Community-based Tourism in Bangladesh: A Strategic Approach

Abstract

Purpose: This chapter provides a thorough explanation of the growth of community-based tourism in Bangladesh, encompassing its historical background, challenges faced, and potential strategies for future advancement.

Methodology: We employed a descriptive analysis based on the literature review of the development and expansion of community-based tourism in Bangladesh. This study looks at the development of community-based tourism (CBT) throughout history, as well as the innovative contributions made by Non-Governmental Organizations (NGOs) and local groups in CBT initiatives, government policies, international recognition, challenges encountered (such as environmental and economic concerns), and potential strategies for future expansion.

Findings: The chapter suggests various methods for future growth, including developing policies, involvement of the private sector, execution of marketing strategies, and empowerment of the community through training and enhancing their abilities.

Value: The study provides insightful information regarding the distinctive characteristics of community-based tourism in Bangladesh, drawing attention to the country's long-standing tradition of extended hospitality and cultural heritage. Moreover, the study analyzes the difficulties and opportunities that CBT efforts encounter in the region and the proposition of individualized solutions for sustainable growth.

Implications: This study not only improves the quality of experiences that tourists have, but it also gives a voice to underrepresented groups by prioritizing local communities. In addition, it instills a sense of ownership and pride in the community's residents, motivating them to make a long-term commitment to preserving the legacy of developing CBT in Bangladesh.

Citation

Talukder, M.B., Muhsina, K., Mou, T.A. and Kumar, S. (2024), "Community-based Tourism in Bangladesh: A Strategic Approach", Shaikh, E. and Singh, K. (Ed.) Corporate Social Responsibility, Corporate Governance and Business Ethics in Tourism Management: A Business Strategy for Sustainable Organizational Performance, Emerald Publishing Limited, Leeds, pp. 159-175. https://doi.org/10.1108/978-1-83608-704-520241012