SEIZING COMPETITIVE INITIATIVE

Abstract

To be successful, a company has to capture the initiative in an industry from its competitors. The author offers a detailed prescription for getting and keeping the strategic initiative in the face of countermoves by your opponent.

Citation

MacMillan, I.C. (1982), "SEIZING COMPETITIVE INITIATIVE", Journal of Business Strategy, Vol. 2 No. 4, pp. 43-57. https://doi.org/10.1108/eb038944