PREEMPTIVE STRATEGIES

Abstract

Preemptive strategies often offer the best opportunity to gain advantage over competitors and upset industry balance. Preemptive moves exist all along the industry chain if one knows where to look for them. Companies can preempt their rivals in myriad ways, ranging from threatening major investments and securing critical skills to cornering raw materials and components and positioning products in a unique way.

Citation

MacMillan, I.C. (1983), "PREEMPTIVE STRATEGIES", Journal of Business Strategy, Vol. 4 No. 2, pp. 16-26. https://doi.org/10.1108/eb039016