Generation B (ritney)
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 February 2001
Abstract
Kids are getting aider younger. We all know that But is it the same for both sexes? And is the process accelerating? And whose fault is it? And from a communication perspective, can the research cope? This article focuses on the effect of accelerated culture on the country's young girls and whether the media is totally to blame.
Keywords
Citation
Morgan, N. and Begley, C. (2001), "Generation B (ritney)", International Journal of Advertising and Marketing to Children, Vol. 3 No. 1, pp. 39-46. https://doi.org/10.1108/eb027665
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited