Index

Citation

(2018), "Index", Ozturkcan, S. and Okan, E.Y. (Ed.) Marketing Management in Turkey (Marketing in Emerging Markets), Emerald Publishing Limited, Leeds, pp. 455-464. https://doi.org/10.1108/978-1-78714-557-320181029

Publisher

:

Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited

---

INDEX

above-the-line

, 354, 359, 366–67, 369, 373

academician

, 18, 21, 53, 234, 290, 308–16, 404

active rebellion

, 414–15, 417–18, 424

activities, interests and opinions (AIO)

, 116

advertisements

, 6–7, 33–34, 110, 113, 127, 154, 166, 255, 299–301, 303, 305, 307, 309–19, 337

newspaper

, 14–16, 18

advertiser

, 284, 300, 304, 317–18

advertising effects

, 313–15

agriculture industry

, 180–81, 187

agriculture

, 177–82, 193

AIO.

, See activities, interests and opinions (AIO)

Airbnb

, 52–53, 56, 58, 60, 66, 71

alternatives, evaluation of

, 124, 129–31

AMA.

, See American Marketing Association (AMA)

American Marketing Association (AMA)

, 33

anti-consumption

, 411–12, 414

apps, branded

, 157, 248, 252, 255

AR Experimental Marketing (AREM)

, 26

AR.

, See Augmented reality (AR)

AREM.

, See AR Experimental Marketing (AREM)

Armstrong

, 106, 115–16, 119–20, 130, 277, 279, 281, 283, 336

Arnould, E.J.

, 156, 159, 417

assets

, 23, 54, 56, 67, 70, 168, 176

audience

, 155, 189, 207, 284, 288, 301, 304, 317, 323, 330, 357, 367, 369–70

Augmented reality (AR)

, 26

awareness-generating ads

, 311, 313–14

behaviours

ethical

, 35–36

resistant

, 7, 412, 425

unethical

, 33–35

below-the-line channels

, 359, 366–67, 369, 373

Birth of Omni-Channel Marketing

, 6

Brandbastion

, 444

brand

avoidance

, 160, 411, 414–15, 424

awareness

, 68, 155–57, 299, 301, 322, 371, 440

communities

, 90, 92, 144, 155–57, 160–64, 390, 397

communities, virtual

, 155

community members

, 156, 160

comprehension

, 390

consumer-generated

, 155, 157

divorce

, 160

engagement

, 144–45, 148–49, 157, 159

iconic

, 146, 158

image

, 109, 150, 157–58, 211, 213–15, 276, 290, 301, 303, 412, 419, 423

interactions

, 156

likability

, 157

love

, 144–45, 149–53, 160–62

loyalty

, 113, 144–45, 148–50, 157, 159

management

, 117, 159, 256

managers

, 147, 158, 360

market leader

, 311

name

, 128, 166, 207, 302, 422

new

, 301–2, 401

original

, 443

passion

, 160–61

perceptions

, 127, 147, 317, 443

personality dimensions

, 118, 145, 147

personality

, 117–18, 144, 146–48, 154

products

, 151, 232, 432

recognition

, 62, 69, 71

relationships

, 5, 148, 150, 155, 158, 300

reputable

, 440

romance

, 160

sales

, 148, 171

satisfaction

, 149–50

social

, 304

strategies

, 293, 301

trust

, 144–45, 148–50, 159

values

, 317, 401

brand image of turkey

, 200, 206

branding

, 117, 201, 204, 210–11, 213, 281, 307

nation

, 199, 201

branding strategies

, 204, 206, 211–12, 214–15

businesses, international

, 173–74

business ethics

, 4, 29–32, 34

business models

, 51, 59, 67, 69, 173, 249–50

business world

, 29–30, 87, 94, 404

CBR

, 155, 159–60., See consumer-brand relationships (CBR)

in turkey

, 145

channels

, 167, 248–52, 254–60, 264–65, 342, 345, 364–67, 369–70, 372, 412–13, 417, 419

digital

, 277, 365

multiple

, 248–50, 256, 259, 262–64

Chatterjee, P.

, 260

Cherrier, H.

, 414

city branding

, 199, 201, 204

co-creation

, 76, 93, 97, 323, 335, 343, 399

collaborative consumption

, 52, 72, 417

communication, anti-brand

, 412, 415, 418

communication channels

, 247–49, 275, 280, 282, 317, 345–46, 395

mass

, 252, 261

communication tools, integrated marketing

, 293

communities

, 31, 53–56, 60–61, 67, 71–72, 91–92, 155–56, 158, 160–62, 332–35, 342–43, 356, 432, 435

anti-brand

, 157–58

companies

development

, 289, 354, 364

electricity distribution

, 186–87

foreign

, 18–19, 170

incumbent

, 56–57, 69

international

, 4, 82, 182, 354

private

, 186

public

, 186

responsible

, 40, 308–9

sharing

, 56–57, 61, 64–65

successful

, 124, 404

turkish

, 18, 32, 157, 167–68, 193, 281, 288, 421

competition, unbranded

, 169, 181, 184

competitive advantage

, 22, 94, 99, 167, 172, 175–76, 192, 202, 209

competitive assets

, 171–75, 178, 181, 183–84, 192–94

competitive dynamics in turkey

, 167, 169, 171, 173, 175, 177, 179, 181, 183, 185, 187, 189, 191, 193

competitive dynamics of turkey

, 5, 168

competitive pressure, global

, 174–76, 178, 193

competitors, international

, 171, 173–75

computers

, 184–85, 277–78, 294–95

consumer activism

, 39, 413

consumer associations

, 421

consumer behaviour

, 23, 108, 110, 122, 124–25, 160, 237, 248–49, 257, 389–91, 393, 399–400, 402, 404

analysis of

, 404

consumer behaviour literature

, 149, 223

consumer boycotts

, 415, 418, 421–22, 425–27

consumer–brand relationships (CBR)

, 144

consumer communities

, 398

consumer consciousness

, 399–400

consumer culture

, 4, 18, 225, 309

consumer ethics

, 4, 29–30, 34–35

consumer expectations

, 115, 436

consumer insight

, 76, 86–87, 90, 106

consumerism

, 60, 109, 413–14

consumer markets

, 5, 276

consumer mind

, 400–401

consumer motivations

, 156, 263

consumer perceptions

, 35, 317, 419

consumer products

, 9, 11

consumer protection

, 34, 53

consumer resistance

, 7, 411–15, 417–20

in turkey

, 411–13, 415, 417, 419–21, 423

consumers

average-class

, 442

bandwagon

, 438, 440

ethical

, 36–37

fellow

, 227, 231–33

individual

, 90, 131, 418

luxury product

, 433

snob

, 438

upper-class

, 435, 442

consumer’s expectations

, 42, 115, 134, 436

consumers’ perceptions

, 35–36

consumption behaviours

, 37–38, 113–14, 119, 233, 433

consumption values

, 108,

contender

, 166, 168, 176, 191

content development companies

, 288

content marketing

, 276, 287, 354, 359, 365–69, 373

context, turkish marketing

, 4–7, 9, 12

context of turkey

, 158, 230

corporate social responsibility

, 29–31, 33, 35, 37–39, 41, 301, 317–18

counterfeiting

, 432–33

counterfeit products

, 35, 447

countries,

developed

, 3, 5, 24, 68, 171, 174–75, 184

developing

, 23–25, 30, 42, 64, 68, 275, 411, 419

high-context

, 444

Critical & Crowd Companies

, 54–55

cross-channel

, 248, 250, 260, 265

cross-channel information search

, 259, 262, 264

cross-channel purchase intention

, 264–65

cultural values

, 18, 25, 108–9, 283

culture, European capital of

, 214

culture-jamming

, 412, 415, 418, 424

customer data

, 257, 264, 402

customer experience

, 86, 251, 255, 264

customer involvement

, 394, 399, 403

customers

, 56–57, 59–61, 71, 174, 182, 184–85, 188–89, 233–38, 250–56, 289–90, 322–23, 369–70, 391, 394–400, 402–7

customer service

, 156, 176, 258

decision-making process

, 37, 109, 128–30, 249, 251, 255, 260, 392, 404

decision process

, 33, 130, 342

destination marketing

, 199, 201

development, sustainable

, 37–38, 208, 213

development of marketing practices in turkey

, 9, 12, 19, 21

Digital Environment

, 4, 9

direct investments, foreign

, 10, 179–80, 182–83, 186

domestic production

, 186

dynamics, competitive

, 168, 171, 178

EM.

, See emerging markets (EMs)

eMarketer

, 277

emerging countries

, 3–5, 167–69, 171, 173–75, 177, 193–94

emerging markets (EMs)

, 166

emerging markets

, 4–5, 21–22, 24, 75–76, 168–70, 175–76, 183, 200, 249, 391–92, 394

Ensari, M. Ş.

, 168, 175–76, 193

enterprises

, 173, 182–83, 186, 398, 401

entertainment

, 129, 157–58, 229, 231, 233, 263–65, 289, 293, 433

environment

, 11, 23, 29, 33, 37, 63–64, 72, 171, 208, 210, 342, 413

ESOMAR.

, See The European Society for Opinion and Marketing Research

(ESOMAR)

ethical problems

, 31, 33, 35

ethics

, 4, 20, 29–32, 36

EU.

, See European Union (EU)

The European Society for Opinion and Marketing Research (ESOMAR)

, 78

European Union (EU)

, 78

evaluation, post-purchase

, 129, 133–34

events, branded

, 294–95

experiential consumption

, 224, 227, 233, 237

experiential marketing

, 224, 276, 289, 293

experiential purchases

, 223, 225

experientialism

, 6, 223, 225

export

, 18, 22, 176, 178–80, 184, 188, 190–91, 392

FDI.

, See foreign direct investments (FDIs)

Filli Boya brand

, 301, 306–7

Filli Boya

, 6

firms

, 10, 23, 29–30, 32, 34–36, 38, 190, 398–99, 404, 422, 434, 436

foreign direct investments (FDIs)

, 10

foreign products

, 12, 14, 19

Fournier

, 144, 148, 153, 159, 412, 414–15, 419

funding

, 326, 356, 361, 366

gender

, 6, 41, 109, 112, 115, 129, 151, 238–39

Gilovich, T.

, 226

global brands

, 18, 146, 159, 175, 190, 254

global competition

, 174, 180–81, 187–88, 193

pressure of

, 171–72, 174, 178–79, 190, 192

global information technology report

, 404–6

globalisation

, 11–12, 20, 23, 166–68, 171, 173, 175, 199, 208–9, 214

governments

, 11, 16, 40, 53, 67, 69, 71, 167, 169, 181, 186, 200, 202, 404–5, 422–23

groups

product-focus

, 372

social

, 109–11, 260, 422, 445

heterogeneity

, 169, 177, 184–85

human resources, lack of

, 367–69

image

, 111, 115, 202–3, 205, 210, 275, 280, 311, 313, 317, 329, 437, 442

IMC

, 6, 275–76, 279–81, 283–84, 291

imports

, 5, 178–79, 184–85, 187–88

impulse

, 120, 128–29

index, turkish Consumer Confidence

, 132

indie video game developers

, 357

individual developers

, 361

industrialisation

, 4, 167, 178, 182–83, 208

industry

emerging

, 355, 373

local

, 182, 354, 361

manufacturing

, 179, 182

mining

, 182–83

paint

, 301–2, 316

telecoms

, 396–97

travelling

, 228

videogames

, 7

industry professionals

, 86–87, 96, 99

influencer marketing

, 83, 365–67, 369, 373

integrated marketing communication

, 6, 275–77, 279, 281, 283, 285, 287, 289, 291, 293–97

international markets

, 173–75, 188

internet

, 21, 60–62, 64, 131, 149, 155, 276–77, 279, 294–95, 391–92, 394–96

Ipsos research labs

, 77, 94, 96–97

Ipsos turkey

, 91–93

learning process

, 120–21, 125, 127, 240

local businesses

, 171, 174–75, 191, 392

local companies

, 166–69, 171, 173, 175, 178, 180, 182–84, 193–95, 281, 446

local governments

, 200, 204, 212–13

logo, brand’s

, 302

love-brand

, 145, 149, 151, 153–54, 160

loyalty

, 148–50, 159, 332, 341, 343, 394–95, 402, 415, 441

luxury

, 116, 225, 416, 432–33, 436, 439, 449–50

luxury brand image

, 437

luxury brands

, 431, 433, 445, 447–53

luxury consumption markets

, 433, 449–50

luxury goods

, 431, 435–39, 449

luxury industry

, 432–33, 440, 447

luxury market

, 7, 431, 433

luxury products

, 185, 431–36, 439–40, 442, 447, 449–50

branded

, 434, 442

consumed

, 434

consumption of

, 449

contemporary

, 433–34

exceptional

, 434

founder-dependent

, 433–34

impersonal

, 434

multi-regional

, 433–34

personal

, 434

production of

, 433

public

, 433–34

unbranded

, 433–34

understated

, 434–35

luxury products market

, 443

M&A.

, See mergers and acquisitions (M&A)

machine-learning

, 399–400, 402–4

management, customer relationship

, 86, 257, 389, 391

market

global

, 23, 171, 175–76, 200

local

, 166, 173–75, 178–79, 286

new

, 23–24, 167, 173, 394

market characteristics, unique

, 21–22

market environment

, 171

marketers

, 19–20, 91–92, 116–17, 119, 130, 133–34, 240–41, 275–76, 279, 283, 287, 289

marketing

activities

, 14, 155, 188, 353, 355, 358–60, 362, 364, 366, 369–70

analytics

, 86–87

better

, 359, 367–68

budgets

, 360, 362, 366, 373

campaigns

, 16, 371

channels

, 6, 248, 250, 364–66, 370, 373, 398

communication efforts

, 145, 276, 312–13

communication mix

, 275–76, 280–81

communications

, 6, 19, 146, 154, 159, 28, 259, 283, 302–3, 316–17

decisions

, 33, 353, 358, 360, 364, 369–70, 373

departments

, 20, 83, 91, 93, 280–81, 394

development of

, 9, 12, 21

digital

, 280, 354, 366–69

ethics

, 4, 29–30, 33

exploration-oriented

, 171

history of turkey

, 4, 16

lack of trust and interest in

, 368–69

management in turkey

, 3–4, 9, 29, 51, 75, 199, 223, 247, 275, 299, 321, 411

mix elements

, 23, 171, 279–80, 433, 436

mix

, 18, 20, 23, 170–71, 185, 187–89, 192, 280, 294, 353

models

, 10, 20, 23

planning

, 363, 369, 372

practices

, 6, 12–13, 15–16, 18–21, 170, 187, 354–55, 359, 393

research

, 76, 78, 83, 87, 89, 98, 360

skills

, 172, 359, 367, 369–70

strategies

, 5, 18, 23, 167, 171, 200, 292, 391, 395

team members

, 362–63

team size

, 367–68

tools

, 155, 204, 294, 323–24, 359, 394

traditional

, 90, 93

training

, 360

marketplace

, 21, 35, 71, 113, 158, 234–35, 321, 414, 417–18

market research

, 76, 82, 84–86, 88–93, 147, 436

market research companies aid

, 77, 92

market researchers

, 96–97

market research industry

, 75, 77–78, 82–83, 97–99

market research model

, 95

market research sector

, 76, 78

market share

, 78, 190, 236, 250, 281, 335, 366, 371

market size

, 82, 187, 280, 282

MAsstIgE brAnds

, 431, 433, 441

material purchases

, 223,

mergers and acquisitions (M&A)

, 97

mobile applications, branded

, 157, 248

mobile devices

, 61, 247, 251, 254–56, 261, 397

modern Turkey

, 9, 11

money

, 53, 57–58, 65, 71, 81, 224, 226, 232, 239, 247, 309, 311, 324, 329

movies

, 5, 111, 199–200, 204, 206, 227, 238–40, 284, 322, 357

multichannel customer management

, 250

multinational companies

, 4–5, 14

neoliberal policies

, 11–12, 18–19, 21

Neslin, S. A.

, 248, 250, 259

new technologies

, 76, 81, 91, 93–96, 99, 255, 257

NGO.

, See Nongovernmental organizations’ (NGOs)

Nongovernmental organizations’ (NGOs)

, 32

OECD.

, See Organization for Economic Cooperation and Development (OECD)

omni-channel retailing

, 249–52, 264,

omni-channel

, 247–52, 257, 264

online brand communities

, 155–56, 160

online channels

, 248–50, 254, 260, 264–65

online research

, 77, 79–81, 83, 337

online shops

, 359

online stores

, 247, 251–52, 260–61

organisations

, 24–25, 33, 40, 59, 86, 90, 93, 275, 277, 279–81, 394–96, 398–402, 404, 412–13, 418

Organization for Economic Cooperation and Development (OECD)

, 37

Ottoman empire

, 12–15, 40, 213, 237

Ottoman market

, 12–13

paint brand

, 305, 308–9, 312–13, 316

payment methods

, 67, 248, 252–53, 258, 261

physical stores

, 247, 251, 254, 258–59, 264

place branding

, 199, 201–6, 210, 212–16

main challenges of

, 203

place branding campaigns

, 199–200

place brands

, 202, 214

Place Marketing

, 199, 201–2

policy makers

, 52, 56, 68, 70–71

positive attitudes

, 35, 38, 40, 113, 115, 315

positive gender discrimination

, 308–9, 312–13, 317

practices, unethical

, 32, 34–35

price, high

, 435–38

product brands

, 202, 264

product categories

, 126–27, 150, 261, 264, 294, 303, 413, 442

product characteristics

, 129, 308, 311–12

product era

, 24, 393–94

product information

, 156, 250, 255, 258, 260, 342

production

local

, 15, 179, 182, 355

mass

, 23, 25, 441

sustainable

, 37

production processes

, 435

production volumes

, 178–79

product lifecycle

, 126–28

product online

, 249, 253

product placement

, 206, 276, 284, 294

product purchases

, 35, 265

product quality

, 40, 172, 175

products

agricultural

, 22, 177, 181

beauty

, 342

chemical

, 184–85

consumed

, 434

ethical

, 40

expanded-diffusion

, 434

expensive

, 435, 438

fake

, 442–43, 447

fishing

, 178–79

iconic

, 437

industrial

, 282, 434

low-involvement

, 126–27

manufacturing

, 179

masstige

, 432, 442

new

, 18, 123, 166–67, 171, 192, 264, 283, 399, 434, 444

optical

, 184–85

original

, 442–43

particular

, 414

standard

, 166–67, 172

tobacco

, 294

traditional

, 190, 192

product sales

, 280

product/service

, 172, 346

product strategies

, 109, 189

product symbolism

, 107

purchase behaviours

, 36, 262–63, 401

raising brand awareness

, 360, 371

regulations

, 32, 42, 53, 56, 69–71, 193, 213, 276, 294–95

Republic of turkey

, 4, 31, 38, 182, 199

research

companies

, 80–81, 84, 86, 91–92, 94–95, 147, 282, 404

customer-to-customer interaction

, 234

designs

, 76, 90, 96–97, 99, 129, 282

methods

, 75, 78, 88, 99

provider

, 80–81, 83, 86–87

qualitative

, 307

Research World

, 95

resistance

, 150, 300, 316, 412–15, 418–21

resources

cultural

, 200

natural

, 167, 186, 192–93, 200, 208

restaurants

, 193, 205, 228, 231, 233, 235, 237–38, 289, 293, 322, 421–22

retail brands

, 258, 265–66

retail Channels

, 6, 247, 252, 255, 258, 264

retailers

, 34–35, 67, 128, 231, 234, 249–50, 252–56, 258–59, 265, 421, 447

multi-channel

, 249–50, 253–54, 256

retailing, multi-channel

, 250, 252, 256, 264

revenues

, 277, 358, 362, 367–68, 395–96, 403, 438

role, social

, 114–15

search engine optimisation (SEO)

, 215

sectors, FMCG

, 81, 86–87, 91, 97

SEO.

, See search engine optimisation (SEO)

service industry

, 179, 224

service providers

, 57, 60, 70, 224–25, 233, 390

services, renter

, 59, 66–67

servicescapes

, 233–34

global

, 237

sharers

, 53–54, 61–62

sharing branded content

, 289

sharing economy

, 4–5, 51–57, 54, 57, 59–61, 59–63, 64, 65, 68

companies

, 54, 56, 60, 62, 65, 69, 71–72

in turkey

, 4–5, 51–53, 55, 57, 59, 61, 63, 65, 67, 69, 71

platforms

, 53, 55–57, 59, 61–63, 67–72

startups

, 52, 67, 69–70

Small and medium-sized enterprises (SMEs)

, 166

social interactions

, 56, 230, 233, 236, 239–40, 276, 289, 398

social issues

, 30, 112, 116, 309, 312, 314–15

social media

, 155–57, 204–5, 248, 251–52, 257–58, 260–61, 277–78, 291–93, 303–7, 317–18, 359, 423

social media channels

, 343, 354, 357–58, 365, 369

social media marketing

, 21, 366–69

real-time

, 299, 301, 310, 317–18

social media tools

, 7, 204, 291–92, 321

social media usage

, 20–21, 330

social media users

, 21, 334

social status

, 57, 114–15

Source, secondary

, 299, 306–7

sponsorship marketing channels

, 359

sponsorships

, 280, 294, 366–69

strategies, survival

, 168–69

surveys

, 65, 81, 83, 87, 277, 282, 331–32, 337, 341–43, 346, 353, 358, 360

world values

, 63

sustainable consumption

, 29–30, 37–38

target audience

, 281, 301, 324, 358–59, 364, 366–67

technology, mobile

, 52, 254–55, 257–58, 265

Technology Directives in Consumer Life

, 391, 395, 397, 399, 401, 403

term market research

, 75–76, 94

tourist attraction

, 206, 214

TUAD.

, See The Turkish Researchers’ Association (TUAD)

Turkey ministry

, 179–80, 186

Turkish brands

, 5–6, 144, 157, 159, 192, 292–93, 300–301

Turkish consumer behaviours

, 5, 115

Turkish consumers

, 5–6, 114–16, 126, 128–29, 132, 147, 150–51, 229–30, 238, 424–25

preferences of

, 249, 260, 264

Turkish paint industry

, 299–300

Turkish people

, 41, 64, 68, 159, 167, 189, 228, 230, 240–41, 276–77, 282

Turkish video game developers

, 353, 355, 358, 366, 372

TV advertisements

, 299–300, 303–4, 307, 316–17, 357

User Generated Content (UGC)

, 204

video game

, 354–57, 362, 367–70,

developer companies

, 353, 355, 364, 371

developers

, 356, 361, 365, 367, 371–74

industry

, 353–54, 356–57, 359–60, 362, 364, 367

in turkey

, 353–55, 357, 359, 361, 363, 365, 367, 369, 371, 373

virtual reality (VR)

, 96

volume, import and production

, 178–79

women in turkey

, 343

Women’s day

, 306, 310, 312

women’s issues

, 305–9, 311–12, 314–15

WOMM.

, See Word-of-Mouth Marketing (WOMM)

WoMMa

, 324–26

WoMM campaigns

, 333, 342, 345

Word-of-Mouth Marketing (WOMM)

, 280, 321–25, 327, 329, 331–37, 339, 341, 343–45

world markets

, 190

world population

, 30, 398