New mindsets for new markets

Abstract

Suggests that, although there are very real differences between the old markets of Western Europe and the USA, and the new ones of say, China and India, multinational corporations will not reap the benefits until taking account of these. Features the market mindset and the management mindset. Predicts in ten year's time 30% or 40% of top teams will come from China, India and Brazil, and questions whether companies will be ready for such diversity.

Citation

Kippenberger, T. (2000), "New mindsets for new markets", The Antidote, Vol. 5 No. 2, pp. 18-20. https://doi.org/10.1108/EUM0000000006749