Tourism Sector Sustainable Development: Evidence from Kuakata, Bangladesh

Abstract

Purpose: This chapter aims to give thought to tourism marketing and local community development of Kuakata, and we strive to determine how community-centric marketing initiatives contribute to the sustainable development of the tourism sector and the local community in Kuakata, Bangladesh.

Design/methodology/approach: We employ this chapter with secondary data from the previous literature of the relevant study of research papers. The design allows for an understanding marketing strategies’ impact on community development in beach tourism marketing in Bangladesh.

Findings: The findings reveal that community-centric marketing initiatives in Kuakata impact beach tourism and local community development. Collaborative efforts, such as community-led tours and cultural festivals, contribute to increased tourist engagement, revenue, and improved community well-being in the tourism industry in Bangladesh.

Research limitations: The study is based on marketing concepts and local community development in Kuakata. Future research could explore additional marketing factors influencing the success of community-centric marketing and assess their applicability in diverse settings intended for tourism development in Bangladesh.

Practical implications: Practically, this study provides valuable insights for tourism stakeholders, policymakers, and local communities seeking to enhance the symbiotic relationship between tourism marketing and community development.

Originality/value: The study’s originality lies in exploring community-centric marketing strategies as catalysts for positive change, providing valuable lessons for sustainable tourism development globally. The study emphasizes collaborative approaches’ potential in fostering mutually beneficial outcomes for tourists and local communities.

Citation

Talukder, M.B., Kumar, S. and Das, I.R. (2024), "Tourism Sector Sustainable Development: Evidence from Kuakata, Bangladesh", Gupta, S., Taneja, S., Özen, E., Sood, K. and Grima, S. (Ed.) Green Management: A New Paradigm in the World of Business (Emerald Studies in Finance, Insurance, and Risk Management), Emerald Publishing Limited, Leeds, pp. 231-247. https://doi.org/10.1108/978-1-83797-442-920241013