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Article
Publication date: 9 December 2022

Hengyun Li, Lingyan Zhang, Rui (Ami) Guo, Haipeng Ji and Bruce X.B. Yu

This study aims to investigate the promoting effects of the quantity and quality of online review user-generated photos (UGPs) on perceived review usefulness. The research further…

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Abstract

Purpose

This study aims to investigate the promoting effects of the quantity and quality of online review user-generated photos (UGPs) on perceived review usefulness. The research further tests the hindering effect of human facial presence in review photos on review usefulness.

Design/methodology/approach

Based on review samples of restaurants in a tourist destination Las Vegas, this study used an integrated method combining a machine learning algorithm and econometric modeling.

Findings

Results indicate that the number of UGPs depicting a restaurant’s food, drink, menu and physical environment has positive impacts on perceived review usefulness. The quality of online review UGPs can also enhance perceived review usefulness, whereas facial presence in these UGPs hinders perceived review usefulness.

Practical implications

Findings suggest that practitioners can implement certain tactics to potentially improve consumers’ willingness to share more UGPs and UGPs with higher quality. Review websites could develop image-processing algorithms for identifying and presenting UGPs containing core attributes in prominent positions on the site.

Originality/value

To the best of the authors’ knowledge, this study is the first to present a comprehensive analytical framework investigating the enhancing or hindering roles of review photo quantity, photo quality and facial presence in online review UGPs on review usefulness. Using the heuristic-systematic model as a theoretical foundation, this study verifies the additivity effect and attenuation effect of UGPs’ visual elements on judgements of online review usefulness. Furthermore, it extends scalable image data analysis by adopting a deep transfer learning algorithm in hospitality and tourism.

Details

International Journal of Contemporary Hospitality Management, vol. 35 no. 7
Type: Research Article
ISSN: 0959-6119

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Book part
Publication date: 13 August 2018

Robert L. Dipboye

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The Emerald Review of Industrial and Organizational Psychology
Type: Book
ISBN: 978-1-78743-786-9

Available. Content available
Book part
Publication date: 21 July 2022

Ian Ruthven

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Details

Dealing With Change Through Information Sculpting
Type: Book
ISBN: 978-1-80382-047-7

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Book part
Publication date: 30 June 2023

Lisa M. Given, Donald O. Case and Rebekah Willson

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Details

Looking for Information
Type: Book
ISBN: 978-1-80382-424-6

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Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Available. Content available
Book part
Publication date: 30 June 2023

Lisa M. Given, Donald O. Case and Rebekah Willson

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Abstract

Details

Looking for Information
Type: Book
ISBN: 978-1-80382-424-6

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Book part
Publication date: 23 September 2019

Yi-Ming Wei, Qiao-Mei Liang, Gang Wu and Hua Liao

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Energy Economics
Type: Book
ISBN: 978-1-83867-294-2

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Book part
Publication date: 1 October 2020

Tim Gorichanaz

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Abstract

Details

Information Experience in Theory and Design
Type: Book
ISBN: 978-1-83909-368-5

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Book part
Publication date: 16 March 2023

Kurt April, Babar Dharani and Amanda April

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Lived Experiences of Exclusion in the Workplace: Psychological & Behavioural Effects
Type: Book
ISBN: 978-1-80043-309-0

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Article
Publication date: 6 August 2018

Fujin Yi and Bruce McCarl

The purpose of this paper is to examine the grain production implications of alternative designs for China’s grain subsidy policy. In particular, the authors examine three subsidy…

651

Abstract

Purpose

The purpose of this paper is to examine the grain production implications of alternative designs for China’s grain subsidy policy. In particular, the authors examine three subsidy designs including area-based subsidy, quantity-based subsidy and production-cost-based subsidy.

Design/methodology/approach

To carry out the analysis, the authors develop a Chinese agricultural sector model (CASM) and an econometric, policy action–farmer response summary model. The CASM is used under a wide variety of subsidy level and basis experiments to generate pseudo data on farmer reactions to subsidies. Then a summary function model was estimated over those pseudo data that quantitatively summarized modeled farmer responses to different grain subsidy schemes. In turn, the summary functions were used to optimize the subsidy level such that it maximized grain production both within and across the area-based, quantity-based and cost-based subsidies. Regional implications were also developed.

Findings

The authors found that the production-quantity-based subsidy is the most cost-effective in stimulating grain production among the subsidy schemes. The authors also argue that scheme complies with WTO regulations regarding product-specific support. The authors found that the areas where grain production was most affected were the traditional grain-producing regions.

Originality/value

To the authors’ knowledge the authors have not seen a study of the Chinese grain subsidy program context that examined the effects of alternative subsidy schemes, nor one that developed estimates of the optimal subsidy level. In addition, the methodology is unique employing bottom-up, regionally disaggregated, sector modeling coupled with an aggregate pseudo data based summary function approach providing a new, original approach for analyzing agricultural policy design.

Details

China Agricultural Economic Review, vol. 10 no. 4
Type: Research Article
ISSN: 1756-137X

Keywords

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