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Building on the core concept of anthropomorphism and the empathy-helping theory, this research aims to examine how product anthropomorphism and buyer usage intentions affect sellers’ pricing in second-hand markets as well as explore the psychological dynamics underlying these effects.

To test the hypotheses, a series of four experiments were conducted. Studies 1a (n = 140) and 1b (n = 140) employed a one-factor (product anthropomorphism: yes vs no) between-subject design and used chi-square analysis. Study 2 (n = 145) and Study 3 (n = 162) employed a 2 (usage intention: protective vs destructive) × 2 (product anthropomorphism: yes vs no) between-subject design and used two-way ANOVA and moderated mediation analysis.

The study found that even when potential buyers with destructive (vs protective) usage intentions offer higher prices, sellers of anthropomorphized (vs non-anthropomorphized) products are less willing to choose them (Studies 1a and 1b). When potential buyers express destructive (vs protective) usage intentions, sellers of anthropomorphized (vs non-anthropomorphized) products are less willing to offer discounts (Study 2), and the lowest price they are willing to accept is higher (Study 3). The level of perceived capacity for pain mediates these effects (Study 3).

These findings offer insights into the application of product anthropomorphism strategies and the second-hand transactions of used anthropomorphized products.

The theme park industry has attracted wide attention and visitors’ perceptions are key to improving theme park management. Applying the cognitive-affective theory, this study aims to explore various cognitive attributes and affective attitudes and how they affect the overall theme park image.

A mixed research method was used to analyze tourists’ cognitive, affective and overall evaluations of theme parks through text mining and logistic regression and to verify their internal relationships.

Study 1 confirms the impact of six features of theme parks, including food and beverage consumption, merchandising, spatiality, immersive technologies, interactive performances and thematization. Study 2 reveals that finer-grained emotions such as goodness, sadness, disgust, surprise, fear, joy and anger are present in visitor reviews. Study 3 confirms the significant influence of cognitive characteristics and emotions related to theme parks on the overall image through regression analysis. The findings carry meaningful implications for theme park managers, offering guidance on customer needs, perceived negative attributes and how to improve visitor experiences.

This study explores the attribute characteristics of cognitive and affective images of theme parks and their influence on the overall image, thereby enriching the research on the connotations of cognitive-affective theory. In particular, this study introduces and quantitatively analyses the concept of theme parks for the first time through a large-scale data analysis, which empirically reconciles the contradictions of previous reviews of different definitions of theme parks.

主题公园评论：文本挖掘的认知特征和情感如何决定主题公园形象

摘要

主题公园行业备受关注, 而游客的看法是改进主题公园管理的关键所在。本研究运用认知-情感理论, 旨在探索游客评论的认知属性与情感态度, 以及它们如何影响主题公园的整体形象。

采用混合研究方法, 通过文本挖掘和逻辑回归分析游客对主题公园的认知、情感及总体评价, 并验证它们之间的内在关系。

研究1证实了主题公园的六个特征所产生的影响, 包括餐饮消费、商品销售、空间性、沉浸式技术、互动表演和主题化。研究2表明, 游客评价中存在更细化的情感, 如好感、悲伤、厌恶、惊讶、恐惧、喜悦和愤怒。研究3通过回归分析证实了与主题公园相关的认知和情感特征对整体形象具有显著影响。这些研究结果对主题公园管理者具有重要意义, 为了解客户需求、识别负面属性以及如何改善游客体验提供了指导。

本研究对主题公园认知和情感形象的属性特征及其对整体形象的影响进行了探索, 从而丰富了认知-情感理论内涵。特别是本研究首次通过引入大规模数据并量化分析了主题公园的概念, 从实证角度调和了以往针对主题公园不同定义的相关评论中存在的矛盾。

Reseñas de parques temáticos: cómo la minería de textos de las características cognitivas y las emociones pueden determinar la imagen del parque temático

Resumen

El sector de los parques temáticos ha atraído una gran atención y las percepciones de los visitantes son clave para mejorar su gestión. Aplicando la teoría cognitivo-afectiva, este estudio pretende explorar diversos atributos cognitivos y actitudes afectivas, y cómo afectan a la imagen global del parque temático.

Se adoptó un enfoque de investigación de métodos mixtos para analizar las evaluaciones cognitivas, afectivas y globales de los turistas sobre los parques temáticos mediante minería de textos y regresión logística, y para validar la relación intrínseca entre ellas.

El estudio 1 confirmó el impacto de seis características de los parques temáticos, como el consumo de alimentos y bebidas, el merchandising, la espacialidad, las tecnologías inmersivas, los espectáculos interactivos y la tematización. El estudio 2 reveló la presencia de emociones más sutiles en las evaluaciones de los visitantes, como la bondad, la tristeza, el asco, la sorpresa, el miedo, la alegría y la ira. El estudio 3 confirmó, mediante un análisis de regresión, que las características cognitivas y las emociones asociadas a los parques temáticos tienen un efecto significativo en la imagen global. Estas conclusiones tienen importantes implicaciones para los gestores de los parques temáticos, ya que proporcionan orientación para comprender las necesidades de los clientes, identificar los atributos negativos percibidos y saber cómo mejorar las experiencias de los visitantes.

Este estudio explora las características de los atributos de las imágenes cognitivas y afectivas de los parques temáticos y su impacto en la imagen global, enriqueciendo así la investigación sobre las connotaciones de la teoría cognitivo-afectiva. En particular, este estudio introduce y analiza cuantitativamente por primera vez el concepto de parque temático mediante un análisis de datos a gran escala, que concilia empíricamente las contradicciones que existían en revisiones anteriores de las distintas definiciones de parque temático.

Focusing on the resource crowding-out effect, this study aims to examine the relationship between an enterprise’s digital transformation and the internalisation of environmental costs.

This paper manually collects environmental cost data and measures corporate digital transformation constructed through a machine learning word vector (Word2Vec) technology approach based on the text information of annual reports (MD&A) for heavily polluting firms.

Corporate digital transformation has a significant inhibitory effect on the internalisation of corporate environmental costs. This is because low-level digital transformation has crowded out cash flows, preventing China’s heavily polluting firms from having the extra capacity needed to internalise environmental costs. This crowding-out effect emerges when companies face problems such as capital shortages, short-term profit pressure and intense market competition. These results have the following important implications.

The research highlights the need for enterprises to align digital transformation and sustainability strategies by strengthening resource endowment and optimising internal resource allocation. This requires effective use of digital technology and a long-term sustainability vision for heavily polluting firms facing environmental policy pressures.

Enterprises should assume more social responsibility and achieve sustainable socioeconomic development. It will also help mitigate the adverse environmental externalities stemming from their operations.

To the best of the authors’ knowledge, this study considers the impact of enterprise digital transformation on the internalisation level of enterprise environmental costs for the first time and uses enterprises’ financial, management, market characteristics and ownership characteristics to analyse the impact mechanism.

This study aims to understand the interaction between tax fairness perceptions, equitable tax burden distribution and tax compliance within Morocco’s unique socio-economic context, with the goal of uncovering strategies to enhance tax compliance.

Using the Delphi method, this study engaged tax experts in the Moroccan context to explore the impact of taxpayers’ perception of fairness, tax rates and tax burden on compliance. Their responses were gathered and analyzed with the aid of IRaMuTeQ software, which helped the authors identify themes relevant to the research question.

The preliminary results indicate a positive correlation between perceptions of tax fairness and compliance behavior, corroborating earlier studies conducted in different contexts. Notably, a substantial majority of Moroccan taxpayers perceive the current tax system as inequitable, deeming tax rates too high and the tax burden unfairly distributed among various taxpayer categories. This perception potentially influences their voluntary tax compliance behavior.

The findings have significant policy implications for the Moroccan Government and stakeholders. They suggest that by improving tax fairness, particularly by aligning tax assessment and payment modalities for employees, civil servants and small to medium enterprises, policymakers can encourage higher voluntary tax compliance, thereby potentially enhancing the efficiency of the Moroccan tax system.

This study adds to the existing body of knowledge by exploring the dynamics of tax fairness and compliance behavior in Morocco, a context which has been significantly understudied.

This study aimed to determine whether the dimensions of the theory of consumption values (TCV), analyzed collectively or individually, influence the attitudes of millennials who intend to purchase organic products.

The research was quantitative, with a correlational scope and a cross-sectional design, conducted on 509 Peruvian millennials. A questionnaire consisting of 23 questions was administered, with responses quantified using a five-point Likert scale. The results were processed through exploratory factor analysis, confirmatory factor analysis and structural equation modeling using the Statistical Package for Social Sciences (SPSS) 24 and AMOS 24.

The study highlights that environmental attitudes (EAs) are a direct determinant of the purchase intentions for organic products. However, these attitudes are not equally shaped by all the dimensions of the TCV. It demonstrates that functional and social values contribute to the formation of EAs in Peruvian millennials, while emotional, conditional and epistemic values do not. These findings contribute to the body of knowledge by revealing that values most influence the decision-making process of organic product consumers and provide valuable information to improve decision-making for companies that produce and market these products.

The study confirmed that consumption values, considered as a second-order variable or as a single construct, do not influence the attitudes of millennials who intend to purchase organic products. This finding underscores the importance of measuring these dimensions independently.

Este estudio tuvo como objetivo determinar si las dimensiones de la Teoría de los Valores de Consumo, analizadas colectivamente o individualmente, influyen en las actitudes de los millennials que tienen la intención de comprar productos orgánicos.

La investigación fue cuantitativa, con un alcance correlacional y un diseño transversal, realizada en 509 millennials Peruanos. Se administró un cuestionario compuesto por 23 preguntas, con respuestas cuantificadas utilizando una escala Likert de cinco puntos. Los resultados se procesaron mediante Análisis Factorial Exploratorio, Análisis Factorial Confirmatorio y Modelos de Ecuaciones Estructurales utilizando el Paquete Estadístico para Ciencias Sociales (SPSS) 24 years AMOS 24.

El estudio pone en evidencia que las actitudes ambientales son un condicionante directo de las intenciones de compra de productos orgánicos. Sin embargo, estas actitudes no son moldeadas de manera equitativa por todas las dimensiones de la Teoría de Valores de consumo. Demostrando de esta manera que, los valores funcionales y valores sociales contribuyen a la formación de la actitud ambiental en los millennials peruanos, mientras que los valores emocionales, condicionales y epistémicos no lo hacen. Estos hallazgos contribuyen al campo del conocimiento, revelando los valores que mayormente influyen dentro de la toma de decisiones de los consumidores de productos orgánicos y a su vez aporta información valiosa para mejorar la toma de decisiones para la empresas productoras y comercializadoras de este tipo de productos.

El estudio confirmó que los valores de consumo, ya sea considerados como una variable de segundo orden o como un constructo único, no influyen en las actitudes de los millennials que tienen la intención de comprar productos orgánicos. Este hallazgo subraya la importancia de medir estas dimensiones de manera independiente.

By exploring the impact of digital knowledge resources (DKR) on the carbon emission intensity of the pig industry (PCEI), this study aims to reveal the role of DKR in reducing PCEI.

Based on provincial panel data in China from 2011 to 2021, this study uses the entropy and Intergovernmental Panel on Climate Change coefficient methods to calculate the evaluation index system of DKR and PCEI, respectively. Empirical analysis using a panel fixed-effects model examines the influence of DKR on PCEI and its underlying mechanisms.

DKR can significantly reduce PCEI. This conclusion still holds even after undergoing endogeneity treatment and a series of robustness tests. Mechanism test results indicate that DKR can operate indirectly through the mediation mechanism of rural human capital (RHC) and pig breeding technology innovation (PTI), while environmental regulation intensity (ERI) plays a positive moderating role in the relationship between DKR and PCEI. The magnitude of the impact of DKR on PCEI depends on ERI. Further studies found that the impact of DKR on PCEI has obvious heterogeneity characteristics, and the promotion effect is more obvious in regions with good integration degrees and high development potential.

This paper divides DKR into three dimensions: digital technology knowledge (DTK), digital management knowledge (DMK) and digital application knowledge (DAK), providing a new framework for research and enriching the understanding of the relationship between DKR and PCEI. Furthermore, the research results reveal the application potential of DKR in the pig industry, particularly in terms of resource allocation efficiency. This is of great significance for promoting low-carbon development in the pig industry and provides insights for the low-carbon transformation of other industries. In addition, the study emphasizes the moderating effect of ERI on the mechanism of carbon reduction in the pig industry through DKR. This offers a new perspective for understanding the relationship between knowledge management and environmental governance, providing a reference basis for policy formulation in related fields.

This paper further enriches the role of DKR in the livestock industry. Integrating DKR with traditional industries promotes knowledge innovation, information distribution and utilization and scientific decision-making. This has significant value in promoting the development and application of carbon reduction technologies, enhancing industrial competitive advantages, and other aspects.

Although previous studies have examined the influence of celebrity involvement in behavioural intentions, the role of celebrity dimensions such as attraction, self-expression and centrality in influencing tourists’ intention in the context of developing countries such as Tanzania remains largely unaddressed. This study, therefore, examined the relationship between celebrity involvement and domestic tourists' intentions to visit tourist attractions, attitude being the mediating variable.

A questionnaire was self-administered on a convenient sample of 279 domestic tourists in the Tanzania’s four largest regions, namely, Dar es Salaam, Mbeya, Arusha and Mwanza. Employing a quantitative research approach, structural equation modelling was performed to test the cause-and-effect relationships between celebrity involvement and tourists’ intentions before testing the mediating role of attitude in such a relationship. Confirmatory factor analysis was also performed to test the measurement models.

Attraction emerged to be the main determinant of the celebrity dimension that significantly influenced domestic tourists’ travel intentions, whereas attitude partially mediates such a relationship. Moreover, Bongo Fleva musicians, particularly Diamond Platnumz, one of the leading celebrities in this genre, were found to influence most of the respondents’ travel intentions – he posted a picture on his Instagram account of him touring the Serengeti National Park.

The study focused on domestic tourists residing in four of the Mainland Tanzania’s largest regions, hence excluding those residing on the islands of Unguja and Pemba. Due to cultural differences, including the islands not only could unleash new perspectives on celebrity involvement dimensions but also could have introduced new determinants of travel intentions.

This study offers guidance to tourism businesses on designing their marketing campaigns that they should harness celebrity’s attractive qualities effectively. The focus should be directed not only towards linking destinations with celebrities but also on stimulating positive perception of those destinations, aligning with the attitudes of their followers.

The study has set out a new perspective for researchers, practitioners and tourism businesses to refine their promotional strategies and for academicians to gain a deeper understanding of visitor behavioural intention dynamics.

This study has proposed and verified that attraction is a dominant determinant compared to self-expression and centrality in explaining tourists’ travel intentions and attitudes, which play a significant role in explaining such a relationship. Although the study employed a modified theory of planned behaviour in a celebrity involvement study, the findings have broadened the understanding and its applicability in the context of a developing country.

Mukbang is a live-streaming format where hosts, often referred to as broadcast jockeys (BJs) or streamers, eat copious amounts of food while engaging with their audience through commentary and reactions. This unique cultural phenomenon has sparked curiosity and diverse reactions globally. Mukbang’s popularity highlights the transformative power of digital platforms on traditional media and society, facilitating a shift toward more interactive and participatory forms of media consumption. This conceptual paper explores Mukbang’s widespread allure through frameworks such as the long tail theory, which illuminates the success of niche markets; parasocial relationship theory, which sheds light on viewers' bonds with streamers and social identity theory, which explains audience loyalty. We also forecast the implications of these streaming trends on the television, retail and sports industries, predicting a broad impact on traditional consumption and engagement models.

This study employs various theories, including the long tail concept, parasocial interactions and social identity theory, to describe and analyze the perplexing yet significant phenomenon of Mukbang.

Digital technology has transformed business models across various media industries, similar to how iTunes and the MP3 format revolutionized traditional music labels. This study suggests that streaming platforms, with their ability to cater to diverse needs and facilitate two-way communication, have the potential to disrupt traditional entertainment and retail industries.

This study addresses the gap in understanding how and why streaming platforms like AfreecaTV, Twitch and Huya can disrupt the traditional TV and entertainment industries. It highlights key elements that enable users to become prosumers, broadcasting content such as Mukbang. These platforms outperform traditional entertainment with numerous channels, ease of access, live chat sessions and digital rewards. The ability to build intimate relationships with viewers through two-way communication strengthens parasocial relationships, fostering emotional connections with streamers. Additionally, live chats with other viewers create a sense of belonging and social identity, helping viewers reduce uncertainty and enhance self-esteem.

This study aims to construct alternative models to establish the dynamic relationship between exchange rates and housing affordability by estimating both the short- and long-run relationship between exchange rates and housing affordability for 18 OECD countries from 1975Q1 to 2022Q4. After that, this study demonstrates how this nexus behaves during high and low inflation regimes and turbulent times.

This study uses the panel autoregressive distributed lag technique to examine the nexus between housing affordability to capture the distinct characteristics of the sample countries and estimate various short- and long-run dynamics in the relationship between housing affordability and exchange rate.

Exchange rate appreciation improves housing affordability in the short run, whereas this connection tends to dissipate in the long run. Moreover, inflation can worsen housing affordability during turbulent times, such as the global financial crisis, in both the short and long run. Ignoring these changes in the relationship between exchange rates and housing affordability during turbulent times can lead to incorrect conclusions.

To the best of the authors’ knowledge, this study is the first to examine the association between exchange rates and housing affordability by demonstrating how these variables behave in high and low inflation regimes and turbulent times.

This study explores the role of the Internet of Things (IoT) as an enabler for Lean Construction principles and tools in construction projects.

In response to the scarcity of studies about IoT functionalities in construction, a two-round systematic literature review (SLR) was undertaken. The first round aimed to identify IoT functionalities in construction, encompassing an analysis of 288 studies. The second round aimed to analyze their interaction with Lean Construction principles, drawing insights from 43 studies.

The outcome is a comprehensive Lean Construction-IoT matrix featuring 54 interactions. The highest levels of interaction were found in the Lean Construction principle “flow” and the functionality of “data transfer and real-time information sharing”.

The study focuses on the role of IoT as an enabler for Lean Construction. Future work can cover the role of Lean as an enabler for advanced technology implementation in construction.

The Lean Construction-IoT matrix serves as a resource for researchers, practitioners, and decision-makers seeking to enhance Lean Construction by leveraging IoT technology. It also provides various examples of how advanced technology can support waste elimination and value generation in construction projects.