Don′t Write Off Global Advertising: A Commentary
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Abstract
Some thoughts on the standardisation of advertising in global markets are offered. These support a globalised perspective in international advertising.
Keywords
Citation
Peebles, D.M. (1989), "Don′t Write Off Global Advertising: A Commentary", International Marketing Review, Vol. 6 No. 1. https://doi.org/10.1108/EUM0000000001504
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited