International Journal of Advertising and Marketing to Children: Volume 3 Issue 1

Pester Power is a Destructive Concept

Liz Pilgrim

The debate on the ethics of advertising and marketing to kids regularly throws up new information and industry opinions. Logistix Kids Worldwide discusses the two key issues…

Now Hear This: How to Get a Tween's Attention

Alan Bergstrom, Dannielle Blumenthal

With a growing number of ‘Tween’ (children ages 7–14) consumers, getting and keeping the attention of this critical constituent group is increasingly important to marketers…

From Innocence to Irreverence — Marketing a Contradictory Brand

Caroline Piaster, Sven Arn

What is it about Chupa Chups which makes it so fascinating to kids and teenagers around the world? This paper will look at how Chupa Chups has developed itself as a ‘discovery…

Generation B (ritney)

Nicola Morgan, Chantelle Begley

Kids are getting aider younger. We all know that But is it the same for both sexes? And is the process accelerating? And whose fault is it? And from a communication perspective…

More Than Just Play Dough: Children, Money and Marketing

Cathy Parker

This article looks at the rise of the junior consumer, in particular the reasons behind their increased spending power. It then examines the ways in which children influence the…

Free Books for Schools

Andy Agar

Newspapers face a huge challenge over the next ten years as the pressure on our ability to reach younger readers increases. Our youth segments have less need to pick up a…

Talking to Kids

Christina Smith

This paper provides a look at children today using the latest Youth TGI data. The Youth TGI survey covers many aspects of kids' lives, which add insight into effective…

Packaging You Can Trust

Angela Blyth

As Kids Brand Manager for Asda the author was responsible for reviewing brand criteria and working with traders and the supply base to deliver approximately 150 new Asda Brand…