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This paper aims to explore the key elements and dynamic formation mechanisms involved in the company identity construction during multicompany identification.

This study adopted a longitudinal single case study method, selected a representative company as the study case and analyzed the interactive practice of identity construction between the company and its external stakeholders based on the theory of organizational identity and sensemaking.

This study finds that the process of company identity construction for external stakeholders involves six elements. Companies mainly use a highly controlled, equality and interaction model to develop identity for a single stakeholder. Company identity is based on the company’s core identity claims and is formed by gradually integrating and cooperating with the identity claims of different stakeholders. Meeting the self-defining needs of stakeholders is a key driving force behind the evolution of company identity.

This study offers practical implications for companies to pursue and construct multicompany identity. For different types of external stakeholders, companies can adopt different identity sensemaking models. To build a new company identity, a company needs to do more on the basis of identity insights to break cognitive constraints and build new identity claim. Companies need to integrate new identity claims with the original identity claims. If different identity claims conflict or are difficult to reconcile, it may damage their original identity claims and companies need to evaluate the trade-offs.

This study expands the concept of company identity construction from the individual perspective to organizational identity and contributes to research in relationship marketing. This study identifies the key elements of company identity construction with multistakeholder participation and contributes to theory building in company identity research. The results of this study reveal the company identity construction mechanism for different external stakeholders and the dynamic formation process of multicompany identity.

This study aims to investigate the effect of acquisition modes on customer behavioral loyalty to enrich our knowledge of the effectiveness of acquisition modes and how to better target customers in the service industry.

Using a data set from a large commercial bank in China, this study conducts a series of empirical analyses to examine the impacts of two types of acquisition modes (i.e. the gift acquisition mode and customer referral) on customer behavioral loyalty.

Gift acquisition has a negative effect on customer behavioral loyalty, as measured by the dropout probability, consumption amount and consumption frequency. Furthermore, this negative relationship could be weakened if the customer is referred by an existing customer.

Although prior studies have investigated the effectiveness of some acquisition modes in terms of customer loyalty, customer acquisition through the provision of gifts, which is widely implemented in marketing practice, has not been well investigated. This study addresses this research gap and identifies the joint influence of acquisition modes on customer behavioral loyalty, further enriching our knowledge of the effectiveness of different acquisition modes.

The purpose of this paper is to identify staff skills and competencies on which Chinese open universities should focus their professional development activities in order to enhance the quality of open and distance learning (ODL) in China.

Data were collected from surveys of 220 academic and academic-related Chinese staff, each of whom participated in one of seven 3-day Learning Design and Course Creation (LDCC) workshops at three large regional open universities in China between 2017 and 2019. The workshops were based on the UK Open University (UKOU) approach to learning design (LD) and course creation. Using content analysis methodology, textual responses were analysed and compared against the Instructional Design Competencies framework provided by the International Board of Standards for Training, Performance and Instruction (IBSTPI).

(1) Designing instructional interventions, (2) keeping up to date with design theories, (3) communicating in order to manage stakeholders, teams and projects were the main competencies identified from the participants responses. However, these three identified competencies differed in emphasis between the institutions that took part.

In Western higher education institutions (HEIs), LD has developed as an important approach to improving quality. A need has been identified for robust approaches to quality and professional development opportunities to enhance teaching and learning standards in open and distance learning (ODL) in China. This paper identifies and discusses specific LD skills and competencies that could be targeted to improve the quality of ODL in China.

This study explores the role of industrial co-agglomeration and digital economy in influencing the green high-quality development of the Yellow River National Cultural Park to provide countermeasures and suggestions for promoting the whole-area high-quality development.

This study is based on panel data from 56 cities from 2010 to 2022. First, a Super-SBM model is built to evaluate green high-quality development. Secondly, location entropy is used to measure industrial co-agglomeration and the entropy weight method is used to measure the digital economy. Finally, the panel Tobit model is used to analyze the impact of industrial co-agglomeration and digital economy on the green high-quality development of Yellow River National Cultural Park.

This study found that (1) industrial co-agglomeration has a negative implication in green high-quality development, while the digital economy boosts green high-quality development; (2) industrial co-agglomeration is a less critical dependency on the level of development of the digital economy in influencing green high-quality development, while the facilitating effect of the digital economy is more dependent on industrial co-agglomeration and (3) the trend of slow growth in industrial co-agglomeration and digital economy development, with significant regional differences in green high-quality development.

Undeniably, our study has several limitations. Firstly, as the study area only includes some cities in individual provinces, such as Qinghai, this paper only analyzes at the city level, which does not better reflect the differences between provinces; secondly, this study only adopts one method to determine the digital economy. In the future, other methods can be explored to measure digital economy; finally, in addition to the main role of digital economy and industrial co-agglomeration, other factors may also affect the green high-quality development of YRNCP. Future research should introduce other variables to improve the theoretical framework.

First, it provides countermeasures and suggestions for promoting the green high-quality development of YRNCP. Second, it helps to implement the new development concept, cultivate the new quality productivity of culture and the tourism industry and promote the green high-quality development of YRNCP. Third, it provides references to improve the management measures and related policies of the YRNCP more accurately and efficiently. Fourth, it helps to build a new development pattern and has important practical significance in promoting the high-quality development of the whole basin, protecting and inheriting the Yellow River Culture and helping the Chinese-style modernization and development, which are of great practical significance.

The research is carried out from the new perspective of industrial co-agglomeration and digital economy, which provides the theoretical basis and reference for solving the problem of green high-quality development of YRNCP. Second, it broadens the research idea of green high-quality development. Third, it quantitatively analyzes the impact of industrial co-agglomeration and digital economy on the high-quality development of YRNCP, deepening the research on the green high-quality development of YRNCP. Fourth, it helps to enrich and improve the theoretical research related to the national cultural park development and has positive significance in promoting the management and innovation of the cultural industry and the construction of related disciplines.

The paper’s findings illustrate the functional relationship of the digital economy and industrial co-agglomeration with green high-quality development and propose countermeasures to facilitate the high-quality development of the Yellow River National Cultural Park.

Previous studies have reached inconsistent conclusions on foreign direct investment (FDI) technology spillovers and corporate innovation. The main purpose of this paper is to explore the technological spillover effects of FDI from the microperspective of firm linkages induced by geographic distance. Further analysis is conducted on the impact and mechanism of this spillover on the innovation quality of Chinese enterprises. The conclusions drawn from this paper can guide Chinese enterprises' foreign capital utilization and innovation strategy choices.

Using the data of China's A-share listed companies from 2009 to 2019, this paper explores the role of FDI technology spillover in enterprise innovation quality through a two-way fixed-effect model. The robustness of the results is proven by substituting variables, adding industry fixed effects and excluding high-profit groups, and further using the two-stage least squares (2SLS) method to alleviate the empirical endogeneity problem.

These findings indicate that FDI technology spillover based on geographic proximity has a positive impact on the innovation quality of Chinese enterprises. However, there are different impacts for different types of enterprises. FDI technology spillover has a positive impact on the innovation quality of non-state-owned enterprises (non-SOEs) and small- and medium-sized enterprises (SMEs), while it has no effect on state-owned enterprises (SOEs) and large enterprises. The authors also find that the degree of financing constraints and R&D investment are important transmission mechanisms between FDI technology spillover and enterprise innovation quality.

This study ignores industry characteristics when considering foreign enterprises around Chinese enterprises. In fact, technology spillover effects differ across industries. When the authors matched microdata to regions, only the provincial level was considered. Therefore, there is still room for further research. In future research, the authors should consider industry characteristics and group foreign enterprises and Chinese enterprises in the same industry and in different industries to explore industry differences in technology spillover. In addition, when matching corporate data to regions, the authors can match to the city level and draw city-level conclusions.

This study is different from previous studies that focus on the quantity of enterprise innovation or innovation output. The authors focus on the role of technological spillovers in the quality of Chinese enterprise innovation, enriching research in the field of enterprise innovation quality. In addition, the current FDI technology spillover indicators are technically difficult to measure at the micro level. The authors draw inspiration from the theory of the geographical structure of financial supply and combine the creation methods of macro and micro indicators in existing articles in other fields. The authors ingeniously construct a new FDI technical spillover indicator. This indicator combines the commonly used regional FDI technology spillover with the geographic proximity of enterprises at the microlevel by constructing an interaction term between the two. This indicator not only alleviates the endogeneity problem to a certain extent but also has implications for future research in the field of FDI technology spillovers at the micro level.

(1) FDI technology spillovers are an effective way to improve the innovation quality of local enterprises, especially for non-SOEs and SMEs. Therefore, The authors suggest that in the context of dual circulation, the Chinese government should continue to open wider to the outside world and encourage foreign enterprises to invest in China. (2) In future development, managers of SOEs and large enterprises should create an innovation incentive mechanism. Moreover, they should change their vertical management structure and make full use of their policy advantages and budget advantages to increase innovation activities. In the process of acquiring technology spillovers, enterprises need to solve their own financing constraints.

First, this study solves a technical problem. It is technically difficult to measure the current FDI technical spillover indicators at the micro level. This study innovatively constructs a new FDI technology spillover indicator that combines regional FDI technology spillovers with the microperspective of the geographical proximity of enterprises. This approach not only alleviates certain endogeneity problems in the empirical evidence but also enriches relevant research in the field of technology spillover. In addition, this study focuses on the impact and mechanism of this spillover, which addresses the current research gap among previous studies that mainly focus on innovation quantity and ignore innovation quality.

The purpose of this paper is to focus on the galvanic corrosion behaviors of the low-carbon ferritic stainless steel electrical resistance welding (ERW) joint in the simulated seawater.

The electrochemical methods such as electrochemical noise, galvanic current and TOEFL polarization curve tests were used to study the galvanic corrosion behaviors of ERW joints of low-carbon ferritic stainless steel in simulated seawater. On this basis, a reliable accelerated corrosion method was developed.

The corrosion type of the base metal and joint is the typical local corrosion. The order of corrosion resistance from strong to weak is: weld zone > base metal > low-temperature heat-affected zone (HAZ) > high-temperature HAZ. The results of constant current-constant potential accelerated corrosion test show that after constant current-constant potential accelerated corrosion, the joints present a typical groove corrosion pattern. The groove initiating area is located in the HAZ, and the corrosion degree in the weld zone is relatively light, which is consistent with the electrochemical test results.

This paper has clarified the galvanic corrosion behaviors of low-carbon ferritic stainless steel ERW joints. Moreover, a reliable accelerated corrosion method for the low-carbon ferritic stainless steel ERW joint has been developed.

Bumpless Cu/SiO₂ hybrid bonding, which this paper aims to, is a key technology of three-dimensional (3D) high-density integration to promote the integrated circuits industry’s continuous development, which achieves the stacks of chips vertically connected via through-silicon via. Surface-activated bonding (SAB) and thermal-compression bonding (TCB) are used, but both have some shortcomings. The SAB method is overdemanding in the bonding environment, and the TCB method requires a high temperature to remove copper oxide from surfaces, which increases the thermal budget and grossly damages the fine-pitch device.

In this review, methods to prevent and remove copper oxidation in the whole bonding process for a lower bonding temperature, such as wet treatment, plasma surface activation, nanotwinned copper and the metal passivation layer, are investigated.

The cooperative bonding method combining wet treatment and plasma activation shows outstanding technological superiority without the high cost and additional necessity of copper passivation in manufacture. Cu/SiO₂ hybrid bonding has great potential to effectively enhance the integration density in future 3D packaging for artificial intelligence, the internet of things and other high-density chips.

To achieve heterogeneous bonding at a lower temperature, the SAB method, chemical treatment and the plasma-assisted bonding method (based on TCB) are used, and surface-enhanced measurements such as nanotwinned copper and the metal passivation layer are also applied to prevent surface copper oxide.

Mobile fitness apps (MFAs) are increasingly popular for people to promote physical activity (PA) and further enhance health status via behavioral change techniques (BCTs), but the phenomenon of users abandoning MFAs is still common. For improving users' PA and decreasing dropout rates of MFAs, this study intends to gain insights into the effects of major BCTs-based incentive factors on users' PA under MFAs context and the gender differences in their effects.

Based on self-determination theory, three major incentive factors were chosen from the perspective of self-peer-platform incentives, i.e. self-monitoring (SM), social support (SS) and platform rewards (PR). A dataset of 4,530 users from a popular mobile fitness app was collected and was analyzed using fixed effects models.

The results show that all three types of incentive factors are positively associated with users' PA. The estimated effect sizes can be ordered as: SM > PR > SS. Moreover, social support has a stronger positive impact on PA of females than males, whereas platform rewards have a weaker positive effect on PA of females than males. In addition, the results also indicate there are no significant gender differences in the effect of self-monitoring.

There is insufficient research on systematically examining the effects of different types of incentive factors of MFAs on users' PA in one study. This study extends the current understanding of incentive factors by simultaneously examining different incentive factors and the role of gender. The findings can also provide insightful guidance for the design of MFAs.

Despite service downgrades' undisputed practical relevance, service downgrades (e.g. customers shifting the price tier downward) have received surprisingly little attention from scholars. Previous studies have focussed on either the public policy issue of tiered pricing or optimal pricing by the service provider. Only a few studies have examined why customers shift across different price tiers and how such activities indicate their future behaviour.

Based on customer data collected from a major telecommunications company, the authors use a logistic regression model to investigate how two service modification levers (i.e. transaction- and relationship-level factors) influence the likelihood of service downgrade. The authors apply a survival model to study how service downgrades affect customer churn.

Transaction-level factors such as service usage (e.g. the frequency and recency of underuse experiences) are positively associated with the likelihood of a downgrade. However, relationship-level factors (e.g. relationship duration and customer status) are negatively associated with the likelihood of downgrades. Customers engaging in downgrades are more likely to churn in the future.

The authors focus on downgrade behaviour, which can be perceived as customers' choice to move down the price tier, which likely ruins the service provider's performance. The authors conceptualise two fundamental driving forces behind a service downgrade: the misfits between the actual usage and the service plan chosen and the deteriorating relationships. The authors' empirical findings on the factors influencing downgrades provide insights for service providers seeking to prevent such behaviour.

The phosphorus and zinc contained in zinc dialkyl dithiophosphate (ZDDP) caused severe environment pollution and catalyst poison. Thus, the phosphorus-free additive, such as borate esters, has become one of studying hot topics in the area of oil additive. However, the stability of hydrolysis greatly limited the use of borate esters. The purpose of this paper is to improve the stability of hydrolysis by synthesizing a new kind of N-containing heterocyclic borate ester (MTTDB) as a lubricant additive.

The tribological properties of novel borate ester (MTTDB) as an additive in the base oil were studied by a four-ball machine. The element composition and chemical state of the tribofilm were investigated by scanning electron microscopy, energy dispersive spectrometer and X-ray photoelectron spectroscopy.

The results showed that the base oil lubricated by MTTDB exhibited high hydrolytic stability, good anti-wear property and excellent extreme pressure performance. When 2.5 per cent MTTDB was added into the 100N base oil, the smallest wear scar diameter (0.46 mm) was obtained. Furthermore, the decomposed borate ester, organic sulfide adsorbed on the worn surface was detected, and S element reacted with the steel surface and generated FeSO4, both of which contributed to the formation of the tribofilm.

Based on N-containing heterocyclic compounds, for instance, thiadiazole derivatives, introducing nitrogen and sulfur elements into borate ester, a new kind of N-containing heterocyclic borate ester (MTTDB) exhibited excellent property in hydrolysis stability, friction-reducing, anti-wear and extreme pressure. This synthesized method would be helpful for the borate ester used as additive in engine oil, gear oil and other industrial lubricants.