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Article
Publication date: 1 January 1982

Ian C. MacMillan and M.L. McCaffery

When a company is considering a major strategic move, a key issue is predicting the speed and extent of the competition's response to that move. Under ideal circumstances…

Abstract

When a company is considering a major strategic move, a key issue is predicting the speed and extent of the competition's response to that move. Under ideal circumstances, countermoves are blocked by substantial entry barriers (discussed extensively by Porter) which keep new competitors from entering the market and limit the mobility of the existing competitors within the industry. These barriers can be structural traits within an industry that discourage entry or barriers erected by the firm making the strategic move (aggressor) which discourage the competition from matching or countering the move.

Details

Journal of Business Strategy, vol. 2 no. 4
Type: Research Article
ISSN: 0275-6668

Article
Publication date: 1 June 1990

Chris Easingwood and Jeffrey Percival

That it may be an over‐simplification to evaluatenew financial products using direct financialmeasures only is demonstrated. A number of non‐directbenefits are also derived…

8562

Abstract

That it may be an over‐simplification to evaluate new financial products using direct financial measures only is demonstrated. A number of non‐direct benefits are also derived through the introduction of successful new financial services. These, in order of importance, are improved company reputation, increased likelihood that existing customers will purchase more existing products, better company new product development skills, purchase of existing products by the new users of the product, improved loyalty and helping redirect the company in a new direction. The aggregate value of these non‐direct benefits was found to be nearly equivalent to the value of direct benefits, with important implications for the new service development process.

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International Journal of Bank Marketing, vol. 8 no. 6
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 April 2003

Georgios I. Zekos

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some…

100685

Abstract

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

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Managerial Law, vol. 45 no. 1/2
Type: Research Article
ISSN: 0309-0558

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Book part
Publication date: 6 April 2021

Zafer Adiguzel

Many studies have proven that innovation performance is an important factor that increases corporate’s performance. In this context, companies need to be successful in innovation…

Abstract

Many studies have proven that innovation performance is an important factor that increases corporate’s performance. In this context, companies need to be successful in innovation management, and they need to innovate. The technological turbulence that may occur in the sector where the companies are located will affect the innovation performance negatively if the companies fail to manage innovation. As a result of factors such as increasing competitive pressure with globalization, the elimination of time and space obstacles of technology, expanding purchasing alternatives, and increasing awareness levels, the newest products bring the highest revenues. These developments have led to a dramatic increase in the importance of developing new products as a competitive weapon, making product innovation an important element of the organizational strategy. Therefore, innovation strategies to be implemented and dynamic skills that are owned are needed to be managed correctly by companies. In this study, innovation management, technological turbulence, innovation strategies, and dynamic capabilities are examined.

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Strategic Outlook in Business and Finance Innovation: Multidimensional Policies for Emerging Economies
Type: Book
ISBN: 978-1-80043-445-5

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Article
Publication date: 1 July 2007

Ana Pérez‐Luño, Ramón Valle Cabrera and Johan Wiklund

The present study fills some of the void in the literature on the concept and phenomenon of innovation and imitation. Basing our arguments on features that the literature…

1808

Abstract

The present study fills some of the void in the literature on the concept and phenomenon of innovation and imitation. Basing our arguments on features that the literature indicates are characteristics of innovation, we delimit the concepts of innovation and imitation. Using these features and considering a company’s degree of entrepreneurial and market orientation, we devise a typology of companies ranging from radical innovators to strict imitators. We also argue that some key factors and the choice of appropriate strategy determine whether innovative and imitative companies can obtain and maintain their sustainable competitive advantages.

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Management Research: Journal of the Iberoamerican Academy of Management, vol. 5 no. 2
Type: Research Article
ISSN: 1536-5433

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Article
Publication date: 1 August 2004

Adam S. Maiga and Fred A. Jacobs

This study examines the effect of four measures related to benchmarking and its successful implementation on organizational performance, controlling for size and industry. The…

1498

Abstract

This study examines the effect of four measures related to benchmarking and its successful implementation on organizational performance, controlling for size and industry. The four benchmarking measures are (1) internal preliminary competitive analysis, (2) external preliminary competitive analysis, (3) degree of organizational commitment, and (4) prior benchmarking experience (Elnathan et al. 1996). Data for the study was obtained from 157 U.S. manufacturing business units using a questionnaire instrument. The results indicate that three of the benchmarking measures have a positive effect on organizational performance that is significant. Prior experience with benchmarking, the commitment of the organization to benchmarking and internal preliminary competitive analysis meaningfully enhance firm performance.

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Managerial Finance, vol. 30 no. 8
Type: Research Article
ISSN: 0307-4358

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Article
Publication date: 1 January 1982

Ian C. MacMillan

To be successful, a company has to capture the initiative in an industry from its competitors. The author offers a detailed prescription for getting and keeping the strategic…

Abstract

To be successful, a company has to capture the initiative in an industry from its competitors. The author offers a detailed prescription for getting and keeping the strategic initiative in the face of countermoves by your opponent.

Details

Journal of Business Strategy, vol. 2 no. 4
Type: Research Article
ISSN: 0275-6668

Article
Publication date: 1 April 1983

Ian C. MacMillan

Preemptive strategies often offer the best opportunity to gain advantage over competitors and upset industry balance. Preemptive moves exist all along the industry chain if one…

1018

Abstract

Preemptive strategies often offer the best opportunity to gain advantage over competitors and upset industry balance. Preemptive moves exist all along the industry chain if one knows where to look for them. Companies can preempt their rivals in myriad ways, ranging from threatening major investments and securing critical skills to cornering raw materials and components and positioning products in a unique way.

Details

Journal of Business Strategy, vol. 4 no. 2
Type: Research Article
ISSN: 0275-6668

Article
Publication date: 1 April 1998

Axel Johne and Chris Storey

Provides a review and ready reference to recent writings on new service development (NSD), especially for the financial services sector. Discusses the types of new service…

16019

Abstract

Provides a review and ready reference to recent writings on new service development (NSD), especially for the financial services sector. Discusses the types of new service development, the purposes served by them and the processes. Refers to the key activities of NSD and measures its success. An annotated bibliography supplies a very useful guide to the new service development literature.

Details

European Journal of Marketing, vol. 32 no. 3/4
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 October 2000

A. Lievens and R.K. Moenaert

Reports on research concerning the role and nature of communication during the innovation process of new financial services. A causal framework has been developed on the…

2841

Abstract

Reports on research concerning the role and nature of communication during the innovation process of new financial services. A causal framework has been developed on the antecedent role of communication in financial service innovation and its impact on success. Project team communication is conceptualized by: intra‐project communication (communication between project team members); and extra‐project communication (boundary‐spanning communication). Examines the effectiveness of these communication flows from an information processing perspective and assesses the amount of uncertainty reduced about customers, competitors, technologies and resources. Also assesses the impact of the reduction of uncertainty on new financial service performance. In view of the context, i.e. financial service innovations, we included the specific characteristics of services (intangibility, inseparability of production and consumption, heterogeneity and perishability) into our theory and research design. Finally, the theoretical and managerial implications are discussed.

Details

European Journal of Marketing, vol. 34 no. 9/10
Type: Research Article
ISSN: 0309-0566

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