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Purpose: This chapter provides a thorough explanation of the growth of community-based tourism in Bangladesh, encompassing its historical background, challenges faced, and potential strategies for future advancement.

Methodology: We employed a descriptive analysis based on the literature review of the development and expansion of community-based tourism in Bangladesh. This study looks at the development of community-based tourism (CBT) throughout history, as well as the innovative contributions made by Non-Governmental Organizations (NGOs) and local groups in CBT initiatives, government policies, international recognition, challenges encountered (such as environmental and economic concerns), and potential strategies for future expansion.

Findings: The chapter suggests various methods for future growth, including developing policies, involvement of the private sector, execution of marketing strategies, and empowerment of the community through training and enhancing their abilities.

Value: The study provides insightful information regarding the distinctive characteristics of community-based tourism in Bangladesh, drawing attention to the country's long-standing tradition of extended hospitality and cultural heritage. Moreover, the study analyzes the difficulties and opportunities that CBT efforts encounter in the region and the proposition of individualized solutions for sustainable growth.

Implications: This study not only improves the quality of experiences that tourists have, but it also gives a voice to underrepresented groups by prioritizing local communities. In addition, it instills a sense of ownership and pride in the community's residents, motivating them to make a long-term commitment to preserving the legacy of developing CBT in Bangladesh.

This study aims to investigate the influence of consumer value on women’s attitudes towards their intention to adopt menstrual cups. Drawing on consumer value theory, the research seeks to provide an empirical investigation of value-attitude-behaviour, an extant exploration of value concept in behaviour.

Data for this study was collected through survey questionnaires administered to 304 Indian women and analysed using partial least squares structural equation modelling.

The study’s finding indicate that emotional values (EVs) significantly predict women’s attitudes towards their intention to use menstrual cups. In addition, the desire for knowledge, price and quality considerations and awareness of the environmental impact were also found to influence women’s attitudes towards their behavioural intention to adopt menstrual cups.

This study contributes valuable empirical evidence supporting the importance of consumer values in shaping attitudes and behavioural intentions towards menstrual cups in a social marketing context. By understanding the role of EVs, social marketers can design more effective campaigns to encourage the adoption of menstrual cups. Promoting the sustainable aspects of menstrual cups, such as reduced environmental wastage, can further facilitate behaviour change among women.

This study demonstrates the value-attitude-behaviour framework, which has been a subject of very little research in the context of menstrual cup adoption in a developing country.

Purpose: This chapter aims to give thought to tourism marketing and local community development of Kuakata, and we strive to determine how community-centric marketing initiatives contribute to the sustainable development of the tourism sector and the local community in Kuakata, Bangladesh.

Design/methodology/approach: We employ this chapter with secondary data from the previous literature of the relevant study of research papers. The design allows for an understanding marketing strategies’ impact on community development in beach tourism marketing in Bangladesh.

Findings: The findings reveal that community-centric marketing initiatives in Kuakata impact beach tourism and local community development. Collaborative efforts, such as community-led tours and cultural festivals, contribute to increased tourist engagement, revenue, and improved community well-being in the tourism industry in Bangladesh.

Research limitations: The study is based on marketing concepts and local community development in Kuakata. Future research could explore additional marketing factors influencing the success of community-centric marketing and assess their applicability in diverse settings intended for tourism development in Bangladesh.

Practical implications: Practically, this study provides valuable insights for tourism stakeholders, policymakers, and local communities seeking to enhance the symbiotic relationship between tourism marketing and community development.

Originality/value: The study’s originality lies in exploring community-centric marketing strategies as catalysts for positive change, providing valuable lessons for sustainable tourism development globally. The study emphasizes collaborative approaches’ potential in fostering mutually beneficial outcomes for tourists and local communities.

This study explores the factors impacting user adoption and trust in blockchain-based food delivery systems, with a spotlight on the Open Network for Digital Commerce (ONDC). In the evolving food delivery sector, blockchain offers transparency and efficiency. Through the Unified Theory of Acceptance and Use of Technology (UTAUT) lens, this research provides insights for businesses and policymakers, highlighting the importance of blockchain’s integration into food delivery.

The research employed the UTAUT and its extensions as the theoretical framework. A structured questionnaire was developed and disseminated to users of the ONDC platform, and responses were collected on a seven-point extended Likert scale. The analyses were undertaken employing the partial least squares (PLS) methodology and structural equation modelling (SEM).

Key factors like performance expectancy, effort expectancy and social influence were found influential for adoption. Trust played a central role, while perceived risk didn’t significantly mediate the adoption process. Digital culture didn’t significantly moderate the adoption intention.

This research adds to the existing body of knowledge by providing empirical insights into user adoption and trust in blockchain-based food delivery platforms. It is among the pioneer studies to apply the UTAUT model in the realm of blockchain-based food delivery platforms, thereby offering a unique perspective on the dynamics of user behaviour in this emerging field.

A “state-driven” approach suggests that colonists use census categories to rule. However, a “society-driven” approach suggests that this state-driven perspective confers too much power upon states. A third approach views census-taking and official categorization as a product of state–society interaction that depends upon: (a) the population's lay categories, (b) information intellectuals' ability to take up and transform these lay categories, and (c) the balance of power between social and state actors. We evaluate the above positions by analyzing official records, key texts, travelogues, and statistical memoirs from three key periods in India: Indus Valley civilization through classical Gupta rule (ca. 3300 BCE–700 CE), the “medieval” period (ca. 700–1700 CE), and East India Company (EIC) rule (1757–1857 CE), using historical narrative. We show that information gathering early in the first period was society driven; however, over time, a strong interactive pattern emerged. Scribes (information intellectuals) increased their social status and power (thus, shifting the balance of power) by drawing on caste categories (lay categories) and incorporating them into official information gathering. This intensification of interactive information gathering allowed the Mughals, the EIC, and finally British direct rule officials to collect large quantities of information. Our evidence thus suggests that the intensification of state–society interactions over time laid the groundwork for the success of the direct rule British censuses. It also suggests that any transformative effect of these censuses lay in this interactive pattern, not in the strength of the British colonial state.

Smartphone demand has been driving people towards refurbished electronic products. However, a lack of transparency in refurbished product pricing makes purchases time-consuming and reduces customer trust. Thus, our research aims to help practitioners and researchers understand how product life and usage characteristics, technical attributes and crowdsourced product reviews and sentiments affect exchange prices for refurbished/remanufactured smartphones.

Our five-stage exchange price predictive framework begins with data gathering and predictor variable identification. Thereafter, customer review data were scraped to populate both customer ratings and textual content, enabling sentiment analysis for the various smartphone configurations. Stepwise regression was used to find statistically significant factors and validate the predictive model. Testing for nonlinear effects, normality, outliers and homoskedasticity warrants power transformation of the target variable. The analysis used data from GSMArena.com and Amazon.com.

Our study validates extant findings and provides several novel insights for functional yet hedonistic products like smartphones. Unlike other pure hedonistic products, refurbished phone buyers care more about usage duration than life. Besides having a strong affinity for the sleekness of the phone, such customers are strongly dissuaded by the presence of negative textual content in the customer reviews.

Our study augments the current understanding of exchange price modelling by bringing in perspectives from life cycle characteristics, technical attributes and product reviews.

The socio-emotional wealth (SEW) framework and the resource-based theory (RBT) offer two valuable perspectives on innovation dynamics within family firms. Through the SEW lens, family firms may prioritize preserving their traditions and core values, potentially resisting the adoption of new technologies and modern business methods. In contrast, RBT suggests that family firms can gain a competitive edge by harnessing and nurturing their unique resources and capabilities, such as collective experiences, market reputation, and established networks, to foster innovation and secure a strong market position. By integrating these two perspectives, family firms can achieve sustainable competitive advantages by balancing the tensions between tradition and innovation. This comprehensive approach allows them to innovate while preserving their SEW, ensuring long-term success in the ever-evolving business landscape.

Purpose: Human capital development strategies and components in hospitality are covered in this chapter. This study examines hospitality human capital development, including training, leadership, technology integration, staff well-being, diversity, equality, and inclusion (DEI).

Design/methodology/approach: This chapter uses secondary data from the relevant research article literature. The design shows how human capital development techniques affect hospitality. This study addresses human capital development needs in the hospitality business as technology becomes increasingly essential.

Findings: Hospitality worker adaptation and flexibility for human capital development, including wellness efforts for work–life balance, are discussed in the chapter. The results also address recognition and incentive systems to foster a healthy hospitality workplace culture that supports employee human capital development.

Research limitations: Human capital research in hospitality is minimal. Future research should examine additional human capital determinants affecting hospitality sector success and their relevance in varied settings for global hospitality and tourism growth.

Practical implications: This study can help hospitality and tourism stakeholders, policymakers, and local communities improve the symbiotic relationship for human capital development. Practical implications emphasise the necessity of inclusive development initiatives that empower hospitality communities and maintain global hospitality and tourism.

Originality/value: This study examines how human capital development affects hospitality, particularly tourism. The novelty is studying development strategies as drivers for good change, teaching sustainable global human capital development in international tourism.

Drawing on the integrative perspective of the technology acceptance model (TAM) and theory of planned behaviour (TPB) and extending it further by examining the role of organisational facilitators and perceived HR effectiveness in this integrative perspective, we examine HR professionals’ AI-augmented HRM (HRM^(AI)) acceptance in this research.

The data (N=375) were collected from HR professionals working in different organisations in India. Structural equation modelling (SEM) was employed to analyse the data.

The results of the study suggest that along with organisational facilitator antecedents to the relevant components of both TAM and TPB, perceived HR effectiveness also enhanced the HRM^(AI) acceptance levels of HR professionals.

The research findings are expected to contribute to the understanding of the factors that influence the acceptance of AI-augmented HRM in organizations. The results may also help organisations to identify the facilitators that can enhance the adoption and implementation of AI-augmented HRM by HR professionals. Finally, the study provides a composite TAM-TPB theoretical framework that can guide future research on the acceptance of AI-augmented HRM.

To the best of our knowledge, this is one of the first attempts to factor in the effect of contextual factors (i.e. organisational facilitators and perceived HR effectiveness) in the TAM and TPB equations.