encountered significant challenges related to product and service quality. These challenges arose due to the tight schedule constraints and cost considerations, as well as a lack of understanding of the dynamics involved in executing international projects, especially in the demanding conditions of the sub-Saharan desert. This case study addresses the complex issue of ensuring and maintaining high-quality standards in large-scale substation projects situated in the challenging environment of the sub-Saharan desert, highlighting the importance of effective project management and international project execution expertise. The case study is from quality management knowledge area and focuses on identification of root cause of quality noncompliance and for better decision-making in projects.

The teaching case is designed for undergraduate and postgraduate courses in project management, civil engineering and architecture domain. The participants will be able to understand the application of various quality tools, statistical process tools and control charts in problem identification, categorization, root cause identification and decision-making.

Teaching notes are available for educators only.

CSS2: Built environment

The purpose of this paper is to identify the factors influencing the citizens of India to prevent cybercrimes in the proposed Smart Cities of India.

A conceptual model has been developed for identifying factors preventing cybercrimes. The conceptual model was validated empirically with a sample size of 315 participants from India. Data were analyzed using structural equation modeling with SPSS and AMOS softwares.

The study reveals that the “awareness of cybercrimes” significantly influences the actual usage of technology to prevent cybercrimes in Smart Cities of India. The study reveals that government initiative (GI) and legal awareness are less influential in spreading of the awareness of cybercrimes (AOC) to the citizens of the proposed smart cities.

The conceptual model utilizes two constructs from the technology adoption model, namely, perceived usefulness and ease of use. The study employs other factors such as social media, word of mouth, GIs, legal awareness and organizations constituting entities spreading awareness from different related literature works. Thereby, a comprehensive theoretical conceptual model has been proposed which helps to identify the factors that may help in preventing cybercrimes.

This study provides an insight to the policy maker to understand several factors influencing the AOC of the citizens of the proposed Smart Cities of India for the prevention of cybercrimes.

There are few existing studies analyzing the effect of AOC to mitigate cybercrimes. Thus, this study offers a novel contribution.

The case study offers a unique teaching tool to the instructor and learners. Very few cases offer a product and segmentation dilemma in a single problem. The discussion would enable learners to:

– conduct a situational analysis by using frameworks such as the 5C and SWOT;

– understand different kinds of segmentation options that a firm can consider;

– understand the nuances of making a viable and actionable new product launch decision;

– analyze the pros and cons of a segmentation decision and comprehend how the decision will impact the firm’s marketing and/or business strategy.

Sirona Hygiene Private Limited was a young startup founded in 2015 by Deep Bajaj. The firm had three brands under its umbrella, namely, female hygiene (Peebuddy), menstrual hygiene (Sirona) and protection and wellness (BodyGuard). Though the firm was recognized for feminine hygiene products, the pandemic boosted the sale of BodyGuard face masks and hand sanitizers.

The sanitizer market was growing, and protection and sanitization products were now part of every consumer’s daily ritual. As BodyGuard now had some brand recognition, Sirona could consider expanding the sanitizer line with a natural new product formulation. However, the expansion decision could have short- and long-term impacts on BodyGuard and Sirona Hygiene. The decision could be two-pronged, involving a product line expansion and revisiting the BodyGuard segmentation strategy. Currently, the BodyGuard range was focused on business-to-consumer (B2C) users, but volumes were higher in business-to-business (B2B). Second, BodyGuard was a forced fit brand amongst the Sirona family of feminine products

Thus, as Sirona considered a new product opportunity, assessing the viability of a possible move to the B2B segment may be prudent. However, the BodyGuard range also had mosquito repellents and baby products, which were essentially a B2C option, so was it more practical to stay as a B2C brand? Furthermore, if BodyGuard stayed a B2C brand, should it consider a demographic segmentation, or was a psychographic approach more beneficial in a cluttered commoditized space such as sanitizers? Which approach would build a consumer–brand connection? Or should the brand straddle both segments? Finally, the firm would also need to assess the BodyGuard segmentation strategy from the overarching Sirona business strategy.

The case can be used for a foundation course in Marketing and/or an advanced elective on Product Management or Marketing Strategy.

Teaching notes are available for educators only.

CSS 8: Marketing.