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Purpose: This chapter will look closely at CSR in its first section. The necessity of striking a balance between company aims and CSR goals will be covered next. The significance of CSR in the travel and tourism industry will also be discussed. Lastly, a thorough discussion of how CSR may be used as a tactical move to guarantee sustainability and market competitiveness will round off the chapter.

Methodology/study design/approach: This chapter benefits from the wide range of secondary data sources that are cited as well as the inclusion of important industry reports and assessments.

Findings: Incorporating CSR into the tourism industry is not just a moral duty but also a critical strategic move toward attaining sustainability and maximizing corporate effectiveness. In light of the ever-changing global landscape that is marked by social inequality, environmental concerns, and issues related to cultural preservation, the future course that tourism-related businesses will follow is increasingly being determined by CSR.

Originality/value: The paradigm presented in this chapter offers a fresh and systematic perspective on CSR as a strategic instrument for attaining sustainability in the travel and tourist industry.

Although intellectual capital (IC) and human dynamic capabilities (HDCs) play a significant role in decarbonization processes, their measurement and reporting is under-researched. Hence, this study aims to identify the link between HDCs, carbon accounting and integrated reporting (IR) in the transition processes, investigating IC and HDCs in decarbonization processes to achieve net-zero business models (n-ZBMs).

A systematic literature review with a concise bibliometric analysis is conducted on 229 articles, published from 1990 to 2023 in Scopus database and Google Scholar. Reviewing data on publications, journals, authors and citations and analysing the article content, this study identifies the main search trends, providing a new conceptual model and future research propositions.

The results reveal that the literature has rarely focussed on carbon accounting in terms of IC and HDCs. Additionally, firms face pressure from institutions and stakeholders regarding legitimacy and transparency, necessitating a response considering IR and requiring n-ZBMs to be developed through IC and HDCs to meet social and environmental requirements.

Not only does this study link IC with HDCs to address carbon emissions through decarbonization practices, which has never been addressed in the literature to date, but also provides novel recommendations and propositions through which firms can sustainably transition to being net-zero emission firms, thereby gaining competitive advantage and contributing to the nation’s sustainability goals.

The main purpose of this chapter is to study and analyze the impact of metaverse (mixed reality) on health tourism in the major tourist destinations in India and the global market. This chapter is made as a case study with detailed mentions of factors for tourism promotion for metaverse, sustainability, and crisis management. This chapter has tried to explain the role of the metaverse in tourism marketing and the cognitive level of influence the metaverse possesses among tourists which makes them prefer repeated visits. Also, the chapter tried to assess the existing conditions in the tourism industry which positively or negatively impact the health sector due to the role of metaverse. This chapter ends with giving inspirational notes to future researchers to examine the conceptual understanding of metaverse as a major tool for destination tourism emphasizing health, wellness, and happiness.

Past research is mixed on family small and medium-sized enterprises’ (SMEs) use of external advisors and the limited empirical evidence is confined to developed markets. Drawing on the knowledge-based view of the firm, this research focuses on the “familiness” characteristic of SMEs and their use of external accountants as advisors in an emerging marketplace. Using internal resources for basic tasks is proposed to strengthen this relationship from a managerial cognition lens. Focusing also on SME internalization, this research probes the performance ramifications of using external accountants as advisors.

Hierarchical regression is used to test the hypotheses. The mediation hypothesis is tested by bootstrapping the indirect effect. The interaction hypothesis is visualized with simple slope analysis.

The results indicate that the familiness of SMEs is positively associated with the use of external advisors, and thereby, with high performance. SMEs with higher international exposure also use these external advisors to a greater degree. Family SMEs that have a focused use of internal resources for basic tasks benefit more from the use of external accountants for advising tasks.

This research sheds light on how family involvement in management influences firm performance, showing the moderating role of the use of internal advisors for basic tasks and the mediating role of the use of external accountants for advising. We add to the knowledge-based view by describing how family SMEs can utilize internal and external knowledge resources simultaneously.