The Antidote: Volume 5 Issue 2
Table of contents
It's tough out there, and likely to get a lot tougher yet
T KippenbergerPosits that, during the 1980s, many Western multinational corporations (MNCs) were seen as lumbering giants, going the same way as dinosaurs. Looks at globalization and its…
Oyster or curate's egg?
T KippenbergerLooks at whether globalization is all its proponents claim it to be. States markets for money, goods and services are surely already becoming increasingly globalized. Posits that…
Managing companies in the global marketplace
T KippenbergerDescribes the world's largest companies as being in a state of flux. Acknowledges that the various ways in which companies have responded strategically and organizationally to…
The mythical global corporations
T KippenbergerWeighs up that, in the face of increasingly complex technologies and economies, the way that individual multinational companies (MNCs) respond reflects the varied historical…
New mindsets for new markets
T KippenbergerSuggests that, although there are very real differences between the old markets of Western Europe and the USA, and the new ones of say, China and India, multinational corporations…
Emerging strategies for local companies
T KippenbergerDeclares that such global goliaths as Coca‐Cola and Procter & Gamble have been surprised how indigenous, local companies have speedily fought back to create competitive markets…
Global reach for service businesses
T KippenbergerIdentifies eight globalization drivers: common customer needs; global customers; global channels; global economies of scale; favourable logistics; information technology;…
Global economy possibly, but cultural diversity certainly
T KippenbergerStates cultural differences affect the process of doing business and managing but does warn that US solutions do not always solve other nation's dilemmas. Employs three Figures…
Getting international teams to work
T KippenbergerAddresses cultural differences, stressing diversity should be seen as a benefit but that they are overlaid by inequalities within teams. Identifies eight contributory factors…
Finding and keeping the necessary talent
T KippenbergerSuggests that multinationals' big problem is a lack of leadership talent and that it is increasingly difficult to find and keep the right people needed to run operations in…