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Some thoughts on the standardisation of advertising in global markets are offered. These support a globalised perspective in international advertising.

The first part of this monograph discusses new perspectives on advertising standardisation. Until recently the controversy over the applicability of standardised advertising themes or advertising campaigns has ignored the realistic marketing approach employed by a select group of multinational companies. The authors note that many companies take a theme or campaign that has been successful in one market, often their domestic market, and employ it in multiple markets; their approach is to make local subsidiaries operate within strict advertising parameters. Goodyear International Corporation and a few other firms, however, follow a pattern approach in which the theme or campaign is initially designed for multi‐market usage and local flexibility.

This empirical study examined U.S. advertising agencies' practices in the Asia Pacific Region to decide whether they were following Theodore Levitt's advice to promote products and services the same way everywhere. Information regarding environmental factors and advertising strategy were gathered from 200 Asia Pacific Region affiliates of U.S. advertising agencies in 11 countries. It was found that in general, agencies were neither standardising nor customising their sales platforms and creative contexts. Instead they tended to utilise the adaptative approach‐‐a strategy that is becoming viewed as the optimal approach by multinational ad agencies.

Arab female academics struggle to advance within their universities in both academic and managerial ranks. Accordingly, this study aims to investigate the factors hindering Arab women’s academic career development through studying the case of Jordanian academic women.

Data were gathered through document analysis (Jordan constitution, Jordanian Labour Law and its amendments, higher education and scientific research law, Jordanian universities’ law and universities’ HR policies and regulations), interviews with 20 female academics and a focus group with 13 female academics (members of the Association of Jordanian Female Academics).

The results indicate female academics as tokens facing many interconnected and interrelated barriers embodied in cultural, social, economic and legal factors. The findings support the general argument proposed in human resource management (HRM) literature regarding the influence of culture on HRM practices and also propose that the influence of culture extends to having an impact on HR policies’ formulation as well as the formal legal system.

The influence of culture on women’s career development and various HR practices is well established in HR literature. But the findings of this study present a further pressure of culture. HR policies and other regulations were found to be formulated in the crucible of national culture. Legalizing discriminatory issues deepens the stereotypical pictures of women, emphasizing the domestic role of women and making it harder to break the glass ceiling and old-boy network.

International advertisers up to now continue to be confronted with the question of whether to standardize or adapt their commercial messages. This debate over the standardization versus adaptation issue has involved both advertising practitioners and academicians interested in transnational advertising issues for at least the past four decades. There are three schools of thought regarding international advertising: standardization, adaptation, and the contingency perspective. Aims to review and contrast the perspectives of practitioners (ad agencies as well as clients) and academicians to this problem over the past 40 years. Observes interesting differences over this time frame, both within each of the two groups and between them. Finds practitioners to have alternated between the adaptation and standardization approaches over the four decades with a trend towards standardization, while academicians have mostly advocated the adaptation approach over the 40 years examined.

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.

Since the early 1980s, breakaway training has been synonymous with many prevention and management of violence and aggression (PMVA) training programmes in social care and NHS settings. However, for almost three decades, this community has continued to accept a training approach that has been largely unsupported by a robust underpinning methodology or evidence base. The validity of this historical training approach will be examined in context with the available literature, and will seek to identify the fundamental flaws that have been inherent in the traditional system. This paper will conclude by making some practical suggestions on how the efficacy of personal protective training may be improved, based on the emerging findings from other scientific fields.

THE old trouble caused by local authorities levying rates on Public Libraries has been coming to the fore in several places lately. There is usually a great deal of discussion, but little is done to clear the ground. It has been decided that Public Libraries are liable to be assessed for local rates, and no amount of talking will alter that position at present. But something can be done to try to induce the local authorities to abandon their present endeavour to “bring everything into line” (as some of them have it) by making Public Libraries pay full rates. While it is perfectly legal to make Public Libraries pay these rates, yet it does not seem to be understood clearly that the local assessment committees have full discretion in the application of this legal power. They have the power to assess fully, nominally, or not at all. We put this emphatically because some of the statements we have seen indicate that there is a belief in certain districts that the rates must be levied. Now the payment of full or any large proportion of local rates is a serious item in the limited expenditure of a Public Library; and at the same time it is a negligible addition to the general income of a locality. In other words, this sum of money is a mere drop in the bucket to the locality as a whole, while it may mean all the difference between efficiency and stagnation to the Public Library. From a purely business point of view it seems somewhat futile to levy a certain limited amount of money for the maintenance of a Public Library, and then to cripple that institution by diverting a portion of that money in the direction of sewers, roads, or any of the other departments of municipal activity, none of which is similarly limited in its expenditure. What has to be done therefore, is to emphasize the permissive nature of powers of the local assessment committees, and to try and obtain either exemption from rates, or at most a nominal assessment.

Dr. G. S. Buchanan's Report on the work of the Inspectors of Foods of the Local Government Board for the year 1909–10 is a document dealing with matters of the greatest national importance. The Report, which is largely concerned with the results of the examination—under the Public Health (Regulations as to Food) Act of 1907—of the various kinds of meat that are imported into this country from abroad for the purpose of home consumption, is arranged under the following headings:—