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Article
Publication date: 19 February 2020

Reza Chowdhury, Wootae Chun, Sungchul Choi and Kurtis Friend

The objective of this article is to investigate the moderating role of national cultures in the relationship between brand value and firm value.

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Abstract

Purpose

The objective of this article is to investigate the moderating role of national cultures in the relationship between brand value and firm value.

Design/methodology/approach

This article examines the topic in the context of different national cultural attributes, including individualism, uncertainty avoidance, masculinity, power distance, and long-term orientation. We use brand values of the Financial Times Global 500 companies and national cultural values reported by Hofstede, GLOBE, and Schwartz.

Findings

Results exhibit that brands are more value-additive to companies in highly individualistic cultures. Furthermore, a valuable brand contributes more to firm value in countries with low uncertainty avoidance, high masculine, low power distance, and short-term oriented cultures.

Originality/value

The evidence suggests that while a valuable brand contributes to firm value, the level of its effect on firm value varies by national cultures.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 8
Type: Research Article
ISSN: 1355-5855

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Abstract

Details

AI in Fashion Industry
Type: Book
ISBN: 978-1-80262-633-9

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Article
Publication date: 30 August 2023

Chrysostomos Apostolidis, Jane Brown and Jillian Farquhar

This study aims to explore stigma in payday borrowing by investigating how the stigma associated with using such a service may spill over and affect other people, entities and…

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Abstract

Purpose

This study aims to explore stigma in payday borrowing by investigating how the stigma associated with using such a service may spill over and affect other people, entities and relationships beyond the user within a service ecosystem.

Design/methodology/approach

In-depth interviews exploring consumers’ lived experiences and stigma were combined with publicly available reports from key stakeholders within the payday loan (PDL) industry to create a qualitative, text-based data set. The transcripts and reports were then analysed following thematic protocols.

Findings

Analysis reveals that the stigma associated with using a stigmatised service spills over, affecting not only the borrower but other actors within the service ecosystem. The analysis uncovers three important interactions that spilled over between the actors within the stigmatised service ecosystem (SSE), which can be damaging, enabling or concealed.

Research limitations/implications

This study introduces and explores the concept of “SSEs” and investigates the impact of stigma beyond the dyadic relationships between service providers and users to consider the actors within the wider ecosystem. The findings reframe existing understandings about stigma, as this study finds that stigmatised services can play both a positive (enabling) and a negative (damaging) role within an ecosystem, and this study uncovers the role of stigma concealments and how they can affect relationships and value co-creation among different actors.

Practical implications

This study provides evidence for more robust policies for addressing stigma in different SSEs by mapping the effects of stigma spillover and its effects on the borrower and other actors.

Originality/value

This study contributes to reframing marketing priorities by extending existing work on consumer stigma by showing how the stigma of a PDL may spill over and affect other actors within a service ecosystem. Significantly, the interactions between the actors may have positive as well as negative outcomes.

Details

European Journal of Marketing, vol. 57 no. 10
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 March 1971

N. KURTI, M.M. GOWING, J.M. PYE and R.H. ELLIS

To start this discussion, I should like to give a brief account of the events that led to the establishment of the Joint Standing Committee on Records of Science and Technology of…

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Abstract

To start this discussion, I should like to give a brief account of the events that led to the establishment of the Joint Standing Committee on Records of Science and Technology of the Royal Society and Historical Manuscripts Commission and thus, ultimately, to proposals about the systematic preservation of the papers of present‐day scientists and technologists. In 1957 Mr Roger Ellis was appointed Secretary of the Royal Commission on Historical Manuscripts and began his efforts to get the Commission more interested in records of science and technology. It was mainly at his initiative that a Commissioner with special responsibility for this type of work was appointed in the person of Mr Roger Quirk, a scientist by training, a mediaeval scholar and archaeologist. After lengthy consultations and discussions with scientists, Mr Quirk came to the conclusion that a useful first step would be the preservation of valuable labor‐tory records when their originators retire or die. To this end the Master of the Rolls and ex officio chairman of the Historical Manuscripts Commission, Lord Denning, wrote in 1964 to all Vice‐Chancellors and Principals asking them for their help. The response was very encouraging, but because of the untimely death of Mr Roger Quirk in 1965 and the failure to appoint another ‘scientific’ Commissioner, it seemed likely that the scheme might come to nothing.

Details

Aslib Proceedings, vol. 23 no. 3
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 20 April 2010

John Cousins, Kevin O'Gorman and Marc Stierand

This paper aims to explore the phenomenon of molecular gastronomy by conducting empirical research focusing on renowned chefs.

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Abstract

Purpose

This paper aims to explore the phenomenon of molecular gastronomy by conducting empirical research focusing on renowned chefs.

Design/methodology/approach

The approach taken is a literature review summarising past culinary innovations then the paper focuses on the origins and evolution of molecular gastronomy, followed by 18 phenomenological interviews with a snowball sample of world class chefs from across Europe.

Findings

There is far greater confusion about what molecular gastronomy might be than is implied in previous studies. The term has become wrongly used to describe a possible culinary movement mainly as a result of media influence. Leading chefs, whose new restaurant concepts have become associated with it, reject the term.

Research limitations/implications

With only 20 years of history molecular gastronomy is still a comparatively new phenomenon. This initial research presents a clear picture of its evolution so far and the increasing confusion the use of the term has created. It is still far too early to decide if these are heralding a new gastronomic movement.

Practical implications

Although molecular gastronomy itself may not provide a foundation for a genuine and lasting development of cuisine it is generating fascination with the fundamental science and techniques of cuisine and showy culinary alchemy. As with nouvelle cuisine poor quality copycat chefs could bring into disrepute the reputation and practices of those who are at the vanguard of culinary and restaurant innovation.

Originality/value

This paper is the first widespread primary study, across five countries, into recognised exceptional chefs' understanding of molecular gastronomy. It clarifies that molecular gastronomy was never intended to be the foundation of a culinary movement and identifies four key elements for the development of lasting cuisine movements and trends.

Details

International Journal of Contemporary Hospitality Management, vol. 22 no. 3
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 9 October 2007

William C. Gibbons

This paper aims to identify a variety of titles and resources to offer both public and academic librarians guidance in establishing and maintaining a definitive core collection of…

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Abstract

Purpose

This paper aims to identify a variety of titles and resources to offer both public and academic librarians guidance in establishing and maintaining a definitive core collection of past and present materials.

Design/methodology/approach

The annotated bibliography includes CD recordings, films, documentaries, serials, monographs and web sites on rap music and hip‐hop culture. The entries chosen were culled from rap music periodicals, reference works, catalogs and journals.

Findings

These resources showcase the innovation of rap's formative years. They trace the broad scope of rap musical styles and document and critique hip‐hop culture.

Originality/value

These selected titles capture distinctive periods in hip‐hop history and help librarians stay current and conscious of what to include in their collections as rap becomes more mainstream and more respectable.

Details

Collection Building, vol. 26 no. 4
Type: Research Article
ISSN: 0160-4953

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Article
Publication date: 11 September 2017

Prabash Aminda Edirisingha, Jamal Abarashi, Shelagh Ferguson and Rob Aitken

The purpose of this paper is to illustrate the methodological significance and potential of integrating Facebook in ethnographic research. The authors discuss how friendly…

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Abstract

Purpose

The purpose of this paper is to illustrate the methodological significance and potential of integrating Facebook in ethnographic research. The authors discuss how friendly relationships with participants could be initiated, fostered and managed by incorporating Facebook in ethnographic data collection and how such relationships deepen ethnographic interpretation.

Design/methodology/approach

This paper focuses on the methodological implications of adopting “friendship as method” during ethnographic research. The discussion is premised upon a longitudinal, multi-method ethnographic research process exploring new family identity formation in Sri Lanka and New Zealand.

Findings

Building on friendship theories, the authors suggest that Facebook engagement helps overcome three challenges inherent to ethnographic research: gaining access and immersion, capturing multiple perspectives, and developing rich and thick interpretations. The findings illustrate that adopting Facebook as a platform to strengthen friendships with research participants expands the researcher’s field by enabling him to follow the ethics and pace of conventional friendship and by inspiring dialogical interaction with participants. Thus, it is suggested that Facebook helps diluting the power hierarchy in the participant–researcher relationship and encourages participants to reveal more subtle details of their mundane lived experiences.

Originality/value

Even though researchers have often used social media interactions in ethnographic research, there is no theoretical foundation to understand how such interactions could better inform the depth and richness of research phenomena. Particularly, considering the emerging significance of social media in personal identity construction, sustenance and enactment, it is import to understand how such mediums enable researchers overcome inherent methodological complexities. Therefore, this paper contributes to literature on conventional ethnography, netnography and friendship theories by presenting a theoretical framework to understand how Facebook interaction contributes to overcome challenges in conducting ethnographic research.

Details

Qualitative Market Research: An International Journal, vol. 20 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

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Case study
Publication date: 21 June 2023

Astha Vyas, Ritu Srivastava and Parul Gupta

The case is intended to assist students to:1. understand the customer’s purchase decision with reference to channel values;2. evaluate and assess the channel strategy using…

Abstract

Learning outcomes

The case is intended to assist students to:1. understand the customer’s purchase decision with reference to channel values;2. evaluate and assess the channel strategy using conventional and digital channels; and3. design the channel strategy for start-ups in emerging markets.

Case overview/synopsis

The subject area for this teaching case was marketing management. The teaching case could be used for the undergraduation and graduation levels of students. The case was about the marketing channel strategy of a small start-up boutique called Chirmi in India, with the theory of consumption values explained. In this case, primary data was taken directly from Chirmi, whereas secondary data for market analysis was taken from various reports, articles and other sources. Because the owner provided the records and documentation, the account was therefore substantiated by the collected first-hand information. The case uses quantitative methods to make students understand the channel arithmetic and consumption values of all the channels used by Chirmi.

Complexity academic level

In the course of core marketing classes at the undergraduate and graduate levels, this case may be used. The case addresses the channel structure, including wholesaling, retailing and e-commerce. Distribution channel management, the theory of consumption values and e-commerce marketing management are explained. Evaluation of channel strategy, design, implementation and management is emphasized.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS: 8: Marketing.

Details

Emerald Emerging Markets Case Studies, vol. 13 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

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Book part
Publication date: 16 September 2020

Abigail Moore and Beth Caruso

Area 49 is a group of specialized technology spaces in J. Murrey Atkins Library at the University of North Carolina at Charlotte. Since the launch of these spaces in 2018…

Abstract

Area 49 is a group of specialized technology spaces in J. Murrey Atkins Library at the University of North Carolina at Charlotte. Since the launch of these spaces in 2018, librarians have worked with instructors in all disciplines to design unique experiences that support students’ academic success and lifelong learning. However, much of the success of these spaces is due to the extensive research and work that occurred during the planning, construction, and purchasing stages. While the spaces will continue to evolve based on research, emerging technologies, and use, it was this foundation that posed the spaces for success from the start.

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Article
Publication date: 29 November 2018

Saju Jose

The purpose of this paper is to examine the strategic use of social media and chat applications of women entrepreneurs to promote their businesses.

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Abstract

Purpose

The purpose of this paper is to examine the strategic use of social media and chat applications of women entrepreneurs to promote their businesses.

Design/methodology/approach

Because of the nature of the study and dearth of sufficient data in the Middle Eastern society on the women entrepreneurship, this study employed a qualitative research methodology. The research comprised of 20 in-depth interviews with immigrant women entrepreneurs in the United Arab Emirates. They were identified through personal contacts and referrals.

Findings

All the expatriate women interviewed are using social media and chat applications to promote their business. Facebook is used for brand creation and WhatsApp is used as a direct marketing tool to evoke purchase response. Though traditional promotional tools are far from redundant, their role is more supplementary. The increasing trend is a combination of traditional tools and digital tools. Digital tools seem to have an upper hand in their business promotions.

Research limitations/implications

This study is limited to SME sector in one industry and in one country. The qualitative nature of this study could affect the generalizability of the results. A more extensive study is needed and future research should be more diverse including widening the selection of respondents, industries and countries.

Originality/value

This study is a novel attempt to gauge an in-depth understanding of modern communication tools. It looks specifically at the integrative strategies pursued by the immigrant women entrepreneurs using Facebook and WhatsApp.

Details

International Journal of Emerging Markets, vol. 13 no. 6
Type: Research Article
ISSN: 1746-8809

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