Metaverse and Wellness Tourism: An Investigation on Mixed Reality (MR) Health Care Approaches in the Tourism Industry

Abstract

The main purpose of this chapter is to study and analyze the impact of metaverse (mixed reality) on health tourism in the major tourist destinations in India and the global market. This chapter is made as a case study with detailed mentions of factors for tourism promotion for metaverse, sustainability, and crisis management. This chapter has tried to explain the role of the metaverse in tourism marketing and the cognitive level of influence the metaverse possesses among tourists which makes them prefer repeated visits. Also, the chapter tried to assess the existing conditions in the tourism industry which positively or negatively impact the health sector due to the role of metaverse. This chapter ends with giving inspirational notes to future researchers to examine the conceptual understanding of metaverse as a major tool for destination tourism emphasizing health, wellness, and happiness.

Citation

Thaloor, S. (2024), "Metaverse and Wellness Tourism: An Investigation on Mixed Reality (MR) Health Care Approaches in the Tourism Industry", Krishnan, C., Behl, A., Dash, S. and Yadav, P.D. (Ed.) The Metaverse Dilemma: Challenges and Opportunities for Business and Society, Emerald Publishing Limited, Leeds, pp. 183-203. https://doi.org/10.1108/978-1-83797-524-220241011